Win! the Hispanic market: strategies for business growth
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Ithaca, N.Y.
Paramount Market Pub.
©2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index When the future meets today - Steve Moya -- - Business growth and sustainability are Hispanic! - M. Isabel Valdés -- - Why Wall Street will look at your Hispanic strategy - Michael Klein and David Wellisch -- - Why Hispanics in the boardroom today? - Carlos Orta -- - Diversity as an engine of innovation - Alison Kenney Paul -- - S-M-A-R-T growth through opportunity right-sizing - Carlos Santiago -- - Challenges for agencies, marketers, and CEOs - Jessica Pantanini -- - Retailing for success- in-culture - Marie Quintana -- - Building Latino customer relationships - Gabriela Alcántara-Diaz -- - The best kept secret - authentic Hispanic supermarkets - Don Longo -- - 21st century segmentation for a multi-dimensional consumer - César M. Melgoza -- - Hispanic audience measurement today - Douglas Darfield -- - Doing Hispanic media the right way - Roberto Orci -- - The Hispanic digital marketing opportunity - Lee Vann -- - Building deep connections with Latinas - Lucia Ballas-Traynor -- - Leveraging Hispanic newspaper platforms to build your ROI - Martha Montoya -- - The art that needs to change - Federico Subervi and M. Isabel Valdés -- - Jumping over the digital divide - Carlos Garcia -- - Social metrics that 'matter'- deepening brand connections through social impact - Derene Allen |
| Beschreibung: | 1 Online-Ressource (xxv, 182 pages) |
| ISBN: | 146194371X 9781461943716 9780983043683 098304368X |
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| 245 | 1 | 0 | |a Win! the Hispanic market |b strategies for business growth |c [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others] |
| 264 | 1 | |a Ithaca, N.Y. |b Paramount Market Pub. |c ©2012 | |
| 300 | |a 1 Online-Ressource (xxv, 182 pages) | ||
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| 650 | 7 | |a Latin Americans |2 fast | |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042744733 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:39Z |
| institution | BVB |
| isbn | 146194371X 9781461943716 9780983043683 098304368X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028175603 |
| oclc_num | 859650680 |
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| physical | 1 Online-Ressource (xxv, 182 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Paramount Market Pub. |
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| spelling | Win! the Hispanic market strategies for business growth [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others] Ithaca, N.Y. Paramount Market Pub. ©2012 1 Online-Ressource (xxv, 182 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index When the future meets today - Steve Moya -- - Business growth and sustainability are Hispanic! - M. Isabel Valdés -- - Why Wall Street will look at your Hispanic strategy - Michael Klein and David Wellisch -- - Why Hispanics in the boardroom today? - Carlos Orta -- - Diversity as an engine of innovation - Alison Kenney Paul -- - S-M-A-R-T growth through opportunity right-sizing - Carlos Santiago -- - Challenges for agencies, marketers, and CEOs - Jessica Pantanini -- - Retailing for success- in-culture - Marie Quintana -- - Building Latino customer relationships - Gabriela Alcántara-Diaz -- - The best kept secret - authentic Hispanic supermarkets - Don Longo -- - 21st century segmentation for a multi-dimensional consumer - César M. Melgoza -- - Hispanic audience measurement today - Douglas Darfield -- - Doing Hispanic media the right way - Roberto Orci -- - The Hispanic digital marketing opportunity - Lee Vann -- - Building deep connections with Latinas - Lucia Ballas-Traynor -- - Leveraging Hispanic newspaper platforms to build your ROI - Martha Montoya -- - The art that needs to change - Federico Subervi and M. Isabel Valdés -- - Jumping over the digital divide - Carlos Garcia -- - Social metrics that 'matter'- deepening brand connections through social impact - Derene Allen BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Hispanic American consumers fast Latin Americans fast Marketing research fast Target marketing fast Wirtschaft Hispanic American consumers United States Latin Americans United States Target marketing United States Marketing research United States USA Valdés, M. Isabel Sonstige oth Moya, Steve Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642723 Aggregator Volltext |
| spellingShingle | Win! the Hispanic market strategies for business growth BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Hispanic American consumers fast Latin Americans fast Marketing research fast Target marketing fast Wirtschaft Hispanic American consumers United States Latin Americans United States Target marketing United States Marketing research United States |
| title | Win! the Hispanic market strategies for business growth |
| title_auth | Win! the Hispanic market strategies for business growth |
| title_exact_search | Win! the Hispanic market strategies for business growth |
| title_full | Win! the Hispanic market strategies for business growth [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others] |
| title_fullStr | Win! the Hispanic market strategies for business growth [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others] |
| title_full_unstemmed | Win! the Hispanic market strategies for business growth [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others] |
| title_short | Win! the Hispanic market |
| title_sort | win the hispanic market strategies for business growth |
| title_sub | strategies for business growth |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Hispanic American consumers fast Latin Americans fast Marketing research fast Target marketing fast Wirtschaft Hispanic American consumers United States Latin Americans United States Target marketing United States Marketing research United States |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Hispanic American consumers Latin Americans Marketing research Target marketing Wirtschaft Hispanic American consumers United States Latin Americans United States Target marketing United States Marketing research United States USA |
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