The science of marketing: when to tweet, what to post, how to blog, and other proven strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2013]
|
| Schlagworte: | |
| Online-Zugang: | BSB01 BTW01 TUM01 |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (ix, 194 Seiten) |
| ISBN: | 9781118233061 1118233069 9781118225288 1118225287 9781118263495 1118263499 1299475965 9781299475960 |
Internformat
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| 245 | 1 | 0 | |a The science of marketing |b when to tweet, what to post, how to blog, and other proven strategies |c Dan Zarrella |
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| 264 | 4 | |c © 2013 | |
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| 500 | |a Includes index | ||
| 505 | 8 | |a The Science of Marketing: When to Tweet, What to Post, How to Blog, and other Proven Strategies; Copyright; Contents; Acknowledgments; Introduction; The Conversation Doesn't Build Reach; Positivity Works Better Than Negativity, but Both Are Better Than Neutrality; Contra-Competitive Timing; Social Calls to Action; Combined Relevance; Part I: Content; 1: E-Books; What Do You Like about E-Books?; 2: Webinars; Part II: Channels; 3: SEO; 4: Twitter; 5: Facebook; 6: Pinterest; 7: Blogging; Part III: Middle of the Funnel (MOFU); 8: E-Mail Marketing; 9: Lead Generation; Part IV: Analytics | |
| 505 | 8 | |a 10: AnalyticsDefine; Research; Prototype; Test; Index | |
| 505 | 8 | |a Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu | |
| 650 | 4 | |a Internet advertising | |
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| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1804174956432457728 |
|---|---|
| any_adam_object | |
| author | Zarrella, Dan |
| author_facet | Zarrella, Dan |
| author_role | aut |
| author_sort | Zarrella, Dan |
| author_variant | d z dz |
| building | Verbundindex |
| bvnumber | BV042742801 |
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| contents | The Science of Marketing: When to Tweet, What to Post, How to Blog, and other Proven Strategies; Copyright; Contents; Acknowledgments; Introduction; The Conversation Doesn't Build Reach; Positivity Works Better Than Negativity, but Both Are Better Than Neutrality; Contra-Competitive Timing; Social Calls to Action; Combined Relevance; Part I: Content; 1: E-Books; What Do You Like about E-Books?; 2: Webinars; Part II: Channels; 3: SEO; 4: Twitter; 5: Facebook; 6: Pinterest; 7: Blogging; Part III: Middle of the Funnel (MOFU); 8: E-Mail Marketing; 9: Lead Generation; Part IV: Analytics 10: AnalyticsDefine; Research; Prototype; Test; Index Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042742801 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 9781118233061 1118233069 9781118225288 1118225287 9781118263495 1118263499 1299475965 9781299475960 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173672 |
| oclc_num | 824120036 |
| open_access_boolean | |
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| owner_facet | DE-91 DE-BY-TUM DE-12 DE-526 |
| physical | 1 Online-Ressource (ix, 194 Seiten) |
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| publishDate | 2013 |
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| publisher | Wiley |
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| spelling | Zarrella, Dan Verfasser aut The science of marketing when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella Hoboken, New Jersey Wiley [2013] © 2013 1 Online-Ressource (ix, 194 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes index The Science of Marketing: When to Tweet, What to Post, How to Blog, and other Proven Strategies; Copyright; Contents; Acknowledgments; Introduction; The Conversation Doesn't Build Reach; Positivity Works Better Than Negativity, but Both Are Better Than Neutrality; Contra-Competitive Timing; Social Calls to Action; Combined Relevance; Part I: Content; 1: E-Books; What Do You Like about E-Books?; 2: Webinars; Part II: Channels; 3: SEO; 4: Twitter; 5: Facebook; 6: Pinterest; 7: Blogging; Part III: Middle of the Funnel (MOFU); 8: E-Mail Marketing; 9: Lead Generation; Part IV: Analytics 10: AnalyticsDefine; Research; Prototype; Test; Index Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu Internet advertising Internet marketing / Social aspects Social media BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Gesellschaft Wirtschaft Internet marketing Social aspects Erscheint auch als 978-1-118-13827-4 Druck-Ausgabe Erscheint auch als 1-118-13827-9 Druck-Ausgabe |
| spellingShingle | Zarrella, Dan The science of marketing when to tweet, what to post, how to blog, and other proven strategies The Science of Marketing: When to Tweet, What to Post, How to Blog, and other Proven Strategies; Copyright; Contents; Acknowledgments; Introduction; The Conversation Doesn't Build Reach; Positivity Works Better Than Negativity, but Both Are Better Than Neutrality; Contra-Competitive Timing; Social Calls to Action; Combined Relevance; Part I: Content; 1: E-Books; What Do You Like about E-Books?; 2: Webinars; Part II: Channels; 3: SEO; 4: Twitter; 5: Facebook; 6: Pinterest; 7: Blogging; Part III: Middle of the Funnel (MOFU); 8: E-Mail Marketing; 9: Lead Generation; Part IV: Analytics 10: AnalyticsDefine; Research; Prototype; Test; Index Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the ""unicorns and rainbows"" strategy that simply encourages companies to love their customers and hu Internet advertising Internet marketing / Social aspects Social media BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Gesellschaft Wirtschaft Internet marketing Social aspects |
| title | The science of marketing when to tweet, what to post, how to blog, and other proven strategies |
| title_auth | The science of marketing when to tweet, what to post, how to blog, and other proven strategies |
| title_exact_search | The science of marketing when to tweet, what to post, how to blog, and other proven strategies |
| title_full | The science of marketing when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella |
| title_fullStr | The science of marketing when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella |
| title_full_unstemmed | The science of marketing when to tweet, what to post, how to blog, and other proven strategies Dan Zarrella |
| title_short | The science of marketing |
| title_sort | the science of marketing when to tweet what to post how to blog and other proven strategies |
| title_sub | when to tweet, what to post, how to blog, and other proven strategies |
| topic | Internet advertising Internet marketing / Social aspects Social media BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Gesellschaft Wirtschaft Internet marketing Social aspects |
| topic_facet | Internet advertising Internet marketing / Social aspects Social media BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Gesellschaft Wirtschaft Internet marketing Social aspects |
| work_keys_str_mv | AT zarrelladan thescienceofmarketingwhentotweetwhattoposthowtoblogandotherprovenstrategies |