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| LEADER | 00000nmm a2200000zc 4500 | ||
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| 003 | DE-604 | ||
| 005 | 20160210 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150806s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9780702197154 |c Online (PDF) |9 978-0-7021-9715-4 | ||
| 020 | |a 0702197157 |c Online (PDF) |9 0-7021-9715-7 | ||
| 035 | |a (ZDB-4-NLEBK)671204 | ||
| 035 | |a (OCoLC)873943973 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.5 |2 23 | |
| 100 | 1 | |a Bothma, Neels |d 1959- |e Verfasser |0 (DE-588)1053043872 |4 aut | |
| 245 | 1 | 0 | |a Product management |c Cornelius Bothma [editor] |
| 250 | |a First published | ||
| 264 | 1 | |a Claremont |b Juta |c 2013 | |
| 300 | |a 1 Online-Ressource (VIIi, 196 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references | |
| 505 | 8 | |a The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Product management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-70219-788-8 |
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Record in the Search Index
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| author | Bothma, Neels 1959- |
| author_GND | (DE-588)1053043872 |
| author_facet | Bothma, Neels 1959- |
| author_role | aut |
| author_sort | Bothma, Neels 1959- |
| author_variant | n b nb |
| building | Verbundindex |
| bvnumber | BV042744767 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management |
| ctrlnum | (ZDB-4-NLEBK)671204 (OCoLC)873943973 (DE-599)BVBBV042744767 |
| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
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| id | DE-604.BV042744767 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 9780702197154 0702197157 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028175637 |
| oclc_num | 873943973 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (VIIi, 196 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Juta |
| record_format | marc |
| spelling | Bothma, Neels 1959- Verfasser (DE-588)1053043872 aut Product management Cornelius Bothma [editor] First published Claremont Juta 2013 1 Online-Ressource (VIIi, 196 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management Product management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product management Erscheint auch als Druck-Ausgabe, Paperback 978-0-70219-788-8 Erscheint auch als Druck-Ausgabe, Paperback 0-70219-788-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=671204 Aggregator URL des Erstveröffentlichers Volltext |
| spellingShingle | Bothma, Neels 1959- Product management Includes bibliographical references The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management Product management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product management |
| title | Product management |
| title_auth | Product management |
| title_exact_search | Product management |
| title_full | Product management Cornelius Bothma [editor] |
| title_fullStr | Product management Cornelius Bothma [editor] |
| title_full_unstemmed | Product management Cornelius Bothma [editor] |
| title_short | Product management |
| title_sort | product management |
| topic | Product management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product management |
| topic_facet | Product management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=671204 |
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