100 great branding ideas:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
Marshall Cavendish Business
c2012
|
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | On book cover: From leading companies around the world "Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application"--Provided by publisher |
Beschreibung: | 1 Online-Ressource (236 p.) |
ISBN: | 9789814382618 9814382612 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV042741850 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | cr|uuu---uuuuu | ||
008 | 150806s2012 |||| o||u| ||||||eng d | ||
020 | |a 9789814382618 |c electronic bk. |9 978-981-4382-61-8 | ||
020 | |a 9814382612 |c electronic bk. |9 981-4382-61-2 | ||
035 | |a (OCoLC)794490459 | ||
035 | |a (DE-599)BVBBV042741850 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
082 | 0 | |a 658.827 |2 23 | |
100 | 1 | |a McCartney, Sarah |e Verfasser |4 aut | |
245 | 1 | 0 | |a 100 great branding ideas |c Sarah McCartney |
246 | 1 | 3 | |a One hundred great branding ideas |
264 | 1 | |a London |b Marshall Cavendish Business |c c2012 | |
300 | |a 1 Online-Ressource (236 p.) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a On book cover: From leading companies around the world | ||
500 | |a "Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application"--Provided by publisher | ||
650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Branding (Marketing) | |
650 | 4 | |a Branding (Marketing) |v Case studies | |
655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-981-4351-21-8 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 981-4351-21-0 |
856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=449431 |x Aggregator |3 Volltext |
912 | |a ZDB-4-EBU |a ZDB-4-NLEBK | ||
940 | 1 | |q FLA_PDA_EBU | |
999 | |a oai:aleph.bib-bvb.de:BVB01-028172720 |
Datensatz im Suchindex
_version_ | 1804174955840012288 |
---|---|
any_adam_object | |
author | McCartney, Sarah |
author_facet | McCartney, Sarah |
author_role | aut |
author_sort | McCartney, Sarah |
author_variant | s m sm |
building | Verbundindex |
bvnumber | BV042741850 |
collection | ZDB-4-EBU ZDB-4-NLEBK |
ctrlnum | (OCoLC)794490459 (DE-599)BVBBV042741850 |
dewey-full | 658.827 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.827 |
dewey-search | 658.827 |
dewey-sort | 3658.827 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02134nmm a2200421zc 4500</leader><controlfield tag="001">BV042741850</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150806s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789814382618</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-981-4382-61-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9814382612</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">981-4382-61-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)794490459</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042741850</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McCartney, Sarah</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">100 great branding ideas</subfield><subfield code="c">Sarah McCartney</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">One hundred great branding ideas</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Marshall Cavendish Business</subfield><subfield code="c">c2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (236 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">On book cover: From leading companies around the world</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application"--Provided by publisher</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-981-4351-21-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">981-4351-21-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=449431</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028172720</subfield></datafield></record></collection> |
genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV042741850 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:08:37Z |
institution | BVB |
isbn | 9789814382618 9814382612 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028172720 |
oclc_num | 794490459 |
open_access_boolean | |
physical | 1 Online-Ressource (236 p.) |
psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
publishDate | 2012 |
publishDateSearch | 2012 |
publishDateSort | 2012 |
publisher | Marshall Cavendish Business |
record_format | marc |
spelling | McCartney, Sarah Verfasser aut 100 great branding ideas Sarah McCartney One hundred great branding ideas London Marshall Cavendish Business c2012 1 Online-Ressource (236 p.) txt rdacontent c rdamedia cr rdacarrier On book cover: From leading companies around the world "Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application"--Provided by publisher BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Branding (Marketing) Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Erscheint auch als Druck-Ausgabe, Paperback 978-981-4351-21-8 Erscheint auch als Druck-Ausgabe, Paperback 981-4351-21-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=449431 Aggregator Volltext |
spellingShingle | McCartney, Sarah 100 great branding ideas BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Branding (Marketing) Case studies |
subject_GND | (DE-588)4522595-3 |
title | 100 great branding ideas |
title_alt | One hundred great branding ideas |
title_auth | 100 great branding ideas |
title_exact_search | 100 great branding ideas |
title_full | 100 great branding ideas Sarah McCartney |
title_fullStr | 100 great branding ideas Sarah McCartney |
title_full_unstemmed | 100 great branding ideas Sarah McCartney |
title_short | 100 great branding ideas |
title_sort | 100 great branding ideas |
topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) Branding (Marketing) Case studies |
topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Branding (Marketing) Branding (Marketing) Case studies Fallstudiensammlung |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=449431 |
work_keys_str_mv | AT mccartneysarah 100greatbrandingideas AT mccartneysarah onehundredgreatbrandingideas |