Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM, American Management Association
2013
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet's killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts |
| Beschreibung: | 1 Online-Ressource (xxxiv, 284 pages) |
| ISBN: | 9780814432525 0814432522 9780814432518 0814432514 |
Internformat
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| 250 | |a Third edition | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet's killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index | ||
| 500 | |a With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Veloso, Maria |
| author_facet | Veloso, Maria |
| author_role | aut |
| author_sort | Veloso, Maria |
| author_variant | m v mv |
| building | Verbundindex |
| bvnumber | BV042744138 |
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| ctrlnum | (OCoLC)828423712 (DE-599)BVBBV042744138 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Electronic eBook |
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| id | DE-604.BV042744138 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 9780814432525 0814432522 9780814432518 0814432514 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028175007 |
| oclc_num | 828423712 |
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| physical | 1 Online-Ressource (xxxiv, 284 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | AMACOM, American Management Association |
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| spelling | Veloso, Maria Verfasser aut Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy Maria Veloso Third edition New York AMACOM, American Management Association 2013 1 Online-Ressource (xxxiv, 284 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet's killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Electronic commerce fast Internet advertising fast Internet marketing fast Web sites / Design fast Wirtschaft Electronic commerce Web sites Design Internet marketing Internet advertising http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=504244 Aggregator Volltext |
| spellingShingle | Veloso, Maria Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Electronic commerce fast Internet advertising fast Internet marketing fast Web sites / Design fast Wirtschaft Electronic commerce Web sites Design Internet marketing Internet advertising |
| title | Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy |
| title_auth | Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy |
| title_exact_search | Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy |
| title_full | Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy Maria Veloso |
| title_fullStr | Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy Maria Veloso |
| title_full_unstemmed | Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy Maria Veloso |
| title_short | Web copy that sells |
| title_sort | web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy |
| title_sub | the revolutionary formula for creating killer copy that grabs their attention and compels them to buy |
| topic | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Electronic commerce fast Internet advertising fast Internet marketing fast Web sites / Design fast Wirtschaft Electronic commerce Web sites Design Internet marketing Internet advertising |
| topic_facet | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Electronic commerce Internet advertising Internet marketing Web sites / Design Wirtschaft Web sites Design |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=504244 |
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