The Strategy of Global Branding and Brand Equity:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | 1 Online-Ressource (xviii, 221 Seiten) |
| ISBN: | 9781317525226 1317525221 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042744759 | ||
| 003 | DE-604 | ||
| 005 | 20160224 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150806s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9781317525226 |c Online |9 978-1-317-52522-6 | ||
| 020 | |a 1317525221 |c Online |9 1-317-52522-1 | ||
| 035 | |a (ZDB-4-NLEBK)961104 | ||
| 035 | |a (OCoLC)904397929 | ||
| 035 | |a (DE-599)BVBBV042744759 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.8/27 |2 23 | |
| 100 | 1 | |a Lee, Alvin |e Verfasser |0 (DE-588)13852789X |4 aut | |
| 245 | 1 | 0 | |a The Strategy of Global Branding and Brand Equity |c Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert |
| 250 | |a First published | ||
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2015 | |
| 300 | |a 1 Online-Ressource (xviii, 221 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Brand name products | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationalisierung |0 (DE-588)4162106-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Produktmanagement |0 (DE-588)4125960-9 |D s |
| 689 | 0 | 2 | |a Internationalisierung |0 (DE-588)4162106-2 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Yao, Jinchao |e Verfasser |4 aut | |
| 700 | 1 | |a Mizerski, Richard |e Verfasser |4 aut | |
| 700 | 1 | |a Lambert, Claire |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-415-74910-7 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-415-74911-4 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=961104 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028175629 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=961104 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE_gekauft |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804174957673971712 |
|---|---|
| any_adam_object | |
| author | Lee, Alvin Yao, Jinchao Mizerski, Richard Lambert, Claire |
| author_GND | (DE-588)13852789X |
| author_facet | Lee, Alvin Yao, Jinchao Mizerski, Richard Lambert, Claire |
| author_role | aut aut aut aut |
| author_sort | Lee, Alvin |
| author_variant | a l al j y jy r m rm c l cl |
| building | Verbundindex |
| bvnumber | BV042744759 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-4-NLEBK)961104 (OCoLC)904397929 (DE-599)BVBBV042744759 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02570nmm a2200601zc 4500</leader><controlfield tag="001">BV042744759</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160224 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150806s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317525226</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-317-52522-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1317525221</subfield><subfield code="c">Online</subfield><subfield code="9">1-317-52522-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)961104</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)904397929</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042744759</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lee, Alvin</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13852789X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Strategy of Global Branding and Brand Equity</subfield><subfield code="c">Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First published</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xviii, 221 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Internationalisierung</subfield><subfield code="0">(DE-588)4162106-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Yao, Jinchao</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mizerski, Richard</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lambert, Claire</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-415-74910-7</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-415-74911-4</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=961104</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028175629</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=961104</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_gekauft</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042744759 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 9781317525226 1317525221 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028175629 |
| oclc_num | 904397929 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xviii, 221 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Lee, Alvin Verfasser (DE-588)13852789X aut The Strategy of Global Branding and Brand Equity Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert First published London Routledge, Taylor & Francis Group 2015 1 Online-Ressource (xviii, 221 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Branding (Marketing) Product management Brand name products Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Produktmanagement (DE-588)4125960-9 s Internationalisierung (DE-588)4162106-2 s 1\p DE-604 Yao, Jinchao Verfasser aut Mizerski, Richard Verfasser aut Lambert, Claire Verfasser aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-415-74910-7 Erscheint auch als Druck-Ausgabe, Paperback 978-0-415-74911-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=961104 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lee, Alvin Yao, Jinchao Mizerski, Richard Lambert, Claire The Strategy of Global Branding and Brand Equity Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Branding (Marketing) Product management Brand name products Markenpolitik (DE-588)4144679-3 gnd Internationalisierung (DE-588)4162106-2 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4162106-2 (DE-588)4125960-9 |
| title | The Strategy of Global Branding and Brand Equity |
| title_auth | The Strategy of Global Branding and Brand Equity |
| title_exact_search | The Strategy of Global Branding and Brand Equity |
| title_full | The Strategy of Global Branding and Brand Equity Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert |
| title_fullStr | The Strategy of Global Branding and Brand Equity Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert |
| title_full_unstemmed | The Strategy of Global Branding and Brand Equity Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert |
| title_short | The Strategy of Global Branding and Brand Equity |
| title_sort | the strategy of global branding and brand equity |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Branding (Marketing) Product management Brand name products Markenpolitik (DE-588)4144679-3 gnd Internationalisierung (DE-588)4162106-2 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Branding (Marketing) Product management Brand name products Markenpolitik Internationalisierung Produktmanagement |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=961104 |
| work_keys_str_mv | AT leealvin thestrategyofglobalbrandingandbrandequity AT yaojinchao thestrategyofglobalbrandingandbrandequity AT mizerskirichard thestrategyofglobalbrandingandbrandequity AT lambertclaire thestrategyofglobalbrandingandbrandequity |