Startup CEO: a field guide to scaling up your business
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Blumberg, Matt (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken Wiley 2013
Schriftenreihe:Startup revolution series
Schlagworte:
Online-Zugang:TUM01
Volltext
Beschreibung:Chapter 15: Managing Remote Offices and Employees
Includes bibliographical references and index
Startup CEO: A Field Guide to Scaling Up Your Business; Copyright; Contents; Foreword; Acknowledgments; About the Author; Introduction; Part 1: Storytelling; Chapter 1: Dream the Possible Dream; Entrepreneurship and Creativity; "A Faster Horse"; Vetting Ideas; Chapter 2: Defining and Testing the Story; Start Out by Admitting You're Wrong; A Lean Business Plan Template; Problem; Solution; Key Metrics; Unique Value Proposition and Unfair Advantage; Channels; Customer Segments; Cost Structure and Revenue Streams; Chapter 3: Telling the Story to Your Investors
The Business Plan is Dead-Long Live the Business PlanThe Investor Presentation; The Elevator Pitch; The Size of the Opportunity; Your Competitive Advantage; Current Status and Road Map from Today; The Strength of Your Team; Summary Financials; Investor Presentations for Larger Startups; Chapter 4: Telling the Story to Your Team; Defining Your Mission, Vision, and Values; The Top-Down Approach; The Bottom-Up Approach; The Hybrid Approach; Design a Lofty Mission Statement; Chapter 5: Revising the Story; Workshopping; Knowing When it's Time to Make a Change
Corporate Pivots: Telling the Story DifferentlyConsolidating; Diversifying; Focusing; Business Pivots: Telling a Different Story; Chapter 6: Bringing the Story to Life; Building Your Company Purposefully; The Critical Elements of Company Building; Articulating Purpose: The Moral of the Story; You Can Be a Force for Helping Others-Even if Indirectly; Part 2: Building the Company's Human Capital; Chapter 7: Fielding a Great Team; From Protozoa to Pancreas; The Best and the Brightest; What About HR?; What About Sales and Marketing?; Scaling Your Team Over Time
Chapter 8: The CEO as Functional SupervisorRules for General Managers; Chapter 9: Crafting Your Company's Culture; Introducing Fig Wasp 879; Six Legs and a Pair of Wings; Let People Be People; Build an Environment of Trust; Chapter 10: The Hiring Challenge; Unique Challenges for Startups; Recruiting Outstanding Talent; Staying "In-Market"; Recruitment Tools; The Interview: Filtering Potential Candidates; Two Ears, One Mouth; Whom Should You Interview?; Onboarding: The First 90 Days; Chapter 11: Every Day in Every Way, We Get a Little Better; The Feedback Matrix; 1:1 Check-ins
"Hallway" FeedbackPerformance Reviews; The 360; Soliciting Feedback on Your Own Performance; Crafting and Meeting Development Plans; Chapter 12: Compensation; General Guidelines for Determining Compensation; The Three Elements of Startup Compensation; Base Pay; Incentive Pay; Equity; Chapter 13: Promoting; Recruiting from Within; Applying the "Peter Principle" to Management; Scaling Horizontally; Promoting Responsibilities Rather Than Swapping Titles; Chapter 14: Rewarding: "It's the Little Things" That Matter; It Never Goes Without Saying; Building a Culture of Appreciation
A definitive book for any CEO-first time or otherwise-of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't-and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce-because ""you're only a first time CEO once."" Now, more than a decade later, he's written Startup CEO. As the fif
Beschreibung:1 Online-Ressource (402 pages)
ISBN:1118548361
1118683153
1118683277
9781118548363
9781118683156
9781118683279

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen