Brand esSense: using sense, symbol and story to design brand identity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2014
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | 1 Online-Ressource (xii, 220 Seiten) |
| ISBN: | 9780749470029 074947002X |
Internformat
MARC
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| 100 | 1 | |a Gains, Neil |e Verfasser |0 (DE-588)1058201034 |4 aut | |
| 245 | 1 | 0 | |a Brand esSense |b using sense, symbol and story to design brand identity |c Neil Gains |
| 250 | |a First published | ||
| 264 | 1 | |a London |b Kogan Page |c 2014 | |
| 300 | |a 1 Online-Ressource (xii, 220 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
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| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Logos (Symbols) |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Logos (Symbols) | |
| 650 | 4 | |a Corporate image | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 0-7494-7001-1 |
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Datensatz im Suchindex
| _version_ | 1804174956075941888 |
|---|---|
| any_adam_object | |
| author | Gains, Neil |
| author_GND | (DE-588)1058201034 |
| author_facet | Gains, Neil |
| author_role | aut |
| author_sort | Gains, Neil |
| author_variant | n g ng |
| building | Verbundindex |
| bvnumber | BV042742286 |
| classification_rvk | QP 624 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-4-NLEBK)653149 (OCoLC)861696122 (DE-599)BVBBV042742286 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
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| id | DE-604.BV042742286 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 9780749470029 074947002X |
| language | English |
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| oclc_num | 861696122 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xii, 220 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Kogan Page |
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| spelling | Gains, Neil Verfasser (DE-588)1058201034 aut Brand esSense using sense, symbol and story to design brand identity Neil Gains First published London Kogan Page 2014 1 Online-Ressource (xii, 220 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Corporate image fast Logos (Symbols) fast Wirtschaft Branding (Marketing) Brand name products Logos (Symbols) Corporate image Erscheint auch als Druck-Ausgabe, Paperback 978-0-7494-7001-2 Erscheint auch als Druck-Ausgabe, Paperback 0-7494-7001-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=653149 Aggregator Volltext |
| spellingShingle | Gains, Neil Brand esSense using sense, symbol and story to design brand identity Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Corporate image fast Logos (Symbols) fast Wirtschaft Branding (Marketing) Brand name products Logos (Symbols) Corporate image |
| title | Brand esSense using sense, symbol and story to design brand identity |
| title_auth | Brand esSense using sense, symbol and story to design brand identity |
| title_exact_search | Brand esSense using sense, symbol and story to design brand identity |
| title_full | Brand esSense using sense, symbol and story to design brand identity Neil Gains |
| title_fullStr | Brand esSense using sense, symbol and story to design brand identity Neil Gains |
| title_full_unstemmed | Brand esSense using sense, symbol and story to design brand identity Neil Gains |
| title_short | Brand esSense |
| title_sort | brand essense using sense symbol and story to design brand identity |
| title_sub | using sense, symbol and story to design brand identity |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Brand name products fast Branding (Marketing) fast Corporate image fast Logos (Symbols) fast Wirtschaft Branding (Marketing) Brand name products Logos (Symbols) Corporate image |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products Branding (Marketing) Corporate image Logos (Symbols) Wirtschaft |
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| work_keys_str_mv | AT gainsneil brandessenseusingsensesymbolandstorytodesignbrandidentity |