The designing for growth field book: a step-by-step project guide
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Columbia Business School Publishing
[2014]
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780231537087 0231537085 |
Internformat
MARC
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| 100 | 1 | |a Liedtka, Jeanne |d 1955- |e Verfasser |0 (DE-588)1142951758 |4 aut | |
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| 505 | 8 | |a The four questions -- The steps -- The tools -- Templates -- Resources -- An example project | |
| 505 | 8 | |a "In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers--from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential"--Provided by publisher | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 4 | |a Organizational change | |
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Datensatz im Suchindex
| _version_ | 1804174956626444288 |
|---|---|
| any_adam_object | |
| author | Liedtka, Jeanne 1955- Ogilvie, Tim Brozenske, Rachel |
| author_GND | (DE-588)1142951758 |
| author_facet | Liedtka, Jeanne 1955- Ogilvie, Tim Brozenske, Rachel |
| author_role | aut aut aut |
| author_sort | Liedtka, Jeanne 1955- |
| author_variant | j l jl t o to r b rb |
| building | Verbundindex |
| bvnumber | BV042743139 |
| classification_rvk | CR 5000 QP 300 QP 360 |
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| contents | The four questions -- The steps -- The tools -- Templates -- Resources -- An example project "In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers--from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential"--Provided by publisher |
| ctrlnum | (ZDB-4-NLEBK)707144 (OCoLC)869802846 (DE-599)BVBBV042743139 |
| dewey-full | 658.4/063 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/063 |
| dewey-search | 658.4/063 |
| dewey-sort | 3658.4 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042743139 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 9780231537087 0231537085 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028174010 |
| oclc_num | 869802846 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2014 |
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| publisher | Columbia Business School Publishing |
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| spelling | Liedtka, Jeanne 1955- Verfasser (DE-588)1142951758 aut The designing for growth field book a step-by-step project guide Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske New York Columbia Business School Publishing [2014] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier The four questions -- The steps -- The tools -- Templates -- Resources -- An example project "In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers--from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential"--Provided by publisher BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Creative ability in business fast Organizational change fast Success in business fast Wirtschaft Creative ability in business Organizational change Success in business Unternehmen (DE-588)4061963-1 gnd rswk-swf Kreatives Denken (DE-588)4165549-7 gnd rswk-swf Kreatives Denken (DE-588)4165549-7 s Unternehmen (DE-588)4061963-1 s DE-604 Ogilvie, Tim aut Brozenske, Rachel aut Erscheint auch als Druck-Ausgabe, Paperback 978-0-231-16467-2 Erscheint auch als Druck-Ausgabe, Paperback 0-231-16467-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=707144 Aggregator Volltext |
| spellingShingle | Liedtka, Jeanne 1955- Ogilvie, Tim Brozenske, Rachel The designing for growth field book a step-by-step project guide The four questions -- The steps -- The tools -- Templates -- Resources -- An example project "In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers--from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential"--Provided by publisher BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Creative ability in business fast Organizational change fast Success in business fast Wirtschaft Creative ability in business Organizational change Success in business Unternehmen (DE-588)4061963-1 gnd Kreatives Denken (DE-588)4165549-7 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4165549-7 |
| title | The designing for growth field book a step-by-step project guide |
| title_auth | The designing for growth field book a step-by-step project guide |
| title_exact_search | The designing for growth field book a step-by-step project guide |
| title_full | The designing for growth field book a step-by-step project guide Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske |
| title_fullStr | The designing for growth field book a step-by-step project guide Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske |
| title_full_unstemmed | The designing for growth field book a step-by-step project guide Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske |
| title_short | The designing for growth field book |
| title_sort | the designing for growth field book a step by step project guide |
| title_sub | a step-by-step project guide |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Creative ability in business fast Organizational change fast Success in business fast Wirtschaft Creative ability in business Organizational change Success in business Unternehmen (DE-588)4061963-1 gnd Kreatives Denken (DE-588)4165549-7 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Creative ability in business Organizational change Success in business Wirtschaft Unternehmen Kreatives Denken |
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