Fundraising management: analysis, planning and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Taylor and Francis
2014
|
| Ausgabe: | 3rd ed. |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | 11 community fundraising Cover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of exhibits; 1 THE HISTORY AND DEVELOPMENT OF FUNDRAISING PRACTICE; Introduction; Early philanthropy and charity; Fundraising and the religious tradition; The development of fundraising in England; The development of fundraising in the USA; The roots of raising money by mail; The roots of modern fundraising and giving; Widening the giving constituency; Conclusion; References; 2 FUNDRAISING PLANNING: THE FUNDRAISING AUDIT; Introduction; A planning framework; The fundraising audit Analytical toolsConducting an audit in a small charity; The SWOT analysis; Summary; Discussion questions; References; 3 MARKETING RESEARCH FOR FUNDRAISING; Introduction; Definition; Stating the research problem and research objectives; Secondary versus primary data; Qualitative research; Quantitative research techniques; Taking a sample; Questionnaire design; Data analysis; Using external research agencies; Summary; Discussion questions; References; 4 UNDERSTANDING GIVING; Introduction; Who gives?; Why do people give?; The impact of charity appeals; Selection criteria; Feedback; Inhibitors Modelling giving behaviourWhy do individuals stop giving?; Summary; Discussion questions; References; 5 STRATEGIC PLANNING: THE FUNDRAISING PLAN; Introduction; Setting fundraising objectives; Key strategies; Overall direction; Market segmentation: segmenting individual donor markets; Segmenting business markets; Evaluating the suitability of segments; Positioning strategy; Case for support; Strategic wear-out; Tactical plans; Budget; Scheduling; Monitoring and control; Selection of an appropriate planning framework; Summary; Discussion questions; References; 6 FUNDRAISING REPORTING. IntroductionInternal reporting; Implications for fundraising managers; External reporting; Summary; Discussion questions; References; 7 DONOR RECRUITMENT; Introduction; Recruitment planning; Setting recruitment objectives; Segmentation; Profiling; Targeting; Media selection and planning; Data processing and de-duplication; Integrated campaigns; The nature of the fundraising message; Fulfilment; Budgeting control and evaluation; Supplier relationships; Summary; Discussion questions; References; 8 DONOR DEVELOPMENT; Introduction; Donor development planning; Measuring donor value Segmenting for growthKeeping donors loyal; Summary; Discussion questions; References; 9 MAJOR GIFT FUNDRAISING; Introduction; Characteristics of major givers; Motives of major givers; Major donor recruitment; Major donor retention and development; Tools and techniques; Donor recognition; Events; UK experience; Summary; Discussion questions; References; 10 LEGACIES AND IN MEMORIAM GIVING; Introduction; Will making in the UK; Motives for legacy giving; Legacy fundraising; Legacy metrics; Legacy decision making; In memoriam and tribute fundraising; Summary; Discussion questions; References Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behavio |
| Beschreibung: | 1 Online-Ressource (456 pages) |
| ISBN: | 1134619928 9781134619924 |
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| 500 | |a 11 community fundraising | ||
| 500 | |a Cover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of exhibits; 1 THE HISTORY AND DEVELOPMENT OF FUNDRAISING PRACTICE; Introduction; Early philanthropy and charity; Fundraising and the religious tradition; The development of fundraising in England; The development of fundraising in the USA; The roots of raising money by mail; The roots of modern fundraising and giving; Widening the giving constituency; Conclusion; References; 2 FUNDRAISING PLANNING: THE FUNDRAISING AUDIT; Introduction; A planning framework; The fundraising audit | ||
| 500 | |a Analytical toolsConducting an audit in a small charity; The SWOT analysis; Summary; Discussion questions; References; 3 MARKETING RESEARCH FOR FUNDRAISING; Introduction; Definition; Stating the research problem and research objectives; Secondary versus primary data; Qualitative research; Quantitative research techniques; Taking a sample; Questionnaire design; Data analysis; Using external research agencies; Summary; Discussion questions; References; 4 UNDERSTANDING GIVING; Introduction; Who gives?; Why do people give?; The impact of charity appeals; Selection criteria; Feedback; Inhibitors | ||
| 500 | |a Modelling giving behaviourWhy do individuals stop giving?; Summary; Discussion questions; References; 5 STRATEGIC PLANNING: THE FUNDRAISING PLAN; Introduction; Setting fundraising objectives; Key strategies; Overall direction; Market segmentation: segmenting individual donor markets; Segmenting business markets; Evaluating the suitability of segments; Positioning strategy; Case for support; Strategic wear-out; Tactical plans; Budget; Scheduling; Monitoring and control; Selection of an appropriate planning framework; Summary; Discussion questions; References; 6 FUNDRAISING REPORTING. | ||
| 500 | |a IntroductionInternal reporting; Implications for fundraising managers; External reporting; Summary; Discussion questions; References; 7 DONOR RECRUITMENT; Introduction; Recruitment planning; Setting recruitment objectives; Segmentation; Profiling; Targeting; Media selection and planning; Data processing and de-duplication; Integrated campaigns; The nature of the fundraising message; Fulfilment; Budgeting control and evaluation; Supplier relationships; Summary; Discussion questions; References; 8 DONOR DEVELOPMENT; Introduction; Donor development planning; Measuring donor value | ||
| 500 | |a Segmenting for growthKeeping donors loyal; Summary; Discussion questions; References; 9 MAJOR GIFT FUNDRAISING; Introduction; Characteristics of major givers; Motives of major givers; Major donor recruitment; Major donor retention and development; Tools and techniques; Donor recognition; Events; UK experience; Summary; Discussion questions; References; 10 LEGACIES AND IN MEMORIAM GIVING; Introduction; Will making in the UK; Motives for legacy giving; Legacy fundraising; Legacy metrics; Legacy decision making; In memoriam and tribute fundraising; Summary; Discussion questions; References | ||
| 500 | |a Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behavio | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
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Datensatz im Suchindex
| _version_ | 1804174956929482752 |
|---|---|
| any_adam_object | |
| author | Sargeant, Adrian |
| author_facet | Sargeant, Adrian |
| author_role | aut |
| author_sort | Sargeant, Adrian |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV042743582 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)885123007 (DE-599)BVBBV042743582 |
| dewey-full | 658.15224 658.15/224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15224 658.15/224 |
| dewey-search | 658.15224 658.15/224 |
| dewey-sort | 3658.15224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed. |
| format | Electronic eBook |
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| id | DE-604.BV042743582 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 1134619928 9781134619924 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028174452 |
| oclc_num | 885123007 |
| open_access_boolean | |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (456 pages) |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Taylor and Francis |
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| spelling | Sargeant, Adrian Verfasser aut Fundraising management analysis, planning and practice 3rd ed. Hoboken Taylor and Francis 2014 1 Online-Ressource (456 pages) txt rdacontent c rdamedia cr rdacarrier 11 community fundraising Cover; Title Page; Copyright Page; Table of Contents; List of plates; List of figures; List of tables; List of exhibits; 1 THE HISTORY AND DEVELOPMENT OF FUNDRAISING PRACTICE; Introduction; Early philanthropy and charity; Fundraising and the religious tradition; The development of fundraising in England; The development of fundraising in the USA; The roots of raising money by mail; The roots of modern fundraising and giving; Widening the giving constituency; Conclusion; References; 2 FUNDRAISING PLANNING: THE FUNDRAISING AUDIT; Introduction; A planning framework; The fundraising audit Analytical toolsConducting an audit in a small charity; The SWOT analysis; Summary; Discussion questions; References; 3 MARKETING RESEARCH FOR FUNDRAISING; Introduction; Definition; Stating the research problem and research objectives; Secondary versus primary data; Qualitative research; Quantitative research techniques; Taking a sample; Questionnaire design; Data analysis; Using external research agencies; Summary; Discussion questions; References; 4 UNDERSTANDING GIVING; Introduction; Who gives?; Why do people give?; The impact of charity appeals; Selection criteria; Feedback; Inhibitors Modelling giving behaviourWhy do individuals stop giving?; Summary; Discussion questions; References; 5 STRATEGIC PLANNING: THE FUNDRAISING PLAN; Introduction; Setting fundraising objectives; Key strategies; Overall direction; Market segmentation: segmenting individual donor markets; Segmenting business markets; Evaluating the suitability of segments; Positioning strategy; Case for support; Strategic wear-out; Tactical plans; Budget; Scheduling; Monitoring and control; Selection of an appropriate planning framework; Summary; Discussion questions; References; 6 FUNDRAISING REPORTING. IntroductionInternal reporting; Implications for fundraising managers; External reporting; Summary; Discussion questions; References; 7 DONOR RECRUITMENT; Introduction; Recruitment planning; Setting recruitment objectives; Segmentation; Profiling; Targeting; Media selection and planning; Data processing and de-duplication; Integrated campaigns; The nature of the fundraising message; Fulfilment; Budgeting control and evaluation; Supplier relationships; Summary; Discussion questions; References; 8 DONOR DEVELOPMENT; Introduction; Donor development planning; Measuring donor value Segmenting for growthKeeping donors loyal; Summary; Discussion questions; References; 9 MAJOR GIFT FUNDRAISING; Introduction; Characteristics of major givers; Motives of major givers; Major donor recruitment; Major donor retention and development; Tools and techniques; Donor recognition; Events; UK experience; Summary; Discussion questions; References; 10 LEGACIES AND IN MEMORIAM GIVING; Introduction; Will making in the UK; Motives for legacy giving; Legacy fundraising; Legacy metrics; Legacy decision making; In memoriam and tribute fundraising; Summary; Discussion questions; References Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behavio Fund raising / Management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Fund raising / Management fast Wirtschaft Fund raising Management Spendensammlung (DE-588)4182185-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Spendensammlung (DE-588)4182185-3 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Jay, Elaine Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=817739 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sargeant, Adrian Fundraising management analysis, planning and practice Fund raising / Management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Fund raising / Management fast Wirtschaft Fund raising Management Spendensammlung (DE-588)4182185-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4182185-3 (DE-588)4124261-0 |
| title | Fundraising management analysis, planning and practice |
| title_auth | Fundraising management analysis, planning and practice |
| title_exact_search | Fundraising management analysis, planning and practice |
| title_full | Fundraising management analysis, planning and practice |
| title_fullStr | Fundraising management analysis, planning and practice |
| title_full_unstemmed | Fundraising management analysis, planning and practice |
| title_short | Fundraising management |
| title_sort | fundraising management analysis planning and practice |
| title_sub | analysis, planning and practice |
| topic | Fund raising / Management BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Fund raising / Management fast Wirtschaft Fund raising Management Spendensammlung (DE-588)4182185-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Fund raising / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Fund raising Management Spendensammlung Strategisches Management |
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| work_keys_str_mv | AT sargeantadrian fundraisingmanagementanalysisplanningandpractice AT jayelaine fundraisingmanagementanalysisplanningandpractice |