CEO branding: theories and practice
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2015
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XXXIII, 302 S. graph. Darst. |
| ISBN: | 1138013722 9781138013711 9781138013728 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author2 | Fetscherin, Marc |
| author2_role | edt |
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| author_GND | (DE-588)132128942 |
| author_facet | Fetscherin, Marc |
| building | Verbundindex |
| bvnumber | BV042779736 |
| classification_rvk | QP 341 QP 637 |
| ctrlnum | (OCoLC)927523910 (DE-599)BVBBV042779736 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042779736 |
| illustrated | Illustrated |
| indexdate | 2024-11-13T11:03:47Z |
| institution | BVB |
| isbn | 1138013722 9781138013711 9781138013728 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028209799 |
| oclc_num | 927523910 |
| open_access_boolean | |
| owner | DE-11 DE-739 |
| owner_facet | DE-11 DE-739 |
| physical | XXXIII, 302 S. graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spelling | CEO branding theories and practice ed. by Marc Fetscherin 1. publ. New York [u.a.] Routledge 2015 XXXIII, 302 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Führungskraft (DE-588)4071497-4 gnd rswk-swf Führungskraft (DE-588)4071497-4 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Marketing (DE-588)4037589-4 s DE-604 Fetscherin, Marc (DE-588)132128942 edt Erscheint auch als Online-Ausgabe 978-1-315-79514-0 |
| spellingShingle | CEO branding theories and practice Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Führungskraft (DE-588)4071497-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4043188-5 (DE-588)4071497-4 |
| title | CEO branding theories and practice |
| title_auth | CEO branding theories and practice |
| title_exact_search | CEO branding theories and practice |
| title_full | CEO branding theories and practice ed. by Marc Fetscherin |
| title_fullStr | CEO branding theories and practice ed. by Marc Fetscherin |
| title_full_unstemmed | CEO branding theories and practice ed. by Marc Fetscherin |
| title_short | CEO branding |
| title_sort | ceo branding theories and practice |
| title_sub | theories and practice |
| topic | Marketing (DE-588)4037589-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Führungskraft (DE-588)4071497-4 gnd |
| topic_facet | Marketing Öffentlichkeitsarbeit Führungskraft |
| work_keys_str_mv | AT fetscherinmarc ceobrandingtheoriesandpractice |