Entrepreneurship for the creative and cultural industries:

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a li...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Kolb, Bonita M. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London [u.a.] Routledge 2015
Ausgabe:1. publ.
Schriftenreihe:Mastering management in the creative and cultural industries
Schlagworte:
Online-Zugang:EUV01
Zusammenfassung:Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language, appreciating
Beschreibung:Description based upon print version of record
Beschreibung:1 Online-Ressource (VIII, 228 S.)
ISBN:9781317697879
9781317697862
9781315778907

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