Holdings: Hospitality branding

Hospitality branding:

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Bibliographic Details
Main Author:	Dev, Chekitan S., (Chekitan Singh) (Author)
Format:	Electronic eBook
Language:	English
Published:	Ithaca, N.Y. Cornell University Press 2012
Subjects:	BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism BUSINESS & ECONOMICS / Industries / General Branding (Marketing) Hospitality industry / Marketing Industrie Wirtschaft Hospitality industry > Marketing Marketing Gastgewerbe
Online Access:	Volltext
Item Description:	Includes bibliographical references Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon
Physical Description:	1 Online-Ressource (ix, 179 pages)
ISBN:	0801465702 9780801465703 9780801478192 0801478197

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MARC


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Record in the Search Index

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spelling	Dev, Chekitan S., (Chekitan Singh) Verfasser aut Hospitality branding Chekitan S. Dev Ithaca, N.Y. Cornell University Press 2012 1 Online-Ressource (ix, 179 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Branding (Marketing) fast Hospitality industry / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=671402 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Dev, Chekitan S., (Chekitan Singh) Hospitality branding BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Branding (Marketing) fast Hospitality industry / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4259231-8
title	Hospitality branding
title_auth	Hospitality branding
title_exact_search	Hospitality branding
title_full	Hospitality branding Chekitan S. Dev
title_fullStr	Hospitality branding Chekitan S. Dev
title_full_unstemmed	Hospitality branding Chekitan S. Dev
title_short	Hospitality branding
title_sort	hospitality branding
topic	BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Branding (Marketing) fast Hospitality industry / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd
topic_facet	BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism BUSINESS & ECONOMICS / Industries / General Branding (Marketing) Hospitality industry / Marketing Industrie Wirtschaft Hospitality industry Marketing Marketing Gastgewerbe
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work_keys_str_mv	AT devchekitanschekitansingh hospitalitybranding

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