Facebook Marketing: an Hour a Day
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
John Wiley & Sons
2012
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Question 11: How to Stay #1? Facebook Marketing; Contents; Introduction; Who Should Read This Book; What Is Covered in This Book; Contacting the Authors, and Companion Websites; Final Note; Chapter 1: Welcome to the; The Humble Beginnings of Social Marketing; The Emergence of Social Networks; The Social Media Revolution Takes Over; Novelty Gone in the Post-Social Era; Chapter 2: Understanding Social Media and Facebook; Social Networks, Social Media, and the Social Graph Defined; Facebook, the Evolving Organism; Facebook Basics; Campaign Ideas; What You Want: Viral Marketing; Other Opportunities in Social Networking Chapter 3: Marketing and Business Success on FacebookRight-Brain vs. Left-Brain Thinking; Overview of Social Marketing Metrics; Defining Your Facebook Presence; Your Social Media "Product"; What You'll Get in Return: The Hard and Soft Benefits of Social Media; Your Facebook To-Do List; Chapter 4: Month 1: Create the Plan and Get Started; Week 1: Lay the Groundwork; Week 2: Draft and Present the Plan; Week 3: Establish a Presence with the Facebook Profile and Friends; Week 4: Use Basic Facebook Features to Promote Yourself; Chapter 5: Month 2: Establish Your Corporate Presence with Pages Week 1: Research Pages, and Set Up Your OwnWeek 2: Determine Your Content Strategy; Week 3: Add and Experiment with Content; Week 4: Promote and Engage; Week 5: Monitor and Modify the Plan; Chapter 6: Month 3: Create Demand with Facebook Advertising; Week 1: Learn the Basics of Facebook Advertising; Week 2: Build the Dashboard and Collect Data; Week 3: Refine Your Campaign Using A/B and Multivariate Testing; Week 4: Analyze and Adjust the Campaign; Chapter 7: Beyond Pages: Groups, Apps, Social Plugins, and Mobile; Groups for Business; Facebook Default Apps; Third-Party Apps; Social Plugins Create Your Own AppFacebook Mobile for Business; Chapter 8: The Analytics of Facebook; Keep Score with Metrics and Monitoring; Measure Your Facebook Marketing with Insights; The Importance of Derivative Statistics; Advanced Statistical Analysis; When the Standard Facebook Experience Isn't Quite Enough: Landing Pages; Chapter 9: Addressing Common Marketing Problems; My Fan Page Won't Grow, and My Fans Can't See My Content; Creating Appropriate Content for International Audiences; Managing Negative Comments and Feedback; Can't Measure, Determine ROI, or Understand Metrics Reach Business Customers on FacebookMigrate Fans from One Page to Another; Low Response Rates for Facebook Advertising; Chapter 10: Unique Facebook Marketing Scenarios; Businesses Appealing to Tourists; Religious Organizations; Government; Nonprofits; Education; Startups; Chapter 11: Facebook in the Future; Question 1: Walled Garden?; Question 2: Privacy?; Question 3: Personal Data?; Question 4: Facebook Pages?; Question 5: Gamification?; Question 6: F-Commerce?; Question 7: Facebook Mobile?; Question 8: Businesses on Facebook?; Question 9: Third-Party Apps?; Question 10: Monetizing? The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing eff |
| Beschreibung: | 1 Online-Ressource (362 pages) |
| ISBN: | 1118225864 1118239121 9781118225868 9781118239124 |
Internformat
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| 500 | |a Question 11: How to Stay #1? | ||
| 500 | |a Facebook Marketing; Contents; Introduction; Who Should Read This Book; What Is Covered in This Book; Contacting the Authors, and Companion Websites; Final Note; Chapter 1: Welcome to the; The Humble Beginnings of Social Marketing; The Emergence of Social Networks; The Social Media Revolution Takes Over; Novelty Gone in the Post-Social Era; Chapter 2: Understanding Social Media and Facebook; Social Networks, Social Media, and the Social Graph Defined; Facebook, the Evolving Organism; Facebook Basics; Campaign Ideas; What You Want: Viral Marketing; Other Opportunities in Social Networking | ||
| 500 | |a Chapter 3: Marketing and Business Success on FacebookRight-Brain vs. Left-Brain Thinking; Overview of Social Marketing Metrics; Defining Your Facebook Presence; Your Social Media "Product"; What You'll Get in Return: The Hard and Soft Benefits of Social Media; Your Facebook To-Do List; Chapter 4: Month 1: Create the Plan and Get Started; Week 1: Lay the Groundwork; Week 2: Draft and Present the Plan; Week 3: Establish a Presence with the Facebook Profile and Friends; Week 4: Use Basic Facebook Features to Promote Yourself; Chapter 5: Month 2: Establish Your Corporate Presence with Pages | ||
| 500 | |a Week 1: Research Pages, and Set Up Your OwnWeek 2: Determine Your Content Strategy; Week 3: Add and Experiment with Content; Week 4: Promote and Engage; Week 5: Monitor and Modify the Plan; Chapter 6: Month 3: Create Demand with Facebook Advertising; Week 1: Learn the Basics of Facebook Advertising; Week 2: Build the Dashboard and Collect Data; Week 3: Refine Your Campaign Using A/B and Multivariate Testing; Week 4: Analyze and Adjust the Campaign; Chapter 7: Beyond Pages: Groups, Apps, Social Plugins, and Mobile; Groups for Business; Facebook Default Apps; Third-Party Apps; Social Plugins | ||
| 500 | |a Create Your Own AppFacebook Mobile for Business; Chapter 8: The Analytics of Facebook; Keep Score with Metrics and Monitoring; Measure Your Facebook Marketing with Insights; The Importance of Derivative Statistics; Advanced Statistical Analysis; When the Standard Facebook Experience Isn't Quite Enough: Landing Pages; Chapter 9: Addressing Common Marketing Problems; My Fan Page Won't Grow, and My Fans Can't See My Content; Creating Appropriate Content for International Audiences; Managing Negative Comments and Feedback; Can't Measure, Determine ROI, or Understand Metrics | ||
| 500 | |a Reach Business Customers on FacebookMigrate Fans from One Page to Another; Low Response Rates for Facebook Advertising; Chapter 10: Unique Facebook Marketing Scenarios; Businesses Appealing to Tourists; Religious Organizations; Government; Nonprofits; Education; Startups; Chapter 11: Facebook in the Future; Question 1: Walled Garden?; Question 2: Privacy?; Question 3: Personal Data?; Question 4: Facebook Pages?; Question 5: Gamification?; Question 6: F-Commerce?; Question 7: Facebook Mobile?; Question 8: Businesses on Facebook?; Question 9: Third-Party Apps?; Question 10: Monetizing? | ||
| 500 | |a The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing eff | ||
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| 650 | 7 | |a Facebook (Electronic resource) |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
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| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
| _version_ | 1804174957236715520 |
|---|---|
| any_adam_object | |
| author | Treadaway, Chris 1974- |
| author_GND | (DE-588)141422750 (DE-588)141422874 |
| author_facet | Treadaway, Chris 1974- |
| author_role | aut |
| author_sort | Treadaway, Chris 1974- |
| author_variant | c t ct |
| building | Verbundindex |
| bvnumber | BV042744062 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)787842585 (DE-599)BVBBV042744062 |
| dewey-full | 658.872 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 658.8/72 |
| dewey-search | 658.872 658.8/72 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 1118225864 1118239121 9781118225868 9781118239124 |
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| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Treadaway, Chris 1974- Verfasser (DE-588)141422750 aut Facebook Marketing an Hour a Day 2nd ed Hoboken John Wiley & Sons 2012 1 Online-Ressource (362 pages) txt rdacontent c rdamedia cr rdacarrier Question 11: How to Stay #1? Facebook Marketing; Contents; Introduction; Who Should Read This Book; What Is Covered in This Book; Contacting the Authors, and Companion Websites; Final Note; Chapter 1: Welcome to the; The Humble Beginnings of Social Marketing; The Emergence of Social Networks; The Social Media Revolution Takes Over; Novelty Gone in the Post-Social Era; Chapter 2: Understanding Social Media and Facebook; Social Networks, Social Media, and the Social Graph Defined; Facebook, the Evolving Organism; Facebook Basics; Campaign Ideas; What You Want: Viral Marketing; Other Opportunities in Social Networking Chapter 3: Marketing and Business Success on FacebookRight-Brain vs. Left-Brain Thinking; Overview of Social Marketing Metrics; Defining Your Facebook Presence; Your Social Media "Product"; What You'll Get in Return: The Hard and Soft Benefits of Social Media; Your Facebook To-Do List; Chapter 4: Month 1: Create the Plan and Get Started; Week 1: Lay the Groundwork; Week 2: Draft and Present the Plan; Week 3: Establish a Presence with the Facebook Profile and Friends; Week 4: Use Basic Facebook Features to Promote Yourself; Chapter 5: Month 2: Establish Your Corporate Presence with Pages Week 1: Research Pages, and Set Up Your OwnWeek 2: Determine Your Content Strategy; Week 3: Add and Experiment with Content; Week 4: Promote and Engage; Week 5: Monitor and Modify the Plan; Chapter 6: Month 3: Create Demand with Facebook Advertising; Week 1: Learn the Basics of Facebook Advertising; Week 2: Build the Dashboard and Collect Data; Week 3: Refine Your Campaign Using A/B and Multivariate Testing; Week 4: Analyze and Adjust the Campaign; Chapter 7: Beyond Pages: Groups, Apps, Social Plugins, and Mobile; Groups for Business; Facebook Default Apps; Third-Party Apps; Social Plugins Create Your Own AppFacebook Mobile for Business; Chapter 8: The Analytics of Facebook; Keep Score with Metrics and Monitoring; Measure Your Facebook Marketing with Insights; The Importance of Derivative Statistics; Advanced Statistical Analysis; When the Standard Facebook Experience Isn't Quite Enough: Landing Pages; Chapter 9: Addressing Common Marketing Problems; My Fan Page Won't Grow, and My Fans Can't See My Content; Creating Appropriate Content for International Audiences; Managing Negative Comments and Feedback; Can't Measure, Determine ROI, or Understand Metrics Reach Business Customers on FacebookMigrate Fans from One Page to Another; Low Response Rates for Facebook Advertising; Chapter 10: Unique Facebook Marketing Scenarios; Businesses Appealing to Tourists; Religious Organizations; Government; Nonprofits; Education; Startups; Chapter 11: Facebook in the Future; Question 1: Walled Garden?; Question 2: Privacy?; Question 3: Personal Data?; Question 4: Facebook Pages?; Question 5: Gamification?; Question 6: F-Commerce?; Question 7: Facebook Mobile?; Question 8: Businesses on Facebook?; Question 9: Third-Party Apps?; Question 10: Monetizing? The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing eff Facebook (Electronic resource) Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Facebook (Electronic resource) fast Internet marketing fast Social networks / Computer network resources fast Wirtschaft Internet marketing Social networks Computer network resources Marketinginstrument (DE-588)4214539-9 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Facebook (DE-588)7679337-0 gnd rswk-swf Facebook (DE-588)7679337-0 s Marketinginstrument (DE-588)4214539-9 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Smith, Mari 1966- Sonstige (DE-588)141422874 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=449952 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Treadaway, Chris 1974- Facebook Marketing an Hour a Day Facebook (Electronic resource) Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Facebook (Electronic resource) fast Internet marketing fast Social networks / Computer network resources fast Wirtschaft Internet marketing Social networks Computer network resources Marketinginstrument (DE-588)4214539-9 gnd Online-Marketing (DE-588)7706419-7 gnd Facebook (DE-588)7679337-0 gnd |
| subject_GND | (DE-588)4214539-9 (DE-588)7706419-7 (DE-588)7679337-0 |
| title | Facebook Marketing an Hour a Day |
| title_auth | Facebook Marketing an Hour a Day |
| title_exact_search | Facebook Marketing an Hour a Day |
| title_full | Facebook Marketing an Hour a Day |
| title_fullStr | Facebook Marketing an Hour a Day |
| title_full_unstemmed | Facebook Marketing an Hour a Day |
| title_short | Facebook Marketing |
| title_sort | facebook marketing an hour a day |
| title_sub | an Hour a Day |
| topic | Facebook (Electronic resource) Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Facebook (Electronic resource) fast Internet marketing fast Social networks / Computer network resources fast Wirtschaft Internet marketing Social networks Computer network resources Marketinginstrument (DE-588)4214539-9 gnd Online-Marketing (DE-588)7706419-7 gnd Facebook (DE-588)7679337-0 gnd |
| topic_facet | Facebook (Electronic resource) Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Internet marketing Social networks / Computer network resources Wirtschaft Social networks Computer network resources Marketinginstrument Online-Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=449952 |
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