Industrial marketing costs: an analysis of variations in manufacturers' marketing expenditures
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Insitute
1976
|
| Schriftenreihe: | Report / Marketing Science Institute
76,118 |
| Beschreibung: | VI, 47 S. |
Internformat
MARC
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| 100 | 1 | |a Buzzell, Robert Dow |d 1933- |e Verfasser |0 (DE-588)170036006 |4 aut | |
| 245 | 1 | 0 | |a Industrial marketing costs |b an analysis of variations in manufacturers' marketing expenditures |c by Robert D. Buzzell and Paul W. Farris |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Insitute |c 1976 | |
| 300 | |a VI, 47 S. | ||
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| 700 | 1 | |a Farris, Paul W. |e Verfasser |0 (DE-588)142526290 |4 aut | |
| 810 | 2 | |a Marketing Science Institute |t Report |v 76,118 |w (DE-604)BV002814091 |9 76,118 | |
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Datensatz im Suchindex
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| author | Buzzell, Robert Dow 1933- Farris, Paul W. |
| author_GND | (DE-588)170036006 (DE-588)142526290 |
| author_facet | Buzzell, Robert Dow 1933- Farris, Paul W. |
| author_role | aut aut |
| author_sort | Buzzell, Robert Dow 1933- |
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| bvnumber | BV042786175 |
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| id | DE-604.BV042786175 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:09:36Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028216106 |
| oclc_num | 952962864 |
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| physical | VI, 47 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Marketing Science Insitute |
| record_format | marc |
| series2 | Report / Marketing Science Institute |
| spelling | Buzzell, Robert Dow 1933- Verfasser (DE-588)170036006 aut Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures by Robert D. Buzzell and Paul W. Farris Cambridge, Mass. Marketing Science Insitute 1976 VI, 47 S. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 76,118 Farris, Paul W. Verfasser (DE-588)142526290 aut Marketing Science Institute Report 76,118 (DE-604)BV002814091 76,118 |
| spellingShingle | Buzzell, Robert Dow 1933- Farris, Paul W. Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures |
| title | Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures |
| title_auth | Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures |
| title_exact_search | Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures |
| title_full | Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures by Robert D. Buzzell and Paul W. Farris |
| title_fullStr | Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures by Robert D. Buzzell and Paul W. Farris |
| title_full_unstemmed | Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures by Robert D. Buzzell and Paul W. Farris |
| title_short | Industrial marketing costs |
| title_sort | industrial marketing costs an analysis of variations in manufacturers marketing expenditures |
| title_sub | an analysis of variations in manufacturers' marketing expenditures |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT buzzellrobertdow industrialmarketingcostsananalysisofvariationsinmanufacturersmarketingexpenditures AT farrispaulw industrialmarketingcostsananalysisofvariationsinmanufacturersmarketingexpenditures |