Big data marketing: engage your customers more effectively and drive value
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2014]
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes bibliographical references and index Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.-Explains how marketers can use data to learn what they need to know -Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) -Provides a five-step approach in the journey to a more data-driven marketing organization -Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 1118734025 111873405X 1299966241 9781118734025 9781118734056 9781299966246 |
Staff View
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| spelling | Arthur, Lisa Verfasser (DE-588)1075865549 aut Big data marketing engage your customers more effectively and drive value Lisa Arthur Hoboken, New Jersey John Wiley & Sons, Inc. [2014] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.-Explains how marketers can use data to learn what they need to know -Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) -Provides a five-step approach in the journey to a more data-driven marketing organization -Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Marketing / Data processing fast Marketing / Management fast Marketing research / Statistical methods fast Datenverarbeitung Wirtschaft Marketing Management Marketing Data processing Marketing research Statistical methods Internet marketing Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-73389-9 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=645073 Aggregator Volltext |
| spellingShingle | Arthur, Lisa Big data marketing engage your customers more effectively and drive value BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Marketing / Data processing fast Marketing / Management fast Marketing research / Statistical methods fast Datenverarbeitung Wirtschaft Marketing Management Marketing Data processing Marketing research Statistical methods Internet marketing |
| title | Big data marketing engage your customers more effectively and drive value |
| title_auth | Big data marketing engage your customers more effectively and drive value |
| title_exact_search | Big data marketing engage your customers more effectively and drive value |
| title_full | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_fullStr | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_full_unstemmed | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_short | Big data marketing |
| title_sort | big data marketing engage your customers more effectively and drive value |
| title_sub | engage your customers more effectively and drive value |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Marketing / Data processing fast Marketing / Management fast Marketing research / Statistical methods fast Datenverarbeitung Wirtschaft Marketing Management Marketing Data processing Marketing research Statistical methods Internet marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing Marketing / Data processing Marketing / Management Marketing research / Statistical methods Datenverarbeitung Wirtschaft Marketing Management Marketing Data processing Marketing research Statistical methods |
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