Interkulturelles Marketing:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
München
Verlag Franz Vahlen
[2015]
|
Ausgabe: | 2., vollständig überarbeitete Auflage |
Schriftenreihe: | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
|
Schlagworte: | |
Online-Zugang: | BHS01 FCO01 FHA01 FHM01 FLA01 TUM01 UBM01 UBT01 UBY01 UEI03 UER01 Volltext |
Beschreibung: | 1 Online-Ressource (XXV, 781 Seiten) Illustrationen, Diagramme, Karten |
ISBN: | 9783800644612 |
DOI: | 10.15358/9783800644612 |
Internformat
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Datensatz im Suchindex
DE-BY-FWS_katkey | 589146 |
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any_adam_object | |
author | Müller, Stefan 1948- Gelbrich, Katja 1971- |
author_GND | (DE-588)121827836 (DE-588)121828212 |
author_facet | Müller, Stefan 1948- Gelbrich, Katja 1971- |
author_role | aut aut |
author_sort | Müller, Stefan 1948- |
author_variant | s m sm k g kg |
building | Verbundindex |
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dewey-full | 650 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 650 - Management and auxiliary services |
dewey-raw | 650 |
dewey-search | 650 |
dewey-sort | 3650 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.15358/9783800644612 |
edition | 2., vollständig überarbeitete Auflage |
format | Electronic eBook |
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genre_facet | Lehrbuch |
id | DE-604.BV042752870 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T12:11:35Z |
institution | BVB |
isbn | 9783800644612 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028183585 |
oclc_num | 927796825 |
open_access_boolean | |
owner | DE-29 DE-1049 DE-523 DE-92 DE-703 DE-1043 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-706 DE-860 DE-M347 DE-91 DE-BY-TUM DE-B768 DE-Aug4 DE-945 DE-858 |
owner_facet | DE-29 DE-1049 DE-523 DE-92 DE-703 DE-1043 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-706 DE-860 DE-M347 DE-91 DE-BY-TUM DE-B768 DE-Aug4 DE-945 DE-858 |
physical | 1 Online-Ressource (XXV, 781 Seiten) Illustrationen, Diagramme, Karten |
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publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Verlag Franz Vahlen |
record_format | marc |
series2 | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften |
spellingShingle | Müller, Stefan 1948- Gelbrich, Katja 1971- Interkulturelles Marketing Interkulturelles Management (DE-588)4343519-1 gnd Internationales Marketing (DE-588)4125431-4 gnd |
subject_GND | (DE-588)4343519-1 (DE-588)4125431-4 (DE-588)4123623-3 |
title | Interkulturelles Marketing |
title_auth | Interkulturelles Marketing |
title_exact_search | Interkulturelles Marketing |
title_full | Interkulturelles Marketing von Prof. Dr. Stefan Müller, Prof. Dr. Katja Gelbrich |
title_fullStr | Interkulturelles Marketing von Prof. Dr. Stefan Müller, Prof. Dr. Katja Gelbrich |
title_full_unstemmed | Interkulturelles Marketing von Prof. Dr. Stefan Müller, Prof. Dr. Katja Gelbrich |
title_short | Interkulturelles Marketing |
title_sort | interkulturelles marketing |
topic | Interkulturelles Management (DE-588)4343519-1 gnd Internationales Marketing (DE-588)4125431-4 gnd |
topic_facet | Interkulturelles Management Internationales Marketing Lehrbuch |
url | https://doi.org/10.15358/9783800644612 |
work_keys_str_mv | AT mullerstefan interkulturellesmarketing AT gelbrichkatja interkulturellesmarketing |