Digital advertising: issues and trends in an online world
Gespeichert in:
Format: | Elektronisch E-Book |
---|---|
Sprache: | English |
Veröffentlicht: |
New York
Novinka
[2014]
|
Schriftenreihe: | Advertising
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9781631177866 1631177869 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV042744108 | ||
003 | DE-604 | ||
005 | 20160108 | ||
007 | cr|uuu---uuuuu | ||
008 | 150806s2014 |||| o||u| ||||||eng d | ||
020 | |a 9781631177866 |c electronic bk. |9 978-1-63117-786-6 | ||
020 | |a 1631177869 |c electronic bk. |9 1-63117-786-9 | ||
035 | |a (OCoLC)876896820 | ||
035 | |a (DE-599)BVBBV042744108 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
082 | 0 | |a 659.14/4 |2 23 | |
245 | 1 | 0 | |a Digital advertising |b issues and trends in an online world |c Jeremiah Lynwood, editor |
264 | 1 | |a New York |b Novinka |c [2014] | |
300 | |a 1 Online-Ressource | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
490 | 0 | |a Advertising | |
500 | |a Includes bibliographical references and index | ||
650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
650 | 7 | |a Advertising in popular culture |2 fast | |
650 | 7 | |a Internet advertising |2 fast | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Internet advertising | |
650 | 4 | |a Advertising in popular culture | |
700 | 1 | |a Lynwood, Jeremiah |e Sonstige |4 oth | |
856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=755884 |x Aggregator |3 Volltext |
912 | |a ZDB-4-EBU |a ZDB-4-NLEBK | ||
940 | 1 | |q FLA_PDA_EBU | |
999 | |a oai:aleph.bib-bvb.de:BVB01-028174977 |
Datensatz im Suchindex
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any_adam_object | |
building | Verbundindex |
bvnumber | BV042744108 |
collection | ZDB-4-EBU ZDB-4-NLEBK |
ctrlnum | (OCoLC)876896820 (DE-599)BVBBV042744108 |
dewey-full | 659.14/4 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.14/4 |
dewey-search | 659.14/4 |
dewey-sort | 3659.14 14 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV042744108 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:08:38Z |
institution | BVB |
isbn | 9781631177866 1631177869 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028174977 |
oclc_num | 876896820 |
open_access_boolean | |
physical | 1 Online-Ressource |
psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | Novinka |
record_format | marc |
series2 | Advertising |
spelling | Digital advertising issues and trends in an online world Jeremiah Lynwood, editor New York Novinka [2014] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Advertising Includes bibliographical references and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising in popular culture fast Internet advertising fast Wirtschaft Internet advertising Advertising in popular culture Lynwood, Jeremiah Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=755884 Aggregator Volltext |
spellingShingle | Digital advertising issues and trends in an online world BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising in popular culture fast Internet advertising fast Wirtschaft Internet advertising Advertising in popular culture |
title | Digital advertising issues and trends in an online world |
title_auth | Digital advertising issues and trends in an online world |
title_exact_search | Digital advertising issues and trends in an online world |
title_full | Digital advertising issues and trends in an online world Jeremiah Lynwood, editor |
title_fullStr | Digital advertising issues and trends in an online world Jeremiah Lynwood, editor |
title_full_unstemmed | Digital advertising issues and trends in an online world Jeremiah Lynwood, editor |
title_short | Digital advertising |
title_sort | digital advertising issues and trends in an online world |
title_sub | issues and trends in an online world |
topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising in popular culture fast Internet advertising fast Wirtschaft Internet advertising Advertising in popular culture |
topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising in popular culture Internet advertising Wirtschaft |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=755884 |
work_keys_str_mv | AT lynwoodjeremiah digitaladvertisingissuesandtrendsinanonlineworld |