Converge: transforming business at the intersection of marketing and technology
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2013]
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes index The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 1118632095 1118632222 1118632249 9781118632093 9781118632222 9781118632246 |
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| 500 | |a The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts | ||
| 500 | |a The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S | ||
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Datensatz im Suchindex
| _version_ | 1804174957116129280 |
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| any_adam_object | |
| author | Lord, Bob |
| author_GND | (DE-588)1035784858 |
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| bvnumber | BV042743871 |
| classification_rvk | QP 650 |
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| dewey-full | 658.4/062 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/062 |
| dewey-search | 658.4/062 |
| dewey-sort | 3658.4 262 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042743871 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 1118632095 1118632222 1118632249 9781118632093 9781118632222 9781118632246 |
| language | English |
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| spelling | Lord, Bob Verfasser aut Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez Hoboken, New Jersey Wiley [2013] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes index The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, S BUSINESS & ECONOMICS / Structural Adjustment bisacsh Business fast Marketing fast Technological innovations fast Business Marketing Technological innovations Wirtschaft Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Informationstechnik (DE-588)4026926-7 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 Strategie (DE-588)4057952-9 s 2\p DE-604 Velez, Ray 1969- Sonstige (DE-588)1035784858 oth Erscheint auch als Druck-Ausgabe, Hardcover 1-118-57552-0 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-57552-9 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=568795 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lord, Bob Converge transforming business at the intersection of marketing and technology BUSINESS & ECONOMICS / Structural Adjustment bisacsh Business fast Marketing fast Technological innovations fast Business Marketing Technological innovations Wirtschaft Innovationsmanagement (DE-588)4161817-8 gnd Kundenmanagement (DE-588)4236865-0 gnd Strategie (DE-588)4057952-9 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4236865-0 (DE-588)4057952-9 (DE-588)4026926-7 (DE-588)4061963-1 (DE-588)4037589-4 |
| title | Converge transforming business at the intersection of marketing and technology |
| title_auth | Converge transforming business at the intersection of marketing and technology |
| title_exact_search | Converge transforming business at the intersection of marketing and technology |
| title_full | Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez |
| title_fullStr | Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez |
| title_full_unstemmed | Converge transforming business at the intersection of marketing and technology Bob Lord ; Ray Velez |
| title_short | Converge |
| title_sort | converge transforming business at the intersection of marketing and technology |
| title_sub | transforming business at the intersection of marketing and technology |
| topic | BUSINESS & ECONOMICS / Structural Adjustment bisacsh Business fast Marketing fast Technological innovations fast Business Marketing Technological innovations Wirtschaft Innovationsmanagement (DE-588)4161817-8 gnd Kundenmanagement (DE-588)4236865-0 gnd Strategie (DE-588)4057952-9 gnd Informationstechnik (DE-588)4026926-7 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Structural Adjustment Business Marketing Technological innovations Wirtschaft Innovationsmanagement Kundenmanagement Strategie Informationstechnik Unternehmen |
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