Advertising: types, trends, and controversies
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
New York
Nova Science Publishers
c2012
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index Human factors determining consumer response to recommeders - J. G. Phillips, R. P. Ogeil and A. Blaszczynski -- - The Lipdub as a trendy way of corporate communication: implications for institutions - Montserrat Díaz-Méndez -- - The impact of congruency and time pressure during simultaneous exposure in an IDTV context - Katarina Panić, Verolien Cauberghe and Patrick De Pelsmacker -- - Differential effects of visual and verbal elements in advertisements for new brands and extensions - Nathalie Dens, Bianca Puttemans and Patrick De Pelsmacker -- - Bridging the gap between dream and reality: stakes and advertising strategies - Virgine Villeneuve Anaudin -- - Children and advertising: what do they think about advertisements? how are they affected by advertisements? - Arzu Şener, Seval Güven and Ayfer Aydıner Boylu -- - Expert commentary - Alcohol advertising on the Internet: risks for underage youth - Jennifer A. Epstein and Nancy P. Barnett |
| Physical Description: | 1 Online-Ressource (144 p.) |
| ISBN: | 1620816792 9781620816790 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042742821 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150806s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 1620816792 |c electronic bk. |9 1-62081-679-2 | ||
| 020 | |a 9781620816790 |c electronic bk. |9 978-1-62081-679-0 | ||
| 035 | |a (OCoLC)833046397 | ||
| 035 | |a (DE-599)BVBBV042742821 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 |2 22 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 245 | 1 | 0 | |a Advertising |b types, trends, and controversies |c Evelyn P. Mann, editor |
| 264 | 1 | |a New York |b Nova Science Publishers |c c2012 | |
| 300 | |a 1 Online-Ressource (144 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Human factors determining consumer response to recommeders - J. G. Phillips, R. P. Ogeil and A. Blaszczynski -- - The Lipdub as a trendy way of corporate communication: implications for institutions - Montserrat Díaz-Méndez -- - The impact of congruency and time pressure during simultaneous exposure in an IDTV context - Katarina Panić, Verolien Cauberghe and Patrick De Pelsmacker -- - Differential effects of visual and verbal elements in advertisements for new brands and extensions - Nathalie Dens, Bianca Puttemans and Patrick De Pelsmacker -- - Bridging the gap between dream and reality: stakes and advertising strategies - Virgine Villeneuve Anaudin -- - Children and advertising: what do they think about advertisements? how are they affected by advertisements? - Arzu Şener, Seval Güven and Ayfer Aydıner Boylu -- - Expert commentary - Alcohol advertising on the Internet: risks for underage youth - Jennifer A. Epstein and Nancy P. Barnett | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising / New products |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x New products | |
| 650 | 4 | |a Consumer behavior | |
| 700 | 1 | |a Mann, Evelyn P. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-61324-679-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 1-61324-679-X |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=541282 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBU |a ZDB-4-NLEBK | ||
| 940 | 1 | |q FLA_PDA_EBU | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028173692 | ||
Record in the Search Index
| _version_ | 1804174956438749184 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042742821 |
| classification_rvk | QP 630 |
| collection | ZDB-4-EBU ZDB-4-NLEBK |
| ctrlnum | (OCoLC)833046397 (DE-599)BVBBV042742821 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02589nmm a2200457zc 4500</leader><controlfield tag="001">BV042742821</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150806s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1620816792</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-62081-679-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781620816790</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-62081-679-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)833046397</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042742821</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising</subfield><subfield code="b">types, trends, and controversies</subfield><subfield code="c">Evelyn P. Mann, editor</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Nova Science Publishers</subfield><subfield code="c">c2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (144 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Human factors determining consumer response to recommeders - J. G. Phillips, R. P. Ogeil and A. Blaszczynski -- - The Lipdub as a trendy way of corporate communication: implications for institutions - Montserrat Díaz-Méndez -- - The impact of congruency and time pressure during simultaneous exposure in an IDTV context - Katarina Panić, Verolien Cauberghe and Patrick De Pelsmacker -- - Differential effects of visual and verbal elements in advertisements for new brands and extensions - Nathalie Dens, Bianca Puttemans and Patrick De Pelsmacker -- - Bridging the gap between dream and reality: stakes and advertising strategies - Virgine Villeneuve Anaudin -- - Children and advertising: what do they think about advertisements? how are they affected by advertisements? - Arzu Şener, Seval Güven and Ayfer Aydıner Boylu -- - Expert commentary - Alcohol advertising on the Internet: risks for underage youth - Jennifer A. Epstein and Nancy P. Barnett</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising / New products</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mann, Evelyn P.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-61324-679-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">1-61324-679-X</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=541282</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028173692</subfield></datafield></record></collection> |
| id | DE-604.BV042742821 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 1620816792 9781620816790 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173692 |
| oclc_num | 833046397 |
| open_access_boolean | |
| physical | 1 Online-Ressource (144 p.) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Nova Science Publishers |
| record_format | marc |
| spelling | Advertising types, trends, and controversies Evelyn P. Mann, editor New York Nova Science Publishers c2012 1 Online-Ressource (144 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Human factors determining consumer response to recommeders - J. G. Phillips, R. P. Ogeil and A. Blaszczynski -- - The Lipdub as a trendy way of corporate communication: implications for institutions - Montserrat Díaz-Méndez -- - The impact of congruency and time pressure during simultaneous exposure in an IDTV context - Katarina Panić, Verolien Cauberghe and Patrick De Pelsmacker -- - Differential effects of visual and verbal elements in advertisements for new brands and extensions - Nathalie Dens, Bianca Puttemans and Patrick De Pelsmacker -- - Bridging the gap between dream and reality: stakes and advertising strategies - Virgine Villeneuve Anaudin -- - Children and advertising: what do they think about advertisements? how are they affected by advertisements? - Arzu Şener, Seval Güven and Ayfer Aydıner Boylu -- - Expert commentary - Alcohol advertising on the Internet: risks for underage youth - Jennifer A. Epstein and Nancy P. Barnett BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / New products fast Consumer behavior fast Wirtschaft Advertising Advertising New products Consumer behavior Mann, Evelyn P. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-61324-679-5 Erscheint auch als Druck-Ausgabe, Hardcover 1-61324-679-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=541282 Aggregator Volltext |
| spellingShingle | Advertising types, trends, and controversies BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / New products fast Consumer behavior fast Wirtschaft Advertising Advertising New products Consumer behavior |
| title | Advertising types, trends, and controversies |
| title_auth | Advertising types, trends, and controversies |
| title_exact_search | Advertising types, trends, and controversies |
| title_full | Advertising types, trends, and controversies Evelyn P. Mann, editor |
| title_fullStr | Advertising types, trends, and controversies Evelyn P. Mann, editor |
| title_full_unstemmed | Advertising types, trends, and controversies Evelyn P. Mann, editor |
| title_short | Advertising |
| title_sort | advertising types trends and controversies |
| title_sub | types, trends, and controversies |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / New products fast Consumer behavior fast Wirtschaft Advertising Advertising New products Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Advertising / New products Consumer behavior Wirtschaft Advertising New products |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=541282 |
| work_keys_str_mv | AT mannevelynp advertisingtypestrendsandcontroversies |