Marketing management and strategy: an African casebook
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2013
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | DE-91 Volltext |
| Beschreibung: | 1 Online-Ressource (xviii, 257 Seiten) |
| ISBN: | 9781135096205 1135096201 9781135096199 9780203071663 9781299141124 1299141129 |
Internformat
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| 245 | 1 | 0 | |a Marketing management and strategy |b an African casebook |c Edited by George Tesar and John Kuada |
| 250 | |a First published | ||
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2013 | |
| 300 | |a 1 Online-Ressource (xviii, 257 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 505 | 8 | |a An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |z Africa | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 4 | |a Strategic planning |z Africa |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1814230700789858304 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Tesar, George 1939- Kuada, John E. |
| author2_role | edt edt |
| author2_variant | g t gt j e k je jek |
| author_GND | (DE-588)171083717 (DE-588)170506940 |
| author_facet | Tesar, George 1939- Kuada, John E. |
| building | Verbundindex |
| bvnumber | BV042743511 |
| classification_rvk | QG 700 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references and index An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources |
| ctrlnum | (ZDB-4-NLEBK)536628 (OCoLC)827944728 (DE-599)BVBBV042743511 |
| dewey-full | 658.80096 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80096 |
| dewey-search | 658.80096 |
| dewey-sort | 3658.80096 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
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| id | DE-604.BV042743511 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-29T07:00:22Z |
| institution | BVB |
| isbn | 9781135096205 1135096201 9781135096199 9780203071663 9781299141124 1299141129 |
| language | English |
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| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2013 |
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| spelling | Marketing management and strategy an African casebook Edited by George Tesar and John Kuada First published London Routledge, Taylor & Francis Group 2013 1 Online-Ressource (xviii, 257 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Marketing / Management fast Strategic planning fast Wirtschaft Marketing Africa Marketing Management Case studies Strategic planning Africa Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Afrika Afrika (DE-588)4000695-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Afrika (DE-588)4000695-5 g Marketingmanagement (DE-588)4168907-0 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Tesar, George 1939- (DE-588)171083717 edt Kuada, John E. (DE-588)170506940 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-0-415-78333-0 Erscheint auch als Druck-Ausgabe, Hardcover 0-415-78333-X Erscheint auch als Druck-Ausgabe, Paperback 978-0-415-78334-7 Erscheint auch als Druck-Ausgabe, Paperback 0-415-78334-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536628 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing management and strategy an African casebook Includes bibliographical references and index An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Marketing / Management fast Strategic planning fast Wirtschaft Marketing Africa Marketing Management Case studies Strategic planning Africa Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4000695-5 (DE-588)4522595-3 |
| title | Marketing management and strategy an African casebook |
| title_auth | Marketing management and strategy an African casebook |
| title_exact_search | Marketing management and strategy an African casebook |
| title_full | Marketing management and strategy an African casebook Edited by George Tesar and John Kuada |
| title_fullStr | Marketing management and strategy an African casebook Edited by George Tesar and John Kuada |
| title_full_unstemmed | Marketing management and strategy an African casebook Edited by George Tesar and John Kuada |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy an african casebook |
| title_sub | an African casebook |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Marketing / Management fast Strategic planning fast Wirtschaft Marketing Africa Marketing Management Case studies Strategic planning Africa Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing Marketing / Management Strategic planning Wirtschaft Marketing Africa Marketing Management Case studies Strategic planning Africa Case studies Marketingmanagement Marketingstrategie Afrika Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=536628 |
| work_keys_str_mv | AT tesargeorge marketingmanagementandstrategyanafricancasebook AT kuadajohne marketingmanagementandstrategyanafricancasebook |