Cases in marketing management and strategy:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Dryden
1984
|
| Schriftenreihe: | The Dryden Press series in marketing
|
| Schlagworte: | |
| Beschreibung: | X, 555 S. Ill. |
| ISBN: | 0030604095 |
Internformat
MARC
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| 100 | 1 | |a Blackwell, Roger D. |d 1940- |e Verfasser |0 (DE-588)142572543 |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing management and strategy |c Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk |
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| 700 | 1 | |a Johnston, Wesley J. |e Verfasser |0 (DE-588)170348105 |4 aut | |
| 700 | 1 | |a Talarzyk, W. Wayne |e Verfasser |0 (DE-588)170233162 |4 aut | |
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Datensatz im Suchindex
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| author | Blackwell, Roger D. 1940- Johnston, Wesley J. Talarzyk, W. Wayne |
| author_GND | (DE-588)142572543 (DE-588)170348105 (DE-588)170233162 |
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| author_role | aut aut aut |
| author_sort | Blackwell, Roger D. 1940- |
| author_variant | r d b rd rdb w j j wj wjj w w t ww wwt |
| building | Verbundindex |
| bvnumber | BV042773021 |
| ctrlnum | (OCoLC)1261740727 (DE-599)BSZ09743714X |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
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| id | DE-604.BV042773021 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:09:18Z |
| institution | BVB |
| isbn | 0030604095 |
| language | English |
| lccn | 84010203 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028203276 |
| oclc_num | 1261740727 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | X, 555 S. Ill. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Dryden |
| record_format | marc |
| series2 | The Dryden Press series in marketing |
| spelling | Blackwell, Roger D. 1940- Verfasser (DE-588)142572543 aut Cases in marketing management and strategy Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk Chicago Dryden 1984 X, 555 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s 2\p DE-604 Johnston, Wesley J. Verfasser (DE-588)170348105 aut Talarzyk, W. Wayne Verfasser (DE-588)170233162 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Blackwell, Roger D. 1940- Johnston, Wesley J. Talarzyk, W. Wayne Cases in marketing management and strategy Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Cases in marketing management and strategy |
| title_auth | Cases in marketing management and strategy |
| title_exact_search | Cases in marketing management and strategy |
| title_full | Cases in marketing management and strategy Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk |
| title_fullStr | Cases in marketing management and strategy Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk |
| title_full_unstemmed | Cases in marketing management and strategy Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk |
| title_short | Cases in marketing management and strategy |
| title_sort | cases in marketing management and strategy |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Fallstudiensammlung |
| work_keys_str_mv | AT blackwellrogerd casesinmarketingmanagementandstrategy AT johnstonwesleyj casesinmarketingmanagementandstrategy AT talarzykwwayne casesinmarketingmanagementandstrategy |