Marketing in perspective:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Schriftenreihe: | Routledge Library Editions Marketing
13 |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | First published London : George Allen & Unwin, 1982 |
| Beschreibung: | 1 Online-Ressource (253 Seiten) |
| ISBN: | 9781315766249 9781317659860 9781317659853 |
Internformat
MARC
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| 300 | |a 1 Online-Ressource (253 Seiten) | ||
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| 337 | |b c |2 rdamedia | ||
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| 490 | 1 | |a Routledge Library Editions / Marketing |v Volume 13 | |
| 500 | |a First published London : George Allen & Unwin, 1982 | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 505 | 8 | |a This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. | |
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Majaro, Simon |
| author_facet | Majaro, Simon |
| author_role | aut |
| author_sort | Majaro, Simon |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV042744857 |
| classification_rvk | QP 600 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references and index This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. |
| ctrlnum | (ZDB-4-NLEBK)846813 (OCoLC)890981659 (DE-599)BVBBV042744857 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042744857 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 9781315766249 9781317659860 9781317659853 |
| language | English |
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| oclc_num | 890981659 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (253 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series | Routledge Library Editions Marketing |
| series2 | Routledge Library Editions / Marketing |
| spelling | Majaro, Simon Verfasser aut Marketing in perspective London Routledge, Taylor & Francis Group 2015 1 Online-Ressource (253 Seiten) txt rdacontent c rdamedia cr rdacarrier Online-Ressource Routledge Library Editions / Marketing Volume 13 First published London : George Allen & Unwin, 1982 Includes bibliographical references and index This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe 978-1-138-78763-6 Routledge Library Editions Marketing 13 (DE-604)BV042597762 13 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=846813 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Majaro, Simon Marketing in perspective Routledge Library Editions Marketing Includes bibliographical references and index This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing in perspective |
| title_auth | Marketing in perspective |
| title_exact_search | Marketing in perspective |
| title_full | Marketing in perspective |
| title_fullStr | Marketing in perspective |
| title_full_unstemmed | Marketing in perspective |
| title_short | Marketing in perspective |
| title_sort | marketing in perspective |
| topic | Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=846813 |
| volume_link | (DE-604)BV042597762 |
| work_keys_str_mv | AT majarosimon marketinginperspective |