Verfügbarkeit: Customer relationship management

Customer relationship management: concept, strategy, and tools

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Kumar, V. 1957- (VerfasserIn), Reinartz, Werner J. 1963- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin Springer 2012
Ausgabe:	2. ed.
Schriftenreihe:	Springer texts in business and economics
Schlagworte:	Kundenmanagement Beziehungsmanagement Kundenwert Lehrbuch
Beschreibung:	1 Online-Ressource (XXXIII, 378 S.) Ill., graph. Darst.
ISBN:	9783642201103

Internformat

MARC


LEADER	00000nmm a2200000 c 4500
001	BV042812472
003	DE-604
005	20220513
007	cr\|uuu---uuuuu
008	150908s2012 gw \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9783642201103 \|c Online \|9 978-3-642-20110-3
035			\|a (OCoLC)820500419
035			\|a (DE-599)BVBBV042812472
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a gw \|c XA-DE-BE
049			\|a DE-706
082	0		\|a 650
084			\|a QH 254 \|0 (DE-625)141564: \|2 rvk
084			\|a QP 620 \|0 (DE-625)141911: \|2 rvk
084			\|a CW 7500 \|0 (DE-625)19206: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Kumar, V. \|d 1957- \|e Verfasser \|0 (DE-588)131395319 \|4 aut
245	1	0	\|a Customer relationship management \|b concept, strategy, and tools \|c V. Kumar ; Werner Reinartz
250			\|a 2. ed.
264		1	\|a Berlin \|b Springer \|c 2012
300			\|a 1 Online-Ressource (XXXIII, 378 S.) \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a Springer texts in business and economics
650	0	7	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Beziehungsmanagement \|0 (DE-588)4326109-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenwert \|0 (DE-588)4515875-7 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
689	0	0	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|D s
689	0	1	\|a Beziehungsmanagement \|0 (DE-588)4326109-7 \|D s
689	0	2	\|a Kundenwert \|0 (DE-588)4515875-7 \|D s
689	0		\|8 2\p \|5 DE-604
700	1		\|a Reinartz, Werner J. \|d 1963- \|e Verfasser \|0 (DE-588)171875435 \|4 aut
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 978-3-642-20109-7
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 3-642-20109-1
912			\|a ebook \|a ZDB-38-EBR
999			\|a oai:aleph.bib-bvb.de:BVB01-028241955
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804175054842363904
any_adam_object
author	Kumar, V. 1957- Reinartz, Werner J. 1963-
author_GND	(DE-588)131395319 (DE-588)171875435
author_facet	Kumar, V. 1957- Reinartz, Werner J. 1963-
author_role	aut aut
author_sort	Kumar, V. 1957-
author_variant	v k vk w j r wj wjr
building	Verbundindex
bvnumber	BV042812472
classification_rvk	QH 254 QP 620 CW 7500
collection	ebook ZDB-38-EBR
ctrlnum	(OCoLC)820500419 (DE-599)BVBBV042812472
dewey-full	650
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	650 - Management and auxiliary services
dewey-raw	650
dewey-search	650
dewey-sort	3650
dewey-tens	650 - Management and auxiliary services
discipline	Psychologie Wirtschaftswissenschaften
edition	2. ed.
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01999nmm a2200517 c 4500</leader><controlfield tag="001">BV042812472</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220513 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">150908s2012 gw \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642201103</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-642-20110-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)820500419</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042812472</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QH 254</subfield><subfield code="0">(DE-625)141564:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kumar, V.</subfield><subfield code="d">1957-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131395319</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer relationship management</subfield><subfield code="b">concept, strategy, and tools</subfield><subfield code="c">V. Kumar ; Werner Reinartz</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Springer</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XXXIII, 378 S.)</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Springer texts in business and economics</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenwert</subfield><subfield code="0">(DE-588)4515875-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenwert</subfield><subfield code="0">(DE-588)4515875-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reinartz, Werner J.</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171875435</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-3-642-20109-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">3-642-20109-1</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ebook</subfield><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028241955</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	1\p (DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV042812472
illustrated	Illustrated
indexdate	2024-07-10T07:10:12Z
institution	BVB
isbn	9783642201103
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028241955
oclc_num	820500419
open_access_boolean
owner	DE-706
owner_facet	DE-706
physical	1 Online-Ressource (XXXIII, 378 S.) Ill., graph. Darst.
psigel	ebook ZDB-38-EBR
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Springer
record_format	marc
series2	Springer texts in business and economics
spelling	Kumar, V. 1957- Verfasser (DE-588)131395319 aut Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz 2. ed. Berlin Springer 2012 1 Online-Ressource (XXXIII, 378 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Springer texts in business and economics Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Kundenwert (DE-588)4515875-7 s 2\p DE-604 Reinartz, Werner J. 1963- Verfasser (DE-588)171875435 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-3-642-20109-7 Erscheint auch als Druck-Ausgabe, Hardcover 3-642-20109-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kumar, V. 1957- Reinartz, Werner J. 1963- Customer relationship management concept, strategy, and tools Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd
subject_GND	(DE-588)4236865-0 (DE-588)4326109-7 (DE-588)4515875-7 (DE-588)4123623-3
title	Customer relationship management concept, strategy, and tools
title_auth	Customer relationship management concept, strategy, and tools
title_exact_search	Customer relationship management concept, strategy, and tools
title_full	Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz
title_fullStr	Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz
title_full_unstemmed	Customer relationship management concept, strategy, and tools V. Kumar ; Werner Reinartz
title_short	Customer relationship management
title_sort	customer relationship management concept strategy and tools
title_sub	concept, strategy, and tools
topic	Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenwert (DE-588)4515875-7 gnd
topic_facet	Kundenmanagement Beziehungsmanagement Kundenwert Lehrbuch
work_keys_str_mv	AT kumarv customerrelationshipmanagementconceptstrategyandtools AT reinartzwernerj customerrelationshipmanagementconceptstrategyandtools

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge