Transmedia marketing: from film and tv to games and digital media
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Focal Press
2015
|
| Ausgabe: | First published |
| Schlagworte: | |
| Beschreibung: | xvii, 450 Seiten Illustrationen |
| ISBN: | 9780415716109 9780415716116 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV042815981 | ||
| 003 | DE-604 | ||
| 005 | 20160718 | ||
| 007 | t | ||
| 008 | 150909s2015 xxua||| |||| 00||| eng d | ||
| 010 | |a 014035112 | ||
| 020 | |a 9780415716109 |c hbk |9 978-0-415-71610-9 | ||
| 020 | |a 9780415716116 |c pbk |9 978-0-415-71611-6 | ||
| 035 | |a (OCoLC)927811826 | ||
| 035 | |a (DE-599)BVBBV042815981 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-B170 |a DE-M472 |a DE-739 | ||
| 050 | 0 | |a P96.M36 | |
| 082 | 0 | |a 302.23068/8 |2 23 | |
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Zeiser, Anne |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Transmedia marketing |b from film and tv to games and digital media |c Anne Zeiser |
| 250 | |a First published | ||
| 264 | 1 | |a New York ; London |b Focal Press |c 2015 | |
| 300 | |a xvii, 450 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media |x Marketing | |
| 650 | 4 | |a Digital media |x Marketing | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Audiovisuelle Medien |0 (DE-588)4068939-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Audiovisuelle Medien |0 (DE-588)4068939-6 |D s |
| 689 | 0 | 2 | |a Neue Medien |0 (DE-588)4196910-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-88011-2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028245374 | ||
Datensatz im Suchindex
| _version_ | 1804175060088389632 |
|---|---|
| any_adam_object | |
| author | Zeiser, Anne |
| author_facet | Zeiser, Anne |
| author_role | aut |
| author_sort | Zeiser, Anne |
| author_variant | a z az |
| building | Verbundindex |
| bvnumber | BV042815981 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P96 |
| callnumber-raw | P96.M36 |
| callnumber-search | P96.M36 |
| callnumber-sort | P 296 M36 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)927811826 (DE-599)BVBBV042815981 |
| dewey-full | 302.23068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23068/8 |
| dewey-search | 302.23068/8 |
| dewey-sort | 3302.23068 18 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
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| id | DE-604.BV042815981 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:10:17Z |
| institution | BVB |
| isbn | 9780415716109 9780415716116 |
| language | English |
| lccn | 014035112 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028245374 |
| oclc_num | 927811826 |
| open_access_boolean | |
| owner | DE-B170 DE-M472 DE-739 |
| owner_facet | DE-B170 DE-M472 DE-739 |
| physical | xvii, 450 Seiten Illustrationen |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Focal Press |
| record_format | marc |
| spelling | Zeiser, Anne Verfasser aut Transmedia marketing from film and tv to games and digital media Anne Zeiser First published New York ; London Focal Press 2015 xvii, 450 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Massenmedien Mass media Marketing Digital media Marketing Marketing Technological innovations Marketing (DE-588)4037589-4 gnd rswk-swf Audiovisuelle Medien (DE-588)4068939-6 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Audiovisuelle Medien (DE-588)4068939-6 s Neue Medien (DE-588)4196910-8 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-88011-2 |
| spellingShingle | Zeiser, Anne Transmedia marketing from film and tv to games and digital media Massenmedien Mass media Marketing Digital media Marketing Marketing Technological innovations Marketing (DE-588)4037589-4 gnd Audiovisuelle Medien (DE-588)4068939-6 gnd Neue Medien (DE-588)4196910-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4068939-6 (DE-588)4196910-8 |
| title | Transmedia marketing from film and tv to games and digital media |
| title_auth | Transmedia marketing from film and tv to games and digital media |
| title_exact_search | Transmedia marketing from film and tv to games and digital media |
| title_full | Transmedia marketing from film and tv to games and digital media Anne Zeiser |
| title_fullStr | Transmedia marketing from film and tv to games and digital media Anne Zeiser |
| title_full_unstemmed | Transmedia marketing from film and tv to games and digital media Anne Zeiser |
| title_short | Transmedia marketing |
| title_sort | transmedia marketing from film and tv to games and digital media |
| title_sub | from film and tv to games and digital media |
| topic | Massenmedien Mass media Marketing Digital media Marketing Marketing Technological innovations Marketing (DE-588)4037589-4 gnd Audiovisuelle Medien (DE-588)4068939-6 gnd Neue Medien (DE-588)4196910-8 gnd |
| topic_facet | Massenmedien Mass media Marketing Digital media Marketing Marketing Technological innovations Marketing Audiovisuelle Medien Neue Medien |
| work_keys_str_mv | AT zeiseranne transmediamarketingfromfilmandtvtogamesanddigitalmedia |