Hospitality branding:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, N.Y.
Cornell University Press
2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon |
| Beschreibung: | 1 Online-Ressource (ix, 179 pages) |
| ISBN: | 0801465702 9780801465703 9780801478192 0801478197 |
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Datensatz im Suchindex
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| author | Dev, Chekitan S., (Chekitan Singh) |
| author_facet | Dev, Chekitan S., (Chekitan Singh) |
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| building | Verbundindex |
| bvnumber | BV042742150 |
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| dewey-full | 338.4/7910688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/7910688 |
| dewey-search | 338.4/7910688 |
| dewey-sort | 3338.4 77910688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 0801465702 9780801465703 9780801478192 0801478197 |
| language | English |
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| publishDate | 2012 |
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| publisher | Cornell University Press |
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| spelling | Dev, Chekitan S., (Chekitan Singh) Verfasser aut Hospitality branding Chekitan S. Dev Ithaca, N.Y. Cornell University Press 2012 1 Online-Ressource (ix, 179 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Branding (Marketing) fast Hospitality industry / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=671402 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dev, Chekitan S., (Chekitan Singh) Hospitality branding BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Branding (Marketing) fast Hospitality industry / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4259231-8 |
| title | Hospitality branding |
| title_auth | Hospitality branding |
| title_exact_search | Hospitality branding |
| title_full | Hospitality branding Chekitan S. Dev |
| title_fullStr | Hospitality branding Chekitan S. Dev |
| title_full_unstemmed | Hospitality branding Chekitan S. Dev |
| title_short | Hospitality branding |
| title_sort | hospitality branding |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh BUSINESS & ECONOMICS / Industries / General bisacsh Branding (Marketing) fast Hospitality industry / Marketing fast Industrie Wirtschaft Hospitality industry Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism BUSINESS & ECONOMICS / Industries / General Branding (Marketing) Hospitality industry / Marketing Industrie Wirtschaft Hospitality industry Marketing Marketing Gastgewerbe |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=671402 |
| work_keys_str_mv | AT devchekitanschekitansingh hospitalitybranding |