Marketing Organisation: an analysis of information processing, power and politics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
|
| Schriftenreihe: | Routledge Library Editions Marketing
20 |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | First published in 1985 |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781317642701 1317642708 9781138791510 9781315760612 |
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| 505 | 8 | |a Implications Part III Marketing Structures; 5. Structures in the Marketing Organisation; Introduction; Theories of marketing structures; Marketing structures and information processing; Marketing structures, power and politics; Product-market overlay structures; 6. Product Management, the Product-Market Matrix and New Product Organisation; Introduction; Product and brand management systems; The matrix structure and marketing organisation; New product organisation; Summary -- marketing structures; Part IV Organisational Design for Marketing; 7. Designing the Marketing Organisation; Introduction | |
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Datensatz im Suchindex
| _version_ | 1804174955797020672 |
|---|---|
| any_adam_object | |
| author | Piercy, Nigel 1953-2017 |
| author_GND | (DE-588)170152138 |
| author_facet | Piercy, Nigel 1953-2017 |
| author_role | aut |
| author_sort | Piercy, Nigel 1953-2017 |
| author_variant | n p np |
| building | Verbundindex |
| bvnumber | BV042741827 |
| classification_rvk | QP 600 |
| collection | ZDB-4-NLEBK |
| contents | Cover; Half Title ; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Figures; List of Tables; Preface; Dedication; Part I The Organisational Dimensions of Marketing; 1. Marketing and Organisational Structure; Introduction; Organisation in marketing; Marketing organisation and information; Marketing organisation and power; Summary -- the scope of the book; 2. Theories of Organisation and Decision Making; Introduction; Theories of organisation -- a background; Theories of organisation -- structure, information processing, power and politics Part II Marketing in the Organisation; 3. The Departmentation and Positioning of Marketing; Introduction; The marketing concept and organisational development; The corporate levels of marketing; Uncertainty, information processing and marketing organisation; A contingency view of marketing organisation; The future of the marketing department; Summary; 4. Responsibility, Power and Politics; Introduction; Power and politics; Contingencies for power and politics in marketing decision making; A synthesis: information processing, power and politics and the marketing organisation Implications Part III Marketing Structures; 5. Structures in the Marketing Organisation; Introduction; Theories of marketing structures; Marketing structures and information processing; Marketing structures, power and politics; Product-market overlay structures; 6. Product Management, the Product-Market Matrix and New Product Organisation; Introduction; Product and brand management systems; The matrix structure and marketing organisation; New product organisation; Summary -- marketing structures; Part IV Organisational Design for Marketing; 7. Designing the Marketing Organisation; Introduction Organisational choices in marketing Contingencies in organisational design for marketing; Reorganisation in marketing; Summary: an agenda for marketing management; 8. Organisational Strategy for Marketing; Review; Organisational strategy; Concluding remarks; Bibliography; Index Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function. The analytical perspectives of information-processing theories of organisation. The relationship between structure and information. Organisational processes |
| ctrlnum | (ZDB-4-NLEBK)850176 (OCoLC)891447618 (DE-599)BVBBV042741827 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | USA (DE-588)4078704-7 gnd Karibik (DE-588)4073241-1 gnd |
| geographic_facet | USA Karibik |
| id | DE-604.BV042741827 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 9781317642701 1317642708 9781138791510 9781315760612 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028172697 |
| oclc_num | 891447618 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series | Routledge Library Editions Marketing |
| series2 | Routledge Library Editions / Marketing |
| spelling | Piercy, Nigel 1953-2017 Verfasser (DE-588)170152138 aut Marketing Organisation an analysis of information processing, power and politics Nigel Piercy London Routledge, Taylor & Francis Group 2015 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Routledge Library Editions / Marketing Volume 20 First published in 1985 Cover; Half Title ; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Figures; List of Tables; Preface; Dedication; Part I The Organisational Dimensions of Marketing; 1. Marketing and Organisational Structure; Introduction; Organisation in marketing; Marketing organisation and information; Marketing organisation and power; Summary -- the scope of the book; 2. Theories of Organisation and Decision Making; Introduction; Theories of organisation -- a background; Theories of organisation -- structure, information processing, power and politics Part II Marketing in the Organisation; 3. The Departmentation and Positioning of Marketing; Introduction; The marketing concept and organisational development; The corporate levels of marketing; Uncertainty, information processing and marketing organisation; A contingency view of marketing organisation; The future of the marketing department; Summary; 4. Responsibility, Power and Politics; Introduction; Power and politics; Contingencies for power and politics in marketing decision making; A synthesis: information processing, power and politics and the marketing organisation Implications Part III Marketing Structures; 5. Structures in the Marketing Organisation; Introduction; Theories of marketing structures; Marketing structures and information processing; Marketing structures, power and politics; Product-market overlay structures; 6. Product Management, the Product-Market Matrix and New Product Organisation; Introduction; Product and brand management systems; The matrix structure and marketing organisation; New product organisation; Summary -- marketing structures; Part IV Organisational Design for Marketing; 7. Designing the Marketing Organisation; Introduction Organisational choices in marketing Contingencies in organisational design for marketing; Reorganisation in marketing; Summary: an agenda for marketing management; 8. Organisational Strategy for Marketing; Review; Organisational strategy; Concluding remarks; Bibliography; Index Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function. The analytical perspectives of information-processing theories of organisation. The relationship between structure and information. Organisational processes BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Wirtschaft Marketing Management Lebensmittelmarkt (DE-588)4139346-6 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Organisation (DE-588)4043774-7 gnd rswk-swf Außenhandelsbetriebslehre (DE-588)4257143-1 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Alkoholisches Getränk (DE-588)4128384-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Karibik (DE-588)4073241-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Organisation (DE-588)4043774-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 USA (DE-588)4078704-7 g Wettbewerb (DE-588)4065835-1 s Pharmazeutische Industrie (DE-588)4045696-1 s DE-604 Lebensmittel (DE-588)4034870-2 s Marke (DE-588)4074577-6 s Geschichte (DE-588)4020517-4 s Alkoholisches Getränk (DE-588)4128384-3 s Lebensmittelindustrie (DE-588)4034889-1 s Außenhandelsbetriebslehre (DE-588)4257143-1 s Preispolitik (DE-588)4047118-4 s Exportmarketing (DE-588)4153393-8 s Karibik (DE-588)4073241-1 g Tourismus (DE-588)4018406-7 s Lebensmittelmarkt (DE-588)4139346-6 s Markenpolitik (DE-588)4144679-3 s Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-79151-0 Routledge Library Editions Marketing 20 (DE-604)BV042597762 20 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=850176 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Piercy, Nigel 1953-2017 Marketing Organisation an analysis of information processing, power and politics Routledge Library Editions Marketing Cover; Half Title ; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; List of Figures; List of Tables; Preface; Dedication; Part I The Organisational Dimensions of Marketing; 1. Marketing and Organisational Structure; Introduction; Organisation in marketing; Marketing organisation and information; Marketing organisation and power; Summary -- the scope of the book; 2. Theories of Organisation and Decision Making; Introduction; Theories of organisation -- a background; Theories of organisation -- structure, information processing, power and politics Part II Marketing in the Organisation; 3. The Departmentation and Positioning of Marketing; Introduction; The marketing concept and organisational development; The corporate levels of marketing; Uncertainty, information processing and marketing organisation; A contingency view of marketing organisation; The future of the marketing department; Summary; 4. Responsibility, Power and Politics; Introduction; Power and politics; Contingencies for power and politics in marketing decision making; A synthesis: information processing, power and politics and the marketing organisation Implications Part III Marketing Structures; 5. Structures in the Marketing Organisation; Introduction; Theories of marketing structures; Marketing structures and information processing; Marketing structures, power and politics; Product-market overlay structures; 6. Product Management, the Product-Market Matrix and New Product Organisation; Introduction; Product and brand management systems; The matrix structure and marketing organisation; New product organisation; Summary -- marketing structures; Part IV Organisational Design for Marketing; 7. Designing the Marketing Organisation; Introduction Organisational choices in marketing Contingencies in organisational design for marketing; Reorganisation in marketing; Summary: an agenda for marketing management; 8. Organisational Strategy for Marketing; Review; Organisational strategy; Concluding remarks; Bibliography; Index Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function. The analytical perspectives of information-processing theories of organisation. The relationship between structure and information. Organisational processes BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Wirtschaft Marketing Management Lebensmittelmarkt (DE-588)4139346-6 gnd Tourismus (DE-588)4018406-7 gnd Wettbewerb (DE-588)4065835-1 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Marketing (DE-588)4037589-4 gnd Geschichte (DE-588)4020517-4 gnd Exportmarketing (DE-588)4153393-8 gnd Organisation (DE-588)4043774-7 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Preispolitik (DE-588)4047118-4 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Alkoholisches Getränk (DE-588)4128384-3 gnd |
| subject_GND | (DE-588)4139346-6 (DE-588)4018406-7 (DE-588)4065835-1 (DE-588)4045696-1 (DE-588)4037589-4 (DE-588)4020517-4 (DE-588)4153393-8 (DE-588)4043774-7 (DE-588)4257143-1 (DE-588)4047118-4 (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4034889-1 (DE-588)4034870-2 (DE-588)4128384-3 (DE-588)4078704-7 (DE-588)4073241-1 (DE-588)4143413-4 |
| title | Marketing Organisation an analysis of information processing, power and politics |
| title_auth | Marketing Organisation an analysis of information processing, power and politics |
| title_exact_search | Marketing Organisation an analysis of information processing, power and politics |
| title_full | Marketing Organisation an analysis of information processing, power and politics Nigel Piercy |
| title_fullStr | Marketing Organisation an analysis of information processing, power and politics Nigel Piercy |
| title_full_unstemmed | Marketing Organisation an analysis of information processing, power and politics Nigel Piercy |
| title_short | Marketing Organisation |
| title_sort | marketing organisation an analysis of information processing power and politics |
| title_sub | an analysis of information processing, power and politics |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing / Management fast Wirtschaft Marketing Management Lebensmittelmarkt (DE-588)4139346-6 gnd Tourismus (DE-588)4018406-7 gnd Wettbewerb (DE-588)4065835-1 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Marketing (DE-588)4037589-4 gnd Geschichte (DE-588)4020517-4 gnd Exportmarketing (DE-588)4153393-8 gnd Organisation (DE-588)4043774-7 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd Preispolitik (DE-588)4047118-4 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Alkoholisches Getränk (DE-588)4128384-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing / Management Wirtschaft Marketing Management Lebensmittelmarkt Tourismus Wettbewerb Pharmazeutische Industrie Marketing Geschichte Exportmarketing Organisation Außenhandelsbetriebslehre Preispolitik Marke Markenpolitik Lebensmittelindustrie Lebensmittel Alkoholisches Getränk USA Karibik Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=850176 |
| volume_link | (DE-604)BV042597762 |
| work_keys_str_mv | AT piercynigel marketingorganisationananalysisofinformationprocessingpowerandpolitics |