Dimensions of Racism in Advertising: from slavery to the twenty-first century
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY ; Bern ; Frankfurt am Main ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw
Lang
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturverzeichnis S. 87 - 92 |
| Beschreibung: | VIII, 99 S. 23 cm |
| ISBN: | 9781433115486 1433115484 |
Internformat
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| 245 | 1 | 0 | |a Dimensions of Racism in Advertising |b from slavery to the twenty-first century |c ed. by Edward Lama Wonkeryor. [Contributors: Natalie P. Byfield ; George Klay Kieh ; Dana Saewitz ; Edward Lama Wonkeryor] |
| 263 | |a 201507 | ||
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| 653 | |a Bigotry | ||
| 653 | |a Institutionalized Racism | ||
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| 653 | |a Obama | ||
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Datensatz im Suchindex
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|---|---|
| adam_text |
CONTENTS
PREFACE VII
ACKNOWLEDGMENTS IX
CHAPTER 1 INTRODUCTION 1
EDWARD LAMA WONKERYOR
THE HISTORY OF RACE IN ADVERTISING 4
MULTICULTURAL MARKETING AND ITS IMPACT ON AFRICAN AMERICAN IDENTITY 8
CONCLUSION 12
THE ORGANIZATION OF THIS BOOK 13
CHAPTER 2 HISTORY OF THE REGULATION OF ETHNIC DIVERSITY IN ADVERTISING
AGENCY EMPLOYMENT 15
DANA SAEWITZ AND EDWARD LAMA WONKERYOR
EMPLOYMENT DISCRIMINATION IN ADVERTISING: REALITIES AND PERCEPTIONS 15
HISTORY OF LABOR REGULATION IN ADVERTISING: WHY IS THIS REGULATION
NECESSARY? 17
CIVIL RIGHTS STRUGGLES AND ADVERTISING EMPLOYMENT 20
WHY REPRESENTATION IS THE PRIMARY CONCERN: EXPLORING ADVERTISING'S
CULTURAL IMPACT 21
OVERVIEW OF RACISM IN NINETEENTH-CENTURY ADVERTISING 23
EARLY TWENTIETH CENTURY 26
MID-TWENTIETH CENTURY 26
THE 1960S AND 1970S: REPRESENTATION IMPROVES, BUT IS IT POSITIVE? 29
THE 1980S: A FUNDAMENTAL TURN TO MORE POSITIVE IMAGES 29
LATE TWENTIETH-CENTURY MULTICULTURAL MARKETING EFFORTS 30
THE 1990S AND 2000S: RISE OF MULTICULTURAL MARKETING 31
CONCLUSION: WHY IS REGULATION OF MINORITY HIRING ESSENTIAL? 33
CHAPTER 3 MODERN NEWSPAPERS AND THE FORMATION OF WHITE RACIAL GROUP
CONSCIOUSNESS 35
NATALIE P. BY FIELD
NORMALIZATION OF WHITENESS A VITAL ISSUE IN RACE AND MEDIA STUDIES 36
WHITE GROUP CONSCIOUSNESS AND MASS CULTURE IN THE EARLY NINETEENTH
CENTURY 37
THE PENNY PRESS SIGNALS THE FORMATION OF A NEW SOCIAL GROUP 43
ARTICULATIONS OF WHITE-RACE DISCOURSE IN THE PENNY PRESS 44
HTTP://D-NB.INFO/1073321428
VI
DIMENSIONS OF RACISM
THE PENNY PRESS AS AN ARTICULATION OF CLASS/LABOR/RACE DISTINCTIONS 46
THE PENNY PRESS AND THE ELEVATION OF "WHITE" LABOR 48
WHEN RACE IS THE STORY: THE ADVENT OF MODERN JOURNALISM 50
THE PRACTICES OF MODERN MEDIA APPROACHING THE TWENTY-FIRST CENTURY 53
NOTES 55
CHAPTER 4 RACISM, POLITICAL COMMUNICATION, AND AMERICAN PRESIDENTIAL
ELECTIONS 57
GEORGE KLAY KIEH, JR.
THE THEORETICAL FRAMEWORK 58
THE AMERICAN ARCHITECTURE OF RACISM: NATURE AND DYNAMICS 59
RACIST POLITICAL ADVERSTISEMENTS AND AMERICAN PRESIDENTIAL ELECTIONS 61
CASE STUDIES OF PRESIDENTIAL ELECTIONS 62
THE 1968 PRESIDENTIAL RACE 62
THE 1972 PRESIDENTIAL CONTEST 63
THE 1980 PRESIDENTIAL ELECTION 64
THE 1984 LOPSIDED RACE 65
WILLIE HORTON AND THE 1988 RACE 65
THE EPOCHAL 2008 CONTEST 66
OBAMA'S ELECTION: FAREWELL TO RACIST ADVERTISMENTS IN PRESIDENTIAL
ELECTIONS? 68
CONCLUSION 69
CHAPTER 5 DIVERSITY IN ADVERTISING IN THE TWENTY-FIRST CENTURY 71
EDWARD LAMA WONKERYOR
AIMS 72
CONCEPTUAL ANALYSIS 72
DIMENSIONALITY OF DIVERSITY IN ADVERTISING IN THE 21
ST
CENTURY 78
CONCLUSION 83
CHAPTER 6 LESSONS AND CONCLUSION 85
EDWARD LAMA WONKERYOR
REFERENCES 87
LIST OF CONTRIBUTORS 93
INDEX 95 |
| any_adam_object | 1 |
| author2 | Wonkeryor, Edward Lama |
| author2_role | edt |
| author2_variant | e l w el elw |
| author_facet | Wonkeryor, Edward Lama |
| building | Verbundindex |
| bvnumber | BV042745148 |
| contents | Edward Lama Wonkeryor: The History of Race in Advertising: Multicultural Marketing and Its Impact on African American Identity - Dana Saewitz/Edward Lama Wonkeryor: History of the Regulation of Ethnic Diversity in Advertising Agency Employment - Natalie P. Byfield: Modern Newspapers and the Formation of White Racial Group Consciousness - George Klay Kieh, Jr.: Racism, Political Communication, and American Presidential Elections - Edward Lama Wonkeryor: Diversity in Advertising in the Twenty-First Century. |
| ctrlnum | (OCoLC)925426630 (DE-599)DNB1073321428 |
| dewey-full | 659.108900973 300 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 659 - Advertising and public relations 300 - Social sciences |
| dewey-raw | 659.108900973 300 |
| dewey-search | 659.108900973 300 |
| dewey-sort | 3659.108900973 |
| dewey-tens | 650 - Management and auxiliary services 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| spellingShingle | Dimensions of Racism in Advertising from slavery to the twenty-first century Edward Lama Wonkeryor: The History of Race in Advertising: Multicultural Marketing and Its Impact on African American Identity - Dana Saewitz/Edward Lama Wonkeryor: History of the Regulation of Ethnic Diversity in Advertising Agency Employment - Natalie P. Byfield: Modern Newspapers and the Formation of White Racial Group Consciousness - George Klay Kieh, Jr.: Racism, Political Communication, and American Presidential Elections - Edward Lama Wonkeryor: Diversity in Advertising in the Twenty-First Century. Rassismus (DE-588)4076527-1 gnd Stereotypisierung (DE-588)4183130-5 gnd Werbung (DE-588)4065541-6 gnd |
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| title | Dimensions of Racism in Advertising from slavery to the twenty-first century |
| title_auth | Dimensions of Racism in Advertising from slavery to the twenty-first century |
| title_exact_search | Dimensions of Racism in Advertising from slavery to the twenty-first century |
| title_full | Dimensions of Racism in Advertising from slavery to the twenty-first century ed. by Edward Lama Wonkeryor. [Contributors: Natalie P. Byfield ; George Klay Kieh ; Dana Saewitz ; Edward Lama Wonkeryor] |
| title_fullStr | Dimensions of Racism in Advertising from slavery to the twenty-first century ed. by Edward Lama Wonkeryor. [Contributors: Natalie P. Byfield ; George Klay Kieh ; Dana Saewitz ; Edward Lama Wonkeryor] |
| title_full_unstemmed | Dimensions of Racism in Advertising from slavery to the twenty-first century ed. by Edward Lama Wonkeryor. [Contributors: Natalie P. Byfield ; George Klay Kieh ; Dana Saewitz ; Edward Lama Wonkeryor] |
| title_short | Dimensions of Racism in Advertising |
| title_sort | dimensions of racism in advertising from slavery to the twenty first century |
| title_sub | from slavery to the twenty-first century |
| topic | Rassismus (DE-588)4076527-1 gnd Stereotypisierung (DE-588)4183130-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Rassismus Stereotypisierung Werbung USA |
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