Introducing marketing:
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London [u.a.]
Pan Books
1981
|
Ausgabe: | 2. print. |
Schriftenreihe: | Pan Business/Marketing
|
Beschreibung: | 249 S. |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV042797537 | ||
003 | DE-604 | ||
005 | 20151130 | ||
007 | t | ||
008 | 150902s1981 |||| 00||| eng d | ||
035 | |a (OCoLC)921485002 | ||
035 | |a (DE-599)BVBBV042797537 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-188 | ||
100 | 1 | |a Christopher, Martin |e Verfasser |4 aut | |
245 | 1 | 0 | |a Introducing marketing |c Martin Christopher ; Malcolm McDonald and Gordon Wills |
250 | |a 2. print. | ||
264 | 1 | |a London [u.a.] |b Pan Books |c 1981 | |
300 | |a 249 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Pan Business/Marketing | |
700 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
700 | 1 | |a Wills, Gordon |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-028227294 |
Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Christopher, Martin McDonald, Malcolm 1938- Wills, Gordon |
author_GND | (DE-588)118107585 |
author_facet | Christopher, Martin McDonald, Malcolm 1938- Wills, Gordon |
author_role | aut aut aut |
author_sort | Christopher, Martin |
author_variant | m c mc m m mm g w gw |
building | Verbundindex |
bvnumber | BV042797537 |
ctrlnum | (OCoLC)921485002 (DE-599)BVBBV042797537 |
edition | 2. print. |
format | Book |
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id | DE-604.BV042797537 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:09:48Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028227294 |
oclc_num | 921485002 |
open_access_boolean | |
owner | DE-188 |
owner_facet | DE-188 |
physical | 249 S. |
publishDate | 1981 |
publishDateSearch | 1981 |
publishDateSort | 1981 |
publisher | Pan Books |
record_format | marc |
series2 | Pan Business/Marketing |
spelling | Christopher, Martin Verfasser aut Introducing marketing Martin Christopher ; Malcolm McDonald and Gordon Wills 2. print. London [u.a.] Pan Books 1981 249 S. txt rdacontent n rdamedia nc rdacarrier Pan Business/Marketing McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Wills, Gordon Verfasser aut |
spellingShingle | Christopher, Martin McDonald, Malcolm 1938- Wills, Gordon Introducing marketing |
title | Introducing marketing |
title_auth | Introducing marketing |
title_exact_search | Introducing marketing |
title_full | Introducing marketing Martin Christopher ; Malcolm McDonald and Gordon Wills |
title_fullStr | Introducing marketing Martin Christopher ; Malcolm McDonald and Gordon Wills |
title_full_unstemmed | Introducing marketing Martin Christopher ; Malcolm McDonald and Gordon Wills |
title_short | Introducing marketing |
title_sort | introducing marketing |
work_keys_str_mv | AT christophermartin introducingmarketing AT mcdonaldmalcolm introducingmarketing AT willsgordon introducingmarketing |