Advertising: types, trends, and controversies
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York
Nova Science Publishers
c2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index Human factors determining consumer response to recommeders - J. G. Phillips, R. P. Ogeil and A. Blaszczynski -- - The Lipdub as a trendy way of corporate communication: implications for institutions - Montserrat Díaz-Méndez -- - The impact of congruency and time pressure during simultaneous exposure in an IDTV context - Katarina Panić, Verolien Cauberghe and Patrick De Pelsmacker -- - Differential effects of visual and verbal elements in advertisements for new brands and extensions - Nathalie Dens, Bianca Puttemans and Patrick De Pelsmacker -- - Bridging the gap between dream and reality: stakes and advertising strategies - Virgine Villeneuve Anaudin -- - Children and advertising: what do they think about advertisements? how are they affected by advertisements? - Arzu Şener, Seval Güven and Ayfer Aydıner Boylu -- - Expert commentary - Alcohol advertising on the Internet: risks for underage youth - Jennifer A. Epstein and Nancy P. Barnett |
| Beschreibung: | 1 Online-Ressource (144 p.) |
| ISBN: | 1620816792 9781620816790 |
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| 245 | 1 | 0 | |a Advertising |b types, trends, and controversies |c Evelyn P. Mann, editor |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Human factors determining consumer response to recommeders - J. G. Phillips, R. P. Ogeil and A. Blaszczynski -- - The Lipdub as a trendy way of corporate communication: implications for institutions - Montserrat Díaz-Méndez -- - The impact of congruency and time pressure during simultaneous exposure in an IDTV context - Katarina Panić, Verolien Cauberghe and Patrick De Pelsmacker -- - Differential effects of visual and verbal elements in advertisements for new brands and extensions - Nathalie Dens, Bianca Puttemans and Patrick De Pelsmacker -- - Bridging the gap between dream and reality: stakes and advertising strategies - Virgine Villeneuve Anaudin -- - Children and advertising: what do they think about advertisements? how are they affected by advertisements? - Arzu Şener, Seval Güven and Ayfer Aydıner Boylu -- - Expert commentary - Alcohol advertising on the Internet: risks for underage youth - Jennifer A. Epstein and Nancy P. Barnett | ||
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| 650 | 4 | |a Consumer behavior | |
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Datensatz im Suchindex
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042742821 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 1620816792 9781620816790 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173692 |
| oclc_num | 833046397 |
| open_access_boolean | |
| physical | 1 Online-Ressource (144 p.) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Nova Science Publishers |
| record_format | marc |
| spelling | Advertising types, trends, and controversies Evelyn P. Mann, editor New York Nova Science Publishers c2012 1 Online-Ressource (144 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Human factors determining consumer response to recommeders - J. G. Phillips, R. P. Ogeil and A. Blaszczynski -- - The Lipdub as a trendy way of corporate communication: implications for institutions - Montserrat Díaz-Méndez -- - The impact of congruency and time pressure during simultaneous exposure in an IDTV context - Katarina Panić, Verolien Cauberghe and Patrick De Pelsmacker -- - Differential effects of visual and verbal elements in advertisements for new brands and extensions - Nathalie Dens, Bianca Puttemans and Patrick De Pelsmacker -- - Bridging the gap between dream and reality: stakes and advertising strategies - Virgine Villeneuve Anaudin -- - Children and advertising: what do they think about advertisements? how are they affected by advertisements? - Arzu Şener, Seval Güven and Ayfer Aydıner Boylu -- - Expert commentary - Alcohol advertising on the Internet: risks for underage youth - Jennifer A. Epstein and Nancy P. Barnett BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / New products fast Consumer behavior fast Wirtschaft Advertising Advertising New products Consumer behavior Mann, Evelyn P. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-61324-679-5 Erscheint auch als Druck-Ausgabe, Hardcover 1-61324-679-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=541282 Aggregator Volltext |
| spellingShingle | Advertising types, trends, and controversies BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / New products fast Consumer behavior fast Wirtschaft Advertising Advertising New products Consumer behavior |
| title | Advertising types, trends, and controversies |
| title_auth | Advertising types, trends, and controversies |
| title_exact_search | Advertising types, trends, and controversies |
| title_full | Advertising types, trends, and controversies Evelyn P. Mann, editor |
| title_fullStr | Advertising types, trends, and controversies Evelyn P. Mann, editor |
| title_full_unstemmed | Advertising types, trends, and controversies Evelyn P. Mann, editor |
| title_short | Advertising |
| title_sort | advertising types trends and controversies |
| title_sub | types, trends, and controversies |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / New products fast Consumer behavior fast Wirtschaft Advertising Advertising New products Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Advertising / New products Consumer behavior Wirtschaft Advertising New products |
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| work_keys_str_mv | AT mannevelynp advertisingtypestrendsandcontroversies |