Complete B2B online marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
J. Wiley & Sons
©2012
|
| Schriftenreihe: | Serious skills
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes index Complete B2B Online Marketing; Acknowledgments; About the Authors; Contents; Introduction; Chapter 1: Understanding B2B Online Marketing; Why Online?; B2B Is Different; Developing Your Strategy; How Online Reflects the Funnel: Objectives and Measurement; Chapter 2: Building a B2B Brand Online; Understanding Online and Using Digital Strategies to Build a Brand; Tactical Guide to B2B Branding Online; Go Identify Your Audience; Determining Your Content Strategy; Chapter 3: Search Engine Optimization: Outranking Your Competitors; What Is SEO?; The Wagging Tail of Keywords Squeezing the Juice Out of LinksDesigning for Optimal Results; Chapter 4: Using Paid Online Media in the B2B Marketplace; Search Engine Marketing; B2B Strategies for Paid Search; Display Advertising for B2B; Social Media Advertising; Chapter 5: Search and Social Media for Online PR; Overview of Traditional B2B PR; How Online PR Is Different; Three B2B Online PR Case Studies; Chapter 6: Social Media; Social Media Listening; Exploiting Your Resources; Social Engagement; Chapter 7: Optimizing with Metrics; Aligning Analytics with the Goals of Your Site; The Basics of Analyzing Metrics Key Performance Indicators and Other Meaningful ReportsWash, Rinse, and Repeat to Improve Your Site; Testing for Ongoing Optimization; Should It Stay or Should It Go?; Social Media Metrics; Chapter 8: Conversion Rate Optimization and Usability; Web Usability and CRO: Similarities and Differences; Where to Start: Stages for Usability and CRO; Key B2B Conversions; Getting Started with Usability Practices; Building Blocks for Usability; Chapter 9: Integrating Online with Offline Marketing; Can Events and Online Marketing Ever Join Forces? Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resou |
| Beschreibung: | 1 Online-Ressource (1 volume) |
| ISBN: | 1118225872 1118239180 1280879815 9781118147849 9781118225875 9781118239186 9781280879814 |
Internformat
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| 245 | 1 | 0 | |a Complete B2B online marketing |c Maura Ginty and Lauren Vaccarello with William Leake |
| 246 | 1 | 3 | |a Complete business-to-business online marketing |
| 264 | 1 | |a Hoboken, N.J. |b J. Wiley & Sons |c ©2012 | |
| 300 | |a 1 Online-Ressource (1 volume) | ||
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| 500 | |a Complete B2B Online Marketing; Acknowledgments; About the Authors; Contents; Introduction; Chapter 1: Understanding B2B Online Marketing; Why Online?; B2B Is Different; Developing Your Strategy; How Online Reflects the Funnel: Objectives and Measurement; Chapter 2: Building a B2B Brand Online; Understanding Online and Using Digital Strategies to Build a Brand; Tactical Guide to B2B Branding Online; Go Identify Your Audience; Determining Your Content Strategy; Chapter 3: Search Engine Optimization: Outranking Your Competitors; What Is SEO?; The Wagging Tail of Keywords | ||
| 500 | |a Squeezing the Juice Out of LinksDesigning for Optimal Results; Chapter 4: Using Paid Online Media in the B2B Marketplace; Search Engine Marketing; B2B Strategies for Paid Search; Display Advertising for B2B; Social Media Advertising; Chapter 5: Search and Social Media for Online PR; Overview of Traditional B2B PR; How Online PR Is Different; Three B2B Online PR Case Studies; Chapter 6: Social Media; Social Media Listening; Exploiting Your Resources; Social Engagement; Chapter 7: Optimizing with Metrics; Aligning Analytics with the Goals of Your Site; The Basics of Analyzing Metrics | ||
| 500 | |a Key Performance Indicators and Other Meaningful ReportsWash, Rinse, and Repeat to Improve Your Site; Testing for Ongoing Optimization; Should It Stay or Should It Go?; Social Media Metrics; Chapter 8: Conversion Rate Optimization and Usability; Web Usability and CRO: Similarities and Differences; Where to Start: Stages for Usability and CRO; Key B2B Conversions; Getting Started with Usability Practices; Building Blocks for Usability; Chapter 9: Integrating Online with Offline Marketing; Can Events and Online Marketing Ever Join Forces? | ||
| 500 | |a Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resou | ||
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a Digital media |2 fast | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Industrial marketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Digital media | |
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Datensatz im Suchindex
| _version_ | 1804174957298581504 |
|---|---|
| any_adam_object | |
| author | Ginty, Maura Vaccarello, Lauren Leake, William |
| author_facet | Ginty, Maura Vaccarello, Lauren Leake, William |
| author_role | aut aut aut |
| author_sort | Ginty, Maura |
| author_variant | m g mg l v lv w l wl |
| building | Verbundindex |
| bvnumber | BV042744196 |
| classification_rvk | QP 621 QP 650 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)824144561 (DE-599)BVBBV042744196 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042744196 |
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| indexdate | 2024-07-10T07:08:39Z |
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| spelling | Ginty, Maura Verfasser aut Complete B2B online marketing Maura Ginty and Lauren Vaccarello with William Leake Complete business-to-business online marketing Hoboken, N.J. J. Wiley & Sons ©2012 1 Online-Ressource (1 volume) txt rdacontent c rdamedia cr rdacarrier Serious skills Includes index Complete B2B Online Marketing; Acknowledgments; About the Authors; Contents; Introduction; Chapter 1: Understanding B2B Online Marketing; Why Online?; B2B Is Different; Developing Your Strategy; How Online Reflects the Funnel: Objectives and Measurement; Chapter 2: Building a B2B Brand Online; Understanding Online and Using Digital Strategies to Build a Brand; Tactical Guide to B2B Branding Online; Go Identify Your Audience; Determining Your Content Strategy; Chapter 3: Search Engine Optimization: Outranking Your Competitors; What Is SEO?; The Wagging Tail of Keywords Squeezing the Juice Out of LinksDesigning for Optimal Results; Chapter 4: Using Paid Online Media in the B2B Marketplace; Search Engine Marketing; B2B Strategies for Paid Search; Display Advertising for B2B; Social Media Advertising; Chapter 5: Search and Social Media for Online PR; Overview of Traditional B2B PR; How Online PR Is Different; Three B2B Online PR Case Studies; Chapter 6: Social Media; Social Media Listening; Exploiting Your Resources; Social Engagement; Chapter 7: Optimizing with Metrics; Aligning Analytics with the Goals of Your Site; The Basics of Analyzing Metrics Key Performance Indicators and Other Meaningful ReportsWash, Rinse, and Repeat to Improve Your Site; Testing for Ongoing Optimization; Should It Stay or Should It Go?; Social Media Metrics; Chapter 8: Conversion Rate Optimization and Usability; Web Usability and CRO: Similarities and Differences; Where to Start: Stages for Usability and CRO; Key B2B Conversions; Getting Started with Usability Practices; Building Blocks for Usability; Chapter 9: Integrating Online with Offline Marketing; Can Events and Online Marketing Ever Join Forces? Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resou Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Digital media fast Industrial marketing fast Internet marketing fast Wirtschaft Industrial marketing Internet marketing Digital media Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Vaccarello, Lauren Verfasser aut Leake, William Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 1-118-14784-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=466213 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ginty, Maura Vaccarello, Lauren Leake, William Complete B2B online marketing Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Digital media fast Industrial marketing fast Internet marketing fast Wirtschaft Industrial marketing Internet marketing Digital media Business-to-Business-Marketing (DE-588)4631075-7 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)7706419-7 |
| title | Complete B2B online marketing |
| title_alt | Complete business-to-business online marketing |
| title_auth | Complete B2B online marketing |
| title_exact_search | Complete B2B online marketing |
| title_full | Complete B2B online marketing Maura Ginty and Lauren Vaccarello with William Leake |
| title_fullStr | Complete B2B online marketing Maura Ginty and Lauren Vaccarello with William Leake |
| title_full_unstemmed | Complete B2B online marketing Maura Ginty and Lauren Vaccarello with William Leake |
| title_short | Complete B2B online marketing |
| title_sort | complete b2b online marketing |
| topic | Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Digital media fast Industrial marketing fast Internet marketing fast Wirtschaft Industrial marketing Internet marketing Digital media Business-to-Business-Marketing (DE-588)4631075-7 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Digital media Industrial marketing Internet marketing Wirtschaft Business-to-Business-Marketing Online-Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=466213 |
| work_keys_str_mv | AT gintymaura completeb2bonlinemarketing AT vaccarellolauren completeb2bonlinemarketing AT leakewilliam completeb2bonlinemarketing AT gintymaura completebusinesstobusinessonlinemarketing AT vaccarellolauren completebusinesstobusinessonlinemarketing AT leakewilliam completebusinesstobusinessonlinemarketing |