Writing health communication: an evidence-based guide
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
SAGE
2012
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references and index Steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to make written text easy to use, (iii) how to design persuasive messages and (iv) what changes help people to adopt and maintain new behaviour patterns. Writing Health Communication: An Evidence-Based Guide is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: Designing easy to use text, using graphics, identifying antecedents of behaviour change, selecting behaviour change techniques, use of fear appeals, message framing, tailoring messages. Each chapter is illustrated with examples, including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing Health Communication: An evidence-based guide is an invaluable guide to best practice |
| Beschreibung: | 1 Online-Ressource (xv, 175 p., [4] p. plates) |
| ISBN: | 1299657605 1446254178 1847871852 1847871860 9781299657601 9781446254172 9781847871855 9781847871862 |
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| 500 | |a Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to make written text easy to use, (iii) how to design persuasive messages and (iv) what changes help people to adopt and maintain new behaviour patterns. Writing Health Communication: An Evidence-Based Guide is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: Designing easy to use text, using graphics, identifying antecedents of behaviour change, selecting behaviour change techniques, use of fear appeals, message framing, tailoring messages. Each chapter is illustrated with examples, including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing Health Communication: An evidence-based guide is an invaluable guide to best practice | ||
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Datensatz im Suchindex
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| discipline | Literaturwissenschaft |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:09:46Z |
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| isbn | 1299657605 1446254178 1847871852 1847871860 9781299657601 9781446254172 9781847871855 9781847871862 |
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| spelling | Writing health communication an evidence-based guide [edited by] Charles Abraham and Marieke Kools London SAGE 2012 1 Online-Ressource (xv, 175 p., [4] p. plates) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to make written text easy to use, (iii) how to design persuasive messages and (iv) what changes help people to adopt and maintain new behaviour patterns. Writing Health Communication: An Evidence-Based Guide is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: Designing easy to use text, using graphics, identifying antecedents of behaviour change, selecting behaviour change techniques, use of fear appeals, message framing, tailoring messages. Each chapter is illustrated with examples, including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing Health Communication: An evidence-based guide is an invaluable guide to best practice TECHNOLOGY & ENGINEERING / Technical Writing bisacsh Writing Evidence-Based Medicine Publications / standards Communication in medicine fast Medical writing fast Medical writing Communication in medicine Gesundheitswesen (DE-588)4020775-4 gnd rswk-swf Gesundheitskommunikation (DE-588)1048715078 gnd rswk-swf Schreiben (DE-588)4116418-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Gesundheitswesen (DE-588)4020775-4 s Gesundheitskommunikation (DE-588)1048715078 s Schreiben (DE-588)4116418-0 s DE-604 Abraham, Charles Sonstige oth Kools, Marieke Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=595747 Aggregator Volltext |
| spellingShingle | Writing health communication an evidence-based guide TECHNOLOGY & ENGINEERING / Technical Writing bisacsh Writing Evidence-Based Medicine Publications / standards Communication in medicine fast Medical writing fast Medical writing Communication in medicine Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitskommunikation (DE-588)1048715078 gnd Schreiben (DE-588)4116418-0 gnd |
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| title | Writing health communication an evidence-based guide |
| title_auth | Writing health communication an evidence-based guide |
| title_exact_search | Writing health communication an evidence-based guide |
| title_full | Writing health communication an evidence-based guide [edited by] Charles Abraham and Marieke Kools |
| title_fullStr | Writing health communication an evidence-based guide [edited by] Charles Abraham and Marieke Kools |
| title_full_unstemmed | Writing health communication an evidence-based guide [edited by] Charles Abraham and Marieke Kools |
| title_short | Writing health communication |
| title_sort | writing health communication an evidence based guide |
| title_sub | an evidence-based guide |
| topic | TECHNOLOGY & ENGINEERING / Technical Writing bisacsh Writing Evidence-Based Medicine Publications / standards Communication in medicine fast Medical writing fast Medical writing Communication in medicine Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitskommunikation (DE-588)1048715078 gnd Schreiben (DE-588)4116418-0 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Technical Writing Writing Evidence-Based Medicine Publications / standards Communication in medicine Medical writing Gesundheitswesen Gesundheitskommunikation Schreiben Aufsatzsammlung |
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