Selected essays on market based management: taking a closer look at heterogeneity phenomena in sponsoring and fitness club management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2014 [erschienen] 2015
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| Schlagworte: | |
| Online-Zugang: | Zusätzliche Angaben Inhaltsverzeichnis |
| Beschreibung: | VII, 133 S. Ill., graph. Darst. 21 cm |
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Datensatz im Suchindex
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| adam_text | SELECTED ESSAYS ON
MARKET-BASED MANAGEMENT:
TAKING A CLOSER LOOK
AT
HETEROGENEITY PHENOMENA
IN SPONSORING AND
FITNESS
CLUB
MANAGEMENT
INAUGURAL-DISSERTATION
ZUR ERLANGNNG DES GRADES
DOCTOR OECONOMIAE PNBLICAE
(DR. OEC. PUBL)
AN DER LUDWIG-MAXIMILIANS-UNIVERSITAT MUNCHEN
VORGELEGT VON
TINA HELEN STREIFF
MONCHEN
2014
HTTP://D-NB.INFO/1073222578
T
ABLE OF
C
ONTENTS
V
TABLE OF CONTENTS
INTRODUCTION 1
REFERENCES 5
I REACTANCE TOWARD CULTURAL SPONSORSHIP? INVESTIGATING THE
INFLUENCE OF
HETEROGENEITY
IN PERCEIVED
FIT AND CULTURAL INTEREST
ON SPONSOR
REFUTATION 7
ABSTRACT 7
1 MOTIVATION 8
2 THEORETICAL BACKGROUND 10
2.1 CULTURAL SPONSORSHIPS 10
2.2 SPONSORSHIP OBJECTIVE: REPUTATION IMPROVEMENT 10
3 CONCEPTUAL FRAMEWORK 12
4 EMPIRICAL STUDY 15
4.1 EXPERIMENTAL DESIGN 15
4.2 MEASURES 15
4.3 SAMPLING 15
5 ANALYSIS AND
RESULTS 17
5.1 MANIPULATION CHECK 17
5.2 PRELIMINAIY STEPS 17
5.3 HYPOTHESES TESTS 19
5.4 FURTHER ANALYSES 21
6 DISCUSSION.............................................
............................................................. .23
6.1 CONCLUSION AND IMPLICATIONS 23
6.2 LIMITATIONS AND DIRECTIONS FOR FURTHER RESEARCH 25
APPENDIX 27
REFERENCES 28
N CULTURAL SPONSORSHIP:
HOW IMPORTANT
IS FIT
FOR THE SPONSEE? 31
ABSTRACT 31
1 MOTIVATION 32
2 LITERATURE REVIEW 34
2.1 CULTURAL SPONSORSHIPS 34
2.2 MANAGERIAL SPONSORSHIP OBJECTIVES 35
2.3 SPONSOR-SPONSEE FIT 37
2.4 INDIVIDUAL-SPONSEE RELATIONSHIP 38
3 CONCEPTUAL FRAMEWORK 40
3.1 SOCIAL IDENTITY THEORY 40
3.2 ASSOCIATIVE NETWORK MEMORY MODEL 40
3.3 HIERARCHY OF EFFECTS MODEL 41
3.4 CONGRUITY THEORY 42
4 RESEARCH METHOD 45
4.1 PRETEST 45
4.2 EXPERIMENTAL DESIGN 45
4.3 CHOICE-BASED CONJOINT ANALYSIS 46
4.4 MEASUREMENT SCALES 48
5 ANALYSIS 50
5.1 SAMPLE 50
5.2 RESULTS 50
6 DISCUSSION 58
6.1 CONCLUSION 58
6.2 MANAGERIAL IMPLICATIONS 59
6.3 THEORETICAL CONTRIBUTIONS 61
6.4 LIMITATIONS 61
6.5 DIRECTIONS FOR FUTURE
RESEARCH 62
APPENDIX 64
REFERENCES 68
TABLE OF CONTENTS
VN
M MEMBER
SATISFACTION
AND
LOYALTY
WITH
FITNESS
CLUBS:
INTRODUCING
THE
ROLE OF INDIVIDUAL CHARACTERISTICS WITHIN DIFFERENT CLUB
SEGMENTS 72
ABSTRACT 72
1 MOTIVATION.... 73
2 THEORETICAL BACKGROUND 76
2.1 FOCAL CONSTRUCTS: LOYALTY AND
SATISFACTION 76
2.2 FURTHER CONSTRUCTS: SERVICE QUALITY, TRUST AND COMMITMENT 77
2.3 THE ROLE OF INDIVIDUAL (PSYCHOGRAPHIC) CHARACTERISTICS 78
2.4 HETEROGENEITY ACROSS FC SEGMENTS 78
2.5 HETEROGENEITY OF FC MEMBERS 80
3 MEASURES AND METHOD 81
3.1 DATA COLLECTION AND SAMPLE 81
3.2 OPERATIONALIZATION OF CONSTRUCTS 82
3.3 METHOD: PLS 83
4 ANALYSIS AND RESULTS 84
4.1 MODEL ESTIMATION AND EVALUATION OF RESULTS 84
4.2 AGGREGATED MODEL 86
4.3 OBSERVED HETEROGENEITY: FC SEGMENTS 86
4.4 UNOBSERVED HETEROGENEITY 89
5 DISCUSSION 93
5.1 CONCLUSION 93
5.2 MANAGERIAL IMPLICATIONS 95
5.3 LIMITATIONS AND DIRECTIONS FOR FURTHER RESEARCH 96
APPENDIX..................
....................................................................................................98
APPENDIX 99
REFERENCES 103
IV INACTIVE
FITNESS CLUB
MEMBERS:
ANALYZING THEIR
VALUE
FOR FITNESS CLUB
MANAGEMENT 107
ABSTRACT 107
1 MOTIVATION 108
2 BACKGROUND AND RESEARCH QUESTION 110
2.1 FITNESS CLUBS IN GERMANY 110
2.2 PREVIOUS FITNESS RESEARCH AND RESEARCH
QUESTION 110
3 RESEARCH METHOD 112
3.1 IN-DEPTH AND EXPERT INTERVIEWS 112
3.2 INTERVIEW PROCEDURE 112
3.3 INTERVIEWEES CHARACTERISTICS 113
4 FINDINGS 115
4.1 FC USAGE 115
4.2 ADDITIONAL PURCHASES 118
4.3 SATISFACTION 119
4.4 FC REFERRAL 125
4.5 FC CONTRACT RENEWAL 126
5 DISCUSSION 128
5.1 CONCLUSION 128
5.2 MANAGERIAL IMPLICATIONS 128
5.3 THEORETICAL CONTRIBUTIONS 129
5.4 LIMITATIONS AND DIRECTIONS FOR FURTHER
RESEARCH 130
APPENDIX 131
REFERENCES 132
|
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| title | Selected essays on market based management taking a closer look at heterogeneity phenomena in sponsoring and fitness club management |
| title_auth | Selected essays on market based management taking a closer look at heterogeneity phenomena in sponsoring and fitness club management |
| title_exact_search | Selected essays on market based management taking a closer look at heterogeneity phenomena in sponsoring and fitness club management |
| title_full | Selected essays on market based management taking a closer look at heterogeneity phenomena in sponsoring and fitness club management vorgelegt von Tina Helen Streiff |
| title_fullStr | Selected essays on market based management taking a closer look at heterogeneity phenomena in sponsoring and fitness club management vorgelegt von Tina Helen Streiff |
| title_full_unstemmed | Selected essays on market based management taking a closer look at heterogeneity phenomena in sponsoring and fitness club management vorgelegt von Tina Helen Streiff |
| title_short | Selected essays on market based management |
| title_sort | selected essays on market based management taking a closer look at heterogeneity phenomena in sponsoring and fitness club management |
| title_sub | taking a closer look at heterogeneity phenomena in sponsoring and fitness club management |
| topic | Markenpolitik (DE-588)4144679-3 gnd Markenwert (DE-588)4346474-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Markenpolitik Markenwert Marketingmanagement Aufsatzsammlung Hochschulschrift |
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