Behavior space: play, pleasure and discovery as a model for business value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey, England
Gower
c2012
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references (p. [223]-225) and index "Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought.He provides a new language to describe the way in which the physical, intellectual and emotional features of products and services achieve a relationship between the user and the brand. And he explains the concept of Play Value, which underpins the attraction for customers and depends on compelling experiences that are challenging, rewarding and absorbing; that never frustrate and that encourage repeated use.Designers and brand managers seeking to understand and exploit commercially the fundamental changes in consumers that are driven by technology, experience and social interaction will find Behavior Space a wonderful place to start"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xiv, 234 p.) |
| ISBN: | 9781409446859 1409446859 9781409472445 1409472442 |
Internformat
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| 650 | 7 | |a BUSINESS & ECONOMICS / Corporate Governance |2 bisacsh | |
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| 650 | 4 | |a Creative ability in business | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product design | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
| _version_ | 1804174955808555008 |
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| any_adam_object | |
| author | Manu, Alexander |
| author_facet | Manu, Alexander |
| author_role | aut |
| author_sort | Manu, Alexander |
| author_variant | a m am |
| building | Verbundindex |
| bvnumber | BV042741810 |
| collection | ZDB-4-EBU ZDB-4-NLEBK |
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| dewey-full | 658.4/094 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/094 |
| dewey-search | 658.4/094 |
| dewey-sort | 3658.4 294 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 9781409446859 1409446859 9781409472445 1409472442 |
| language | English |
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| spelling | Manu, Alexander Verfasser aut Behavior space play, pleasure and discovery as a model for business value Alexander Manu Farnham, Surrey, England Gower c2012 1 Online-Ressource (xiv, 234 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [223]-225) and index "Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought.He provides a new language to describe the way in which the physical, intellectual and emotional features of products and services achieve a relationship between the user and the brand. And he explains the concept of Play Value, which underpins the attraction for customers and depends on compelling experiences that are challenging, rewarding and absorbing; that never frustrate and that encourage repeated use.Designers and brand managers seeking to understand and exploit commercially the fundamental changes in consumers that are driven by technology, experience and social interaction will find Behavior Space a wonderful place to start"--Provided by publisher BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Consumer behavior fast Creative ability in business fast New products fast Product design fast Strategic planning fast Führung Wirtschaft Creative ability in business New products Product design Consumer behavior Strategic planning Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Industriedesign (DE-588)4072788-9 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4094-4684-2 Erscheint auch als Druck-Ausgabe, Hardcover 1-4094-4684-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=498928 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Manu, Alexander Behavior space play, pleasure and discovery as a model for business value BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Consumer behavior fast Creative ability in business fast New products fast Product design fast Strategic planning fast Führung Wirtschaft Creative ability in business New products Product design Consumer behavior Strategic planning Verbraucherverhalten (DE-588)4062644-1 gnd Produktinnovation (DE-588)4047346-6 gnd Industriedesign (DE-588)4072788-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4047346-6 (DE-588)4072788-9 |
| title | Behavior space play, pleasure and discovery as a model for business value |
| title_auth | Behavior space play, pleasure and discovery as a model for business value |
| title_exact_search | Behavior space play, pleasure and discovery as a model for business value |
| title_full | Behavior space play, pleasure and discovery as a model for business value Alexander Manu |
| title_fullStr | Behavior space play, pleasure and discovery as a model for business value Alexander Manu |
| title_full_unstemmed | Behavior space play, pleasure and discovery as a model for business value Alexander Manu |
| title_short | Behavior space |
| title_sort | behavior space play pleasure and discovery as a model for business value |
| title_sub | play, pleasure and discovery as a model for business value |
| topic | BUSINESS & ECONOMICS / Corporate Governance bisacsh BUSINESS & ECONOMICS / Leadership bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Consumer behavior fast Creative ability in business fast New products fast Product design fast Strategic planning fast Führung Wirtschaft Creative ability in business New products Product design Consumer behavior Strategic planning Verbraucherverhalten (DE-588)4062644-1 gnd Produktinnovation (DE-588)4047346-6 gnd Industriedesign (DE-588)4072788-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Corporate Governance BUSINESS & ECONOMICS / Leadership BUSINESS & ECONOMICS / Organizational Development BUSINESS & ECONOMICS / Workplace Culture Consumer behavior Creative ability in business New products Product design Strategic planning Führung Wirtschaft Verbraucherverhalten Produktinnovation Industriedesign |
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