The art of social selling: finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
American Management Association
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Companies that aren't selling socially ... are selling themselves short Includes bibliographical references and index Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan |
| Beschreibung: | 1 Online-Ressource (xvi, 267 pages) |
| ISBN: | 9780814433331 0814433332 1306191904 9781306191906 0814433324 9780814433324 |
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| 245 | 1 | 0 | |a The art of social selling |b finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks |c Shannon Belew |
| 264 | 1 | |a New York, NY |b American Management Association |c [2014] | |
| 300 | |a 1 Online-Ressource (xvi, 267 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Companies that aren't selling socially ... are selling themselves short | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots | ||
| 500 | |a Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping | ||
| 500 | |a The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers | ||
| 500 | |a Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule | ||
| 500 | |a Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources | ||
| 500 | |a Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan | ||
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing / Social aspects |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Selling | |
| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1804174957121372160 |
|---|---|
| any_adam_object | |
| author | Belew, Shannon |
| author_facet | Belew, Shannon |
| author_role | aut |
| author_sort | Belew, Shannon |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | BV042743906 |
| collection | ZDB-4-EBU ZDB-4-NLEBK |
| ctrlnum | (OCoLC)865330176 (DE-599)BVBBV042743906 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042743906 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 9780814433331 0814433332 1306191904 9781306191906 0814433324 9780814433324 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028174774 |
| oclc_num | 865330176 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xvi, 267 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | American Management Association |
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| spelling | Belew, Shannon Verfasser aut The art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks Shannon Belew New York, NY American Management Association [2014] 1 Online-Ressource (xvi, 267 pages) txt rdacontent c rdamedia cr rdacarrier Companies that aren't selling socially ... are selling themselves short Includes bibliographical references and index Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan Internet marketing fast Marketing / Social aspects fast Online social networks fast Selling fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Gesellschaft Wirtschaft Internet marketing Marketing Social aspects Online social networks Selling Social media http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=640442 Aggregator Volltext |
| spellingShingle | Belew, Shannon The art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks Internet marketing fast Marketing / Social aspects fast Online social networks fast Selling fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Gesellschaft Wirtschaft Internet marketing Marketing Social aspects Online social networks Selling Social media |
| title | The art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks |
| title_auth | The art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks |
| title_exact_search | The art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks |
| title_full | The art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks Shannon Belew |
| title_fullStr | The art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks Shannon Belew |
| title_full_unstemmed | The art of social selling finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks Shannon Belew |
| title_short | The art of social selling |
| title_sort | the art of social selling finding and engaging customers on twitter facebook linkedin and other social networks |
| title_sub | finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks |
| topic | Internet marketing fast Marketing / Social aspects fast Online social networks fast Selling fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Gesellschaft Wirtschaft Internet marketing Marketing Social aspects Online social networks Selling Social media |
| topic_facet | Internet marketing Marketing / Social aspects Online social networks Selling BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Gesellschaft Wirtschaft Marketing Social aspects Social media |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=640442 |
| work_keys_str_mv | AT belewshannon theartofsocialsellingfindingandengagingcustomersontwitterfacebooklinkedinandothersocialnetworks |