Agri-input marketing in India:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
SAGE Publications
[2014]
|
| Schlagworte: | |
| Online-Zugang: | FLA01 Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects) |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9789351500964 9351500969 9788132117711 8132117719 |
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| spelling | Venugopal, Pingali Verfasser aut Agri-input marketing in India Pingali Venugopal, Ram Kaundinya New Delhi SAGE Publications [2014] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects) BUSINESS & ECONOMICS / Industries / General bisacsh Agricultural industries / Marketing fast Industrie Wirtschaft Agricultural industries India Marketing Indien Kaundinya, Ram Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=818635 Aggregator Volltext |
| spellingShingle | Venugopal, Pingali Agri-input marketing in India BUSINESS & ECONOMICS / Industries / General bisacsh Agricultural industries / Marketing fast Industrie Wirtschaft Agricultural industries India Marketing |
| title | Agri-input marketing in India |
| title_auth | Agri-input marketing in India |
| title_exact_search | Agri-input marketing in India |
| title_full | Agri-input marketing in India Pingali Venugopal, Ram Kaundinya |
| title_fullStr | Agri-input marketing in India Pingali Venugopal, Ram Kaundinya |
| title_full_unstemmed | Agri-input marketing in India Pingali Venugopal, Ram Kaundinya |
| title_short | Agri-input marketing in India |
| title_sort | agri input marketing in india |
| topic | BUSINESS & ECONOMICS / Industries / General bisacsh Agricultural industries / Marketing fast Industrie Wirtschaft Agricultural industries India Marketing |
| topic_facet | BUSINESS & ECONOMICS / Industries / General Agricultural industries / Marketing Industrie Wirtschaft Agricultural industries India Marketing Indien |
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