Promoting and marketing events: theory and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2013
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 236-250) and index |
| Beschreibung: | xx, 254 p. ill. 26 cm |
| ISBN: | 9780415667326 9780415667333 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042817183 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 150910s2013 xxua||| |||| 00||| eng d | ||
| 010 | |a 012034838 | ||
| 020 | |a 9780415667326 |9 978-0-415-66732-6 | ||
| 020 | |a 9780415667333 |9 978-0-415-66733-3 | ||
| 035 | |a (OCoLC)848712042 | ||
| 035 | |a (DE-599)BVBBV042817183 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-573 | ||
| 050 | 0 | |a GT3405 | |
| 082 | 0 | |a 394.2 |2 23 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Jackson, Nigel |d 1963- |e Verfasser |0 (DE-588)1034207296 |4 aut | |
| 245 | 1 | 0 | |a Promoting and marketing events |b theory and practice |c Nigel Jackson |
| 250 | |a 1st ed | ||
| 264 | 1 | |a New York |b Routledge |c 2013 | |
| 300 | |a xx, 254 p. |b ill. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 236-250) and index | ||
| 650 | 4 | |a Special events |x Marketing | |
| 650 | 4 | |a Special events |x Public relations | |
| 650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Veranstaltung |0 (DE-588)4125453-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Event-Marketing |0 (DE-588)4335461-0 |D s |
| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 2 | |a Veranstaltung |0 (DE-588)4125453-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246541&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028246541 | ||
Datensatz im Suchindex
| _version_ | 1804175061860483072 |
|---|---|
| adam_text | Titel: Promoting and marketing events
Autor: Jackson, Nigel
Jahr: 2013
Contents
List of figures and images ix
List of tables xi
List of case studies xiii
List of boxes xv
Preface xvii
Acknowledgements xix
1 Introduction - what is event marketing and public relations? 1
2 Communication and persuasion within events 14
3 Marketing your event 35
4 The importance of a marketing strategy 56
5 The event marketing mix 77
6 Understanding the consumers of your event 95
7 Building your reputation - the use of public relations 115
8 Gaining visibility - marketing public relations (MPR) 136
9 Using media relations 156
10 Corporate public relations - building your reputation 177
11 Promoting your event online 198
12 Conclusion 219
Appendix - website coding sheet 233
Notes 235
Bibliography 236
Index 251
|
| any_adam_object | 1 |
| author | Jackson, Nigel 1963- |
| author_GND | (DE-588)1034207296 |
| author_facet | Jackson, Nigel 1963- |
| author_role | aut |
| author_sort | Jackson, Nigel 1963- |
| author_variant | n j nj |
| building | Verbundindex |
| bvnumber | BV042817183 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GT3405 |
| callnumber-raw | GT3405 |
| callnumber-search | GT3405 |
| callnumber-sort | GT 43405 |
| callnumber-subject | GT - Manners and Customs |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)848712042 (DE-599)BVBBV042817183 |
| dewey-full | 394.2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 394 - General customs |
| dewey-raw | 394.2 |
| dewey-search | 394.2 |
| dewey-sort | 3394.2 |
| dewey-tens | 390 - Customs, etiquette, folklore |
| discipline | Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| edition | 1st ed |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01766nam a2200469 c 4500</leader><controlfield tag="001">BV042817183</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150910s2013 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">012034838</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415667326</subfield><subfield code="9">978-0-415-66732-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415667333</subfield><subfield code="9">978-0-415-66733-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)848712042</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042817183</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">GT3405</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">394.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jackson, Nigel</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1034207296</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promoting and marketing events</subfield><subfield code="b">theory and practice</subfield><subfield code="c">Nigel Jackson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xx, 254 p.</subfield><subfield code="b">ill.</subfield><subfield code="c">26 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 236-250) and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Special events</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Special events</subfield><subfield code="x">Public relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Veranstaltung</subfield><subfield code="0">(DE-588)4125453-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Veranstaltung</subfield><subfield code="0">(DE-588)4125453-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246541&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028246541</subfield></datafield></record></collection> |
| id | DE-604.BV042817183 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:10:18Z |
| institution | BVB |
| isbn | 9780415667326 9780415667333 |
| language | English |
| lccn | 012034838 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028246541 |
| oclc_num | 848712042 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | xx, 254 p. ill. 26 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | Jackson, Nigel 1963- Verfasser (DE-588)1034207296 aut Promoting and marketing events theory and practice Nigel Jackson 1st ed New York Routledge 2013 xx, 254 p. ill. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 236-250) and index Special events Marketing Special events Public relations Event-Marketing (DE-588)4335461-0 gnd rswk-swf Veranstaltung (DE-588)4125453-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Event-Marketing (DE-588)4335461-0 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Veranstaltung (DE-588)4125453-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246541&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jackson, Nigel 1963- Promoting and marketing events theory and practice Special events Marketing Special events Public relations Event-Marketing (DE-588)4335461-0 gnd Veranstaltung (DE-588)4125453-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4335461-0 (DE-588)4125453-3 (DE-588)4043188-5 |
| title | Promoting and marketing events theory and practice |
| title_auth | Promoting and marketing events theory and practice |
| title_exact_search | Promoting and marketing events theory and practice |
| title_full | Promoting and marketing events theory and practice Nigel Jackson |
| title_fullStr | Promoting and marketing events theory and practice Nigel Jackson |
| title_full_unstemmed | Promoting and marketing events theory and practice Nigel Jackson |
| title_short | Promoting and marketing events |
| title_sort | promoting and marketing events theory and practice |
| title_sub | theory and practice |
| topic | Special events Marketing Special events Public relations Event-Marketing (DE-588)4335461-0 gnd Veranstaltung (DE-588)4125453-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Special events Marketing Special events Public relations Event-Marketing Veranstaltung Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246541&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jacksonnigel promotingandmarketingeventstheoryandpractice |