Export strategy: markets and competition
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon
Routledge
[2015]
|
| Schriftenreihe: | Routledge Library Editions: Marketing
18 |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Description based upon print version of record |
| Beschreibung: | 1 Online-Ressource (284 Seiten) |
| ISBN: | 9781317654018 1317654013 1138790192 9781138790193 |
Internformat
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| 505 | 8 | |a Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; Part I Export Management; 1 Introduction; Objectives of the book; Exporting and export marketing; Export strategy; Export competition; Situational analysis; Summary; 2 Export in the firm; Introduction; The development of export in the firm; Implications; Checklist for assessing company internationalisation; Summary; 3 Export marketing; Introduction; Export marketing decisions; Export market strategy; Summary; Part II Export Market Strategy; 4 Market concentration | |
| 505 | 8 | |a Introduction Definition of market concentration; Advantages of market concentration; Foundations of the key market concentration philosophy; Weaknesses in the market concentration philosophy; Conclusions; 5 Market spreading; Introduction; Definition of market spreading; Advantages of market spreading; A rationale for market spreading; Weaknesses in market spreading; Conclusions; 6 Export market choice: concentration or spreading?; Introduction; The company's present position; Spreading or concentration; Implications; Checklist for comparing market concentration and market spreading; Summary | |
| 505 | 8 | |a Part III Competitive Strategy in Exporting 7 Export competition; Introduction; Sources of international competitiveness; Price and non-price competition; International comparisons; Competitiveness and market strategy; Summary; 8 Price policy; Introduction; Theories of price; Pricing methods; Summary; 9 Export pricing; Introduction; Contributions to a theory of export pricing; Currencies and export pricing; Checklist of export price decisions; Summary; 10 Non-price competition in exporting; Introduction; Sources of non-price competition; The power of non-price competition; Summary | |
| 505 | 8 | |a Part IV Implications and Overview 11 International competitive strategies; Introduction; The price versus non-price strategy decision; Managing strategic change; Checklist of competitive strategy decisions; Summary; 12 An overview and the strategic audit; Introduction; Overview of the book; Strategic audit; References and bibliography; Index | |
| 505 | 8 | |a This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. | |
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Exports |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804174957735837696 |
|---|---|
| any_adam_object | |
| author | Piercy, Nigel 1953-2017 |
| author_GND | (DE-588)170152138 |
| author_facet | Piercy, Nigel 1953-2017 |
| author_role | aut |
| author_sort | Piercy, Nigel 1953-2017 |
| author_variant | n p np |
| building | Verbundindex |
| bvnumber | BV042744851 |
| collection | ZDB-4-NLEBK |
| contents | Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; Part I Export Management; 1 Introduction; Objectives of the book; Exporting and export marketing; Export strategy; Export competition; Situational analysis; Summary; 2 Export in the firm; Introduction; The development of export in the firm; Implications; Checklist for assessing company internationalisation; Summary; 3 Export marketing; Introduction; Export marketing decisions; Export market strategy; Summary; Part II Export Market Strategy; 4 Market concentration Introduction Definition of market concentration; Advantages of market concentration; Foundations of the key market concentration philosophy; Weaknesses in the market concentration philosophy; Conclusions; 5 Market spreading; Introduction; Definition of market spreading; Advantages of market spreading; A rationale for market spreading; Weaknesses in market spreading; Conclusions; 6 Export market choice: concentration or spreading?; Introduction; The company's present position; Spreading or concentration; Implications; Checklist for comparing market concentration and market spreading; Summary Part III Competitive Strategy in Exporting 7 Export competition; Introduction; Sources of international competitiveness; Price and non-price competition; International comparisons; Competitiveness and market strategy; Summary; 8 Price policy; Introduction; Theories of price; Pricing methods; Summary; 9 Export pricing; Introduction; Contributions to a theory of export pricing; Currencies and export pricing; Checklist of export price decisions; Summary; 10 Non-price competition in exporting; Introduction; Sources of non-price competition; The power of non-price competition; Summary Part IV Implications and Overview 11 International competitive strategies; Introduction; The price versus non-price strategy decision; Managing strategic change; Checklist of competitive strategy decisions; Summary; 12 An overview and the strategic audit; Introduction; Overview of the book; Strategic audit; References and bibliography; Index This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Includes bibliographical references and index |
| ctrlnum | (ZDB-4-NLEBK)846637 (OCoLC)890981611 (DE-599)BVBBV042744851 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042744851 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 9781317654018 1317654013 1138790192 9781138790193 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028175720 |
| oclc_num | 890981611 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (284 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2015 |
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| publisher | Routledge |
| record_format | marc |
| series2 | Routledge Library Editions: Marketing |
| spelling | Piercy, Nigel 1953-2017 Verfasser (DE-588)170152138 aut Export strategy markets and competition Nigel Piercy Abingdon Routledge [2015] 1 Online-Ressource (284 Seiten) txt rdacontent c rdamedia cr rdacarrier Online-Ressource Routledge Library Editions: Marketing 18 Description based upon print version of record Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; Part I Export Management; 1 Introduction; Objectives of the book; Exporting and export marketing; Export strategy; Export competition; Situational analysis; Summary; 2 Export in the firm; Introduction; The development of export in the firm; Implications; Checklist for assessing company internationalisation; Summary; 3 Export marketing; Introduction; Export marketing decisions; Export market strategy; Summary; Part II Export Market Strategy; 4 Market concentration Introduction Definition of market concentration; Advantages of market concentration; Foundations of the key market concentration philosophy; Weaknesses in the market concentration philosophy; Conclusions; 5 Market spreading; Introduction; Definition of market spreading; Advantages of market spreading; A rationale for market spreading; Weaknesses in market spreading; Conclusions; 6 Export market choice: concentration or spreading?; Introduction; The company's present position; Spreading or concentration; Implications; Checklist for comparing market concentration and market spreading; Summary Part III Competitive Strategy in Exporting 7 Export competition; Introduction; Sources of international competitiveness; Price and non-price competition; International comparisons; Competitiveness and market strategy; Summary; 8 Price policy; Introduction; Theories of price; Pricing methods; Summary; 9 Export pricing; Introduction; Contributions to a theory of export pricing; Currencies and export pricing; Checklist of export price decisions; Summary; 10 Non-price competition in exporting; Introduction; Sources of non-price competition; The power of non-price competition; Summary Part IV Implications and Overview 11 International competitive strategies; Introduction; The price versus non-price strategy decision; Managing strategic change; Checklist of competitive strategy decisions; Summary; 12 An overview and the strategic audit; Introduction; Overview of the book; Strategic audit; References and bibliography; Index This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Exports fast Marketing fast Wirtschaft Marketing Exports Preispolitik (DE-588)4047118-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Außenhandelsbetriebslehre (DE-588)4257143-1 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Außenhandelsbetriebslehre (DE-588)4257143-1 s Marketing (DE-588)4037589-4 s Preispolitik (DE-588)4047118-4 s 1\p DE-604 Exportmarketing (DE-588)4153393-8 s 2\p DE-604 Routledge Library Editions Marketing 18 (DE-604)BV042597762 18 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=846637 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Piercy, Nigel 1953-2017 Export strategy markets and competition Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; Part I Export Management; 1 Introduction; Objectives of the book; Exporting and export marketing; Export strategy; Export competition; Situational analysis; Summary; 2 Export in the firm; Introduction; The development of export in the firm; Implications; Checklist for assessing company internationalisation; Summary; 3 Export marketing; Introduction; Export marketing decisions; Export market strategy; Summary; Part II Export Market Strategy; 4 Market concentration Introduction Definition of market concentration; Advantages of market concentration; Foundations of the key market concentration philosophy; Weaknesses in the market concentration philosophy; Conclusions; 5 Market spreading; Introduction; Definition of market spreading; Advantages of market spreading; A rationale for market spreading; Weaknesses in market spreading; Conclusions; 6 Export market choice: concentration or spreading?; Introduction; The company's present position; Spreading or concentration; Implications; Checklist for comparing market concentration and market spreading; Summary Part III Competitive Strategy in Exporting 7 Export competition; Introduction; Sources of international competitiveness; Price and non-price competition; International comparisons; Competitiveness and market strategy; Summary; 8 Price policy; Introduction; Theories of price; Pricing methods; Summary; 9 Export pricing; Introduction; Contributions to a theory of export pricing; Currencies and export pricing; Checklist of export price decisions; Summary; 10 Non-price competition in exporting; Introduction; Sources of non-price competition; The power of non-price competition; Summary Part IV Implications and Overview 11 International competitive strategies; Introduction; The price versus non-price strategy decision; Managing strategic change; Checklist of competitive strategy decisions; Summary; 12 An overview and the strategic audit; Introduction; Overview of the book; Strategic audit; References and bibliography; Index This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Exports fast Marketing fast Wirtschaft Marketing Exports Preispolitik (DE-588)4047118-4 gnd Marketing (DE-588)4037589-4 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Exportmarketing (DE-588)4153393-8 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4037589-4 (DE-588)4257143-1 (DE-588)4153393-8 |
| title | Export strategy markets and competition |
| title_auth | Export strategy markets and competition |
| title_exact_search | Export strategy markets and competition |
| title_full | Export strategy markets and competition Nigel Piercy |
| title_fullStr | Export strategy markets and competition Nigel Piercy |
| title_full_unstemmed | Export strategy markets and competition Nigel Piercy |
| title_short | Export strategy |
| title_sort | export strategy markets and competition |
| title_sub | markets and competition |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Exports fast Marketing fast Wirtschaft Marketing Exports Preispolitik (DE-588)4047118-4 gnd Marketing (DE-588)4037589-4 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Exportmarketing (DE-588)4153393-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Exports Marketing Wirtschaft Preispolitik Außenhandelsbetriebslehre Exportmarketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=846637 |
| volume_link | (DE-604)BV042597762 |
| work_keys_str_mv | AT piercynigel exportstrategymarketsandcompetition |