Strategic marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Schriftenreihe: | Routledge library editions / Marketing
Volume 3 |
| Schlagworte: | |
| Online-Zugang: | BSB01 TUM01 |
| Beschreibung: | Includes index Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (273 Seiten) |
| ISBN: | 9781317646990 1317646991 9781317647003 1317647009 1317646983 9781317646983 9781315762043 1315762048 9780415834469 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV042744057 | ||
| 003 | DE-604 | ||
| 005 | 20170222 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150806s2015 |||| o||u| ||||||eng d | ||
| 015 | |a GBB4A4754 |2 dnb | ||
| 020 | |a 9781317646990 |c Online |9 978-1-317-64699-0 | ||
| 020 | |a 1317646991 |9 1-317-64699-1 | ||
| 020 | |a 9781317647003 |9 978-1-317-64700-3 | ||
| 020 | |a 1317647009 |9 1-317-64700-9 | ||
| 020 | |a 1317646983 |9 1-317-64698-3 | ||
| 020 | |a 9781317646983 |9 978-1-317-64698-3 | ||
| 020 | |a 9781315762043 |c Online (PDF) |9 978-1-315-76204-3 | ||
| 020 | |a 1315762048 |c Online (PDF) |9 1-315-76204-8 | ||
| 020 | |a 9780415834469 |c set |9 978-0-415-83446-9 | ||
| 035 | |a (ZDB-38-EBR)ebr11000331 | ||
| 035 | |a (ZDB-4-NLEBK)ocn892565329 | ||
| 035 | |a (OCoLC)892565329 | ||
| 035 | |a (DE-599)BVBBV042744057 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-12 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Foxall, Gordon R. |d 1949- |e Verfasser |0 (DE-588)139326499 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |c Gordon R. Foxall |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2015 | |
| 300 | |a 1 Online-Ressource (273 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge library editions / Marketing |v Volume 3 | |
| 500 | |a Includes index | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Part 1. Marketing in its corporate context, Part 2. Marketing mix management, Part 3. Integrated marketing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Alkoholisches Getränk |0 (DE-588)4128384-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Geschichte |0 (DE-588)4020517-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Exportmarketing |0 (DE-588)4153393-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technischer Fortschritt |0 (DE-588)4059252-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerb |0 (DE-588)4065835-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tourismus |0 (DE-588)4018406-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lebensmittelmarkt |0 (DE-588)4139346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Außenhandelsbetriebslehre |0 (DE-588)4257143-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Pharmazeutische Industrie |0 (DE-588)4045696-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lebensmittel |0 (DE-588)4034870-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lebensmittelindustrie |0 (DE-588)4034889-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Betrieb |0 (DE-588)4006138-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 651 | 7 | |a Karibik |0 (DE-588)4073241-1 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Lebensmittel |0 (DE-588)4034870-2 |D s |
| 689 | 0 | 1 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 3 | |a Geschichte |0 (DE-588)4020517-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 1 | 1 | |a Wettbewerb |0 (DE-588)4065835-1 |D s |
| 689 | 1 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 3 | |a Pharmazeutische Industrie |0 (DE-588)4045696-1 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Alkoholisches Getränk |0 (DE-588)4128384-3 |D s |
| 689 | 2 | 1 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 2 | 2 | |a Geschichte |0 (DE-588)4020517-4 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Lebensmittelindustrie |0 (DE-588)4034889-1 |D s |
| 689 | 3 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 3 | 2 | |a Geschichte |0 (DE-588)4020517-4 |D s |
| 689 | 3 | |5 DE-604 | |
| 689 | 4 | 0 | |a Außenhandelsbetriebslehre |0 (DE-588)4257143-1 |D s |
| 689 | 4 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 4 | 2 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 4 | |5 DE-604 | |
| 689 | 5 | 0 | |a Exportmarketing |0 (DE-588)4153393-8 |D s |
| 689 | 5 | 1 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 5 | 2 | |a Außenhandelsbetriebslehre |0 (DE-588)4257143-1 |D s |
| 689 | 5 | |5 DE-604 | |
| 689 | 6 | 0 | |a Lebensmittelmarkt |0 (DE-588)4139346-6 |D s |
| 689 | 6 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 6 | |5 DE-604 | |
| 689 | 7 | 0 | |a Karibik |0 (DE-588)4073241-1 |D g |
| 689 | 7 | 1 | |a Tourismus |0 (DE-588)4018406-7 |D s |
| 689 | 7 | |5 DE-604 | |
| 689 | 8 | 0 | |a Betrieb |0 (DE-588)4006138-3 |D s |
| 689 | 8 | 1 | |a Technischer Fortschritt |0 (DE-588)4059252-2 |D s |
| 689 | 8 | |5 DE-604 | |
| 689 | 9 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 9 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 9 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-138-79241-8 |
| 810 | 2 | |a Marketing |t Routledge library editions |v Volume 3 |w (DE-604)BV042597762 |9 3 | |
| 912 | |a ZDB-38-EBR |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028174926 | ||
| 966 | e | |u http://site.ebrary.com/lib/bsb/Doc?id=11000331 |l BSB01 |p ZDB-38-EBR |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=846877 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804174957231472640 |
|---|---|
| any_adam_object | |
| author | Foxall, Gordon R. 1949- |
| author_GND | (DE-588)139326499 |
| author_facet | Foxall, Gordon R. 1949- |
| author_role | aut |
| author_sort | Foxall, Gordon R. 1949- |
| author_variant | g r f gr grf |
| building | Verbundindex |
| bvnumber | BV042744057 |
| classification_rvk | QP 600 |
| collection | ZDB-38-EBR ZDB-4-NLEBK |
| contents | Part 1. Marketing in its corporate context, Part 2. Marketing mix management, Part 3. Integrated marketing |
| ctrlnum | (ZDB-38-EBR)ebr11000331 (ZDB-4-NLEBK)ocn892565329 (OCoLC)892565329 (DE-599)BVBBV042744057 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05477nmm a2201285zcb4500</leader><controlfield tag="001">BV042744057</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170222 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150806s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB4A4754</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317646990</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-317-64699-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1317646991</subfield><subfield code="9">1-317-64699-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317647003</subfield><subfield code="9">978-1-317-64700-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1317647009</subfield><subfield code="9">1-317-64700-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1317646983</subfield><subfield code="9">1-317-64698-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781317646983</subfield><subfield code="9">978-1-317-64698-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315762043</subfield><subfield code="c">Online (PDF)</subfield><subfield code="9">978-1-315-76204-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1315762048</subfield><subfield code="c">Online (PDF)</subfield><subfield code="9">1-315-76204-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415834469</subfield><subfield code="c">set</subfield><subfield code="9">978-0-415-83446-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr11000331</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)ocn892565329</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)892565329</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042744057</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Foxall, Gordon R.</subfield><subfield code="d">1949-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)139326499</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic marketing management</subfield><subfield code="c">Gordon R. Foxall</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge, Taylor & Francis Group</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (273 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge library editions / Marketing</subfield><subfield code="v">Volume 3</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Part 1. Marketing in its corporate context, Part 2. Marketing mix management, Part 3. Integrated marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Alkoholisches Getränk</subfield><subfield code="0">(DE-588)4128384-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Geschichte</subfield><subfield code="0">(DE-588)4020517-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Exportmarketing</subfield><subfield code="0">(DE-588)4153393-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Technischer Fortschritt</subfield><subfield code="0">(DE-588)4059252-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerb</subfield><subfield code="0">(DE-588)4065835-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lebensmittelmarkt</subfield><subfield code="0">(DE-588)4139346-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Außenhandelsbetriebslehre</subfield><subfield code="0">(DE-588)4257143-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Pharmazeutische Industrie</subfield><subfield code="0">(DE-588)4045696-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lebensmittel</subfield><subfield code="0">(DE-588)4034870-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lebensmittelindustrie</subfield><subfield code="0">(DE-588)4034889-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Betrieb</subfield><subfield code="0">(DE-588)4006138-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Karibik</subfield><subfield code="0">(DE-588)4073241-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Lebensmittel</subfield><subfield code="0">(DE-588)4034870-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Geschichte</subfield><subfield code="0">(DE-588)4020517-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Wettbewerb</subfield><subfield code="0">(DE-588)4065835-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Pharmazeutische Industrie</subfield><subfield code="0">(DE-588)4045696-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Alkoholisches Getränk</subfield><subfield code="0">(DE-588)4128384-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Geschichte</subfield><subfield code="0">(DE-588)4020517-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Lebensmittelindustrie</subfield><subfield code="0">(DE-588)4034889-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="2"><subfield code="a">Geschichte</subfield><subfield code="0">(DE-588)4020517-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Außenhandelsbetriebslehre</subfield><subfield code="0">(DE-588)4257143-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2="2"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Exportmarketing</subfield><subfield code="0">(DE-588)4153393-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2="1"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2="2"><subfield code="a">Außenhandelsbetriebslehre</subfield><subfield code="0">(DE-588)4257143-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="6" ind2="0"><subfield code="a">Lebensmittelmarkt</subfield><subfield code="0">(DE-588)4139346-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="6" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="6" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="7" ind2="0"><subfield code="a">Karibik</subfield><subfield code="0">(DE-588)4073241-1</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="7" ind2="1"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="7" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="8" ind2="0"><subfield code="a">Betrieb</subfield><subfield code="0">(DE-588)4006138-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="8" ind2="1"><subfield code="a">Technischer Fortschritt</subfield><subfield code="0">(DE-588)4059252-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="8" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="9" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="9" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="9" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-138-79241-8</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">Marketing</subfield><subfield code="t">Routledge library editions</subfield><subfield code="v">Volume 3</subfield><subfield code="w">(DE-604)BV042597762</subfield><subfield code="9">3</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028174926</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/bsb/Doc?id=11000331</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=846877</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | USA (DE-588)4078704-7 gnd Karibik (DE-588)4073241-1 gnd |
| geographic_facet | USA Karibik |
| id | DE-604.BV042744057 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 9781317646990 1317646991 9781317647003 1317647009 1317646983 9781317646983 9781315762043 1315762048 9780415834469 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028174926 |
| oclc_num | 892565329 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-12 |
| owner_facet | DE-91 DE-BY-TUM DE-12 |
| physical | 1 Online-Ressource (273 Seiten) |
| psigel | ZDB-38-EBR ZDB-4-NLEBK ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge library editions / Marketing |
| spelling | Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut Strategic marketing management Gordon R. Foxall London Routledge, Taylor & Francis Group 2015 1 Online-Ressource (273 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge library editions / Marketing Volume 3 Includes index Includes bibliographical references and index Part 1. Marketing in its corporate context, Part 2. Marketing mix management, Part 3. Integrated marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Management Alkoholisches Getränk (DE-588)4128384-3 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Lebensmittelmarkt (DE-588)4139346-6 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Außenhandelsbetriebslehre (DE-588)4257143-1 gnd rswk-swf Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Betrieb (DE-588)4006138-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Karibik (DE-588)4073241-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Lebensmittel (DE-588)4034870-2 s Marke (DE-588)4074577-6 s Marketing (DE-588)4037589-4 s Geschichte (DE-588)4020517-4 s DE-604 USA (DE-588)4078704-7 g Wettbewerb (DE-588)4065835-1 s Pharmazeutische Industrie (DE-588)4045696-1 s Alkoholisches Getränk (DE-588)4128384-3 s Lebensmittelindustrie (DE-588)4034889-1 s Außenhandelsbetriebslehre (DE-588)4257143-1 s Preispolitik (DE-588)4047118-4 s Exportmarketing (DE-588)4153393-8 s Lebensmittelmarkt (DE-588)4139346-6 s Markenpolitik (DE-588)4144679-3 s Karibik (DE-588)4073241-1 g Tourismus (DE-588)4018406-7 s Betrieb (DE-588)4006138-3 s Technischer Fortschritt (DE-588)4059252-2 s Strategisches Management (DE-588)4124261-0 s Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-79241-8 Marketing Routledge library editions Volume 3 (DE-604)BV042597762 3 |
| spellingShingle | Foxall, Gordon R. 1949- Strategic marketing management Part 1. Marketing in its corporate context, Part 2. Marketing mix management, Part 3. Integrated marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Management Alkoholisches Getränk (DE-588)4128384-3 gnd Geschichte (DE-588)4020517-4 gnd Exportmarketing (DE-588)4153393-8 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Wettbewerb (DE-588)4065835-1 gnd Strategisches Management (DE-588)4124261-0 gnd Tourismus (DE-588)4018406-7 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Preispolitik (DE-588)4047118-4 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Lebensmittel (DE-588)4034870-2 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Betrieb (DE-588)4006138-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4128384-3 (DE-588)4020517-4 (DE-588)4153393-8 (DE-588)4059252-2 (DE-588)4065835-1 (DE-588)4124261-0 (DE-588)4018406-7 (DE-588)4139346-6 (DE-588)4047118-4 (DE-588)4257143-1 (DE-588)4045696-1 (DE-588)4034870-2 (DE-588)4034889-1 (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4006138-3 (DE-588)4037589-4 (DE-588)4078704-7 (DE-588)4073241-1 (DE-588)4143413-4 |
| title | Strategic marketing management |
| title_auth | Strategic marketing management |
| title_exact_search | Strategic marketing management |
| title_full | Strategic marketing management Gordon R. Foxall |
| title_fullStr | Strategic marketing management Gordon R. Foxall |
| title_full_unstemmed | Strategic marketing management Gordon R. Foxall |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Management Alkoholisches Getränk (DE-588)4128384-3 gnd Geschichte (DE-588)4020517-4 gnd Exportmarketing (DE-588)4153393-8 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Wettbewerb (DE-588)4065835-1 gnd Strategisches Management (DE-588)4124261-0 gnd Tourismus (DE-588)4018406-7 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Preispolitik (DE-588)4047118-4 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Lebensmittel (DE-588)4034870-2 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Betrieb (DE-588)4006138-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing Management Alkoholisches Getränk Geschichte Exportmarketing Technischer Fortschritt Wettbewerb Strategisches Management Tourismus Lebensmittelmarkt Preispolitik Außenhandelsbetriebslehre Pharmazeutische Industrie Lebensmittel Lebensmittelindustrie Marke Markenpolitik Betrieb Marketing USA Karibik Aufsatzsammlung |
| volume_link | (DE-604)BV042597762 |
| work_keys_str_mv | AT foxallgordonr strategicmarketingmanagement |