Essentials of media planning: a marketing viewpoint
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Crain Books
1976
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | VIII, 86 S. Ill. |
| ISBN: | 0872510190 9780872510197 |
Internformat
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| 100 | 1 | |a Barban, Arnold M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of media planning |b a marketing viewpoint |c Arnold M. Barban ; Stephen M. Cristol ; Frank J. Kopek |
| 264 | 1 | |a Chicago, Ill. |b Crain Books |c 1976 | |
| 300 | |a VIII, 86 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
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| 700 | 1 | |a Cristol, Steven M. |e Verfasser |4 aut | |
| 700 | 1 | |a Kopec, Frank J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028186478 | ||
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Datensatz im Suchindex
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| author | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. |
| author_facet | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. |
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| author_sort | Barban, Arnold M. |
| author_variant | a m b am amb s m c sm smc f j k fj fjk |
| building | Verbundindex |
| bvnumber | BV042755833 |
| ctrlnum | (OCoLC)611349518 (DE-599)BVBBV042755833 |
| format | Book |
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| id | DE-604.BV042755833 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:08:53Z |
| institution | BVB |
| isbn | 0872510190 9780872510197 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028186478 |
| oclc_num | 611349518 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | VIII, 86 S. Ill. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Crain Books |
| record_format | marc |
| spelling | Barban, Arnold M. Verfasser aut Essentials of media planning a marketing viewpoint Arnold M. Barban ; Stephen M. Cristol ; Frank J. Kopek Chicago, Ill. Crain Books 1976 VIII, 86 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes index Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s Medien (DE-588)4169187-8 s 1\p DE-604 Mediaplanung (DE-588)4038221-7 s 2\p DE-604 Cristol, Steven M. Verfasser aut Kopec, Frank J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. Essentials of media planning a marketing viewpoint Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4169187-8 (DE-588)4038221-7 |
| title | Essentials of media planning a marketing viewpoint |
| title_auth | Essentials of media planning a marketing viewpoint |
| title_exact_search | Essentials of media planning a marketing viewpoint |
| title_full | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Stephen M. Cristol ; Frank J. Kopek |
| title_fullStr | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Stephen M. Cristol ; Frank J. Kopek |
| title_full_unstemmed | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Stephen M. Cristol ; Frank J. Kopek |
| title_short | Essentials of media planning |
| title_sort | essentials of media planning a marketing viewpoint |
| title_sub | a marketing viewpoint |
| topic | Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Werbeplanung Medien Mediaplanung |
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