APA (7th ed.) Citation

Christopher, M., McDonald, M., & Wills, G. (1981). Introducing marketing (2. print.). Pan Books.

Chicago Style (17th ed.) Citation

Christopher, Martin, Malcolm McDonald, and Gordon Wills. Introducing Marketing. 2. print. London [u.a.]: Pan Books, 1981.

MLA (9th ed.) Citation

Christopher, Martin, et al. Introducing Marketing. 2. print. Pan Books, 1981.