A compilation of multi-item measures for consumer behavior & advertising research:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth, Texas
GCBII Productions
2012
|
| Ausgabe: | (Library version) |
| Schriftenreihe: | Marketing scales handbook
Volume 6 |
| Schlagworte: | |
| Online-Zugang: | FLA01 TUM01 Volltext |
| Beschreibung: | Includes bibliographical references This sixth volume in the series reviews 682 consumerrelated measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality |
| Beschreibung: | 1 Online-Ressource (xxiv, 729 p.) |
| ISBN: | 0615630685 1280772867 9780615630687 9781280772863 |
Internformat
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| 100 | 1 | |a Bruner, Gordon C. |d 1954- |e Verfasser |0 (DE-588)138917523 |4 aut | |
| 245 | 1 | 0 | |a A compilation of multi-item measures for consumer behavior & advertising research |c Gordon C. Bruner II. |
| 246 | 1 | 3 | |a A compilation of multi-item measures for consumer behavior and advertising research |
| 246 | 1 | 3 | |a Marketing scales handbook, Volume 6 |
| 250 | |a (Library version) | ||
| 264 | 1 | |a Fort Worth, Texas |b GCBII Productions |c 2012 | |
| 300 | |a 1 Online-Ressource (xxiv, 729 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Marketing scales handbook |v Volume 6 | |
| 500 | |a Includes bibliographical references | ||
| 500 | |a This sixth volume in the series reviews 682 consumerrelated measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality | ||
| 650 | 7 | |a Marketing research / Statistical methods |2 fast | |
| 650 | 7 | |a Scaling (Social sciences) |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing research |x Statistical methods |v Handbooks, manuals, etc | |
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Datensatz im Suchindex
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| author | Bruner, Gordon C. 1954- |
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| author_facet | Bruner, Gordon C. 1954- |
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| author_sort | Bruner, Gordon C. 1954- |
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| dewey-full | 658.83028 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83028 |
| dewey-search | 658.83028 |
| dewey-sort | 3658.83028 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | (Library version) |
| format | Electronic eBook |
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| id | DE-604.BV042742869 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 0615630685 1280772867 9780615630687 9781280772863 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173740 |
| oclc_num | 795895477 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-860 |
| owner_facet | DE-91 DE-BY-TUM DE-860 |
| physical | 1 Online-Ressource (xxiv, 729 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK FLA_PDA_EBU ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | GCBII Productions |
| record_format | marc |
| series | Marketing scales handbook |
| series2 | Marketing scales handbook |
| spelling | Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut A compilation of multi-item measures for consumer behavior & advertising research Gordon C. Bruner II. A compilation of multi-item measures for consumer behavior and advertising research Marketing scales handbook, Volume 6 (Library version) Fort Worth, Texas GCBII Productions 2012 1 Online-Ressource (xxiv, 729 p.) txt rdacontent c rdamedia cr rdacarrier Marketing scales handbook Volume 6 Includes bibliographical references This sixth volume in the series reviews 682 consumerrelated measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality Marketing research / Statistical methods fast Scaling (Social sciences) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc Marketing scales handbook Volume 6 (DE-604)BV037226478 6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 Aggregator Volltext |
| spellingShingle | Bruner, Gordon C. 1954- A compilation of multi-item measures for consumer behavior & advertising research Marketing scales handbook Marketing research / Statistical methods fast Scaling (Social sciences) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| title | A compilation of multi-item measures for consumer behavior & advertising research |
| title_alt | A compilation of multi-item measures for consumer behavior and advertising research Marketing scales handbook, Volume 6 |
| title_auth | A compilation of multi-item measures for consumer behavior & advertising research |
| title_exact_search | A compilation of multi-item measures for consumer behavior & advertising research |
| title_full | A compilation of multi-item measures for consumer behavior & advertising research Gordon C. Bruner II. |
| title_fullStr | A compilation of multi-item measures for consumer behavior & advertising research Gordon C. Bruner II. |
| title_full_unstemmed | A compilation of multi-item measures for consumer behavior & advertising research Gordon C. Bruner II. |
| title_short | A compilation of multi-item measures for consumer behavior & advertising research |
| title_sort | a compilation of multi item measures for consumer behavior advertising research |
| topic | Marketing research / Statistical methods fast Scaling (Social sciences) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| topic_facet | Marketing research / Statistical methods Scaling (Social sciences) BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 |
| volume_link | (DE-604)BV037226478 |
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