Product management:
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Claremont
Juta
2013
|
Ausgabe: | First published |
Schlagworte: | |
Online-Zugang: | TUM01 Volltext |
Beschreibung: | 1 Online-Ressource (VIIi, 196 Seiten) |
ISBN: | 9780702197154 0702197157 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV042744767 | ||
003 | DE-604 | ||
005 | 20160210 | ||
007 | cr|uuu---uuuuu | ||
008 | 150806s2013 |||| o||u| ||||||eng d | ||
020 | |a 9780702197154 |c Online (PDF) |9 978-0-7021-9715-4 | ||
020 | |a 0702197157 |c Online (PDF) |9 0-7021-9715-7 | ||
035 | |a (ZDB-4-NLEBK)671204 | ||
035 | |a (OCoLC)873943973 | ||
035 | |a (DE-599)BVBBV042744767 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-91 | ||
082 | 0 | |a 658.5 |2 23 | |
100 | 1 | |a Bothma, Neels |d 1959- |e Verfasser |0 (DE-588)1053043872 |4 aut | |
245 | 1 | 0 | |a Product management |c Cornelius Bothma [editor] |
250 | |a First published | ||
264 | 1 | |a Claremont |b Juta |c 2013 | |
300 | |a 1 Online-Ressource (VIIi, 196 Seiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
505 | 8 | |a Includes bibliographical references | |
505 | 8 | |a The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management | |
650 | 7 | |a Product management |2 fast | |
650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Product management | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-70219-788-8 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 0-70219-788-2 |
856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=671204 |x Aggregator |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-4-NLEBK | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Bothma, Neels 1959- |
author_GND | (DE-588)1053043872 |
author_facet | Bothma, Neels 1959- |
author_role | aut |
author_sort | Bothma, Neels 1959- |
author_variant | n b nb |
building | Verbundindex |
bvnumber | BV042744767 |
collection | ZDB-4-NLEBK |
contents | Includes bibliographical references The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management |
ctrlnum | (ZDB-4-NLEBK)671204 (OCoLC)873943973 (DE-599)BVBBV042744767 |
dewey-full | 658.5 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.5 |
dewey-search | 658.5 |
dewey-sort | 3658.5 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | First published |
format | Electronic eBook |
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id | DE-604.BV042744767 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:08:39Z |
institution | BVB |
isbn | 9780702197154 0702197157 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028175637 |
oclc_num | 873943973 |
open_access_boolean | |
owner | DE-91 DE-BY-TUM |
owner_facet | DE-91 DE-BY-TUM |
physical | 1 Online-Ressource (VIIi, 196 Seiten) |
psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
publisher | Juta |
record_format | marc |
spelling | Bothma, Neels 1959- Verfasser (DE-588)1053043872 aut Product management Cornelius Bothma [editor] First published Claremont Juta 2013 1 Online-Ressource (VIIi, 196 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management Product management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product management Erscheint auch als Druck-Ausgabe, Paperback 978-0-70219-788-8 Erscheint auch als Druck-Ausgabe, Paperback 0-70219-788-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=671204 Aggregator URL des Erstveröffentlichers Volltext |
spellingShingle | Bothma, Neels 1959- Product management Includes bibliographical references The product in a marketing context -- Product gap analysis, differentiation and positioning -- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product packaging and labelling -- The product lifecycle -- Product branding decisions -- Product strategy and management Product management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product management |
title | Product management |
title_auth | Product management |
title_exact_search | Product management |
title_full | Product management Cornelius Bothma [editor] |
title_fullStr | Product management Cornelius Bothma [editor] |
title_full_unstemmed | Product management Cornelius Bothma [editor] |
title_short | Product management |
title_sort | product management |
topic | Product management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Product management |
topic_facet | Product management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=671204 |
work_keys_str_mv | AT bothmaneels productmanagement |