The End of Shops: Social Buying and the Battle for the Customer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham
Ashgate Publishing Ltd
2013
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Cover; Contents; List of Figures and Tables; About the Author; Introduction; 1 The End of Shops? Why It Is No Longer Necessary to Go to a Shop!; 2 The New Buying Behaviour: The Consumer of Today; 3 Is There Still a Future for Shops?; 4 Webshops: The Future for Retail? The Grass Is Always Greener on the Other Side; 5 Technology and Retail: In Times of Change You Have to Get to Know Your Customers; 6 New Concepts, New Opportunities: You Can't Change the Past, but You Can Change the Future!; 7 The End of Shops? A Fable or Reality?; Research on Retailing and Web Retailing Conclusion: Fundamental Changes Needed for RetailingAfterword: Save the Shops -- Ten Ways to Attract Customers; Index Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the |
| Beschreibung: | 1 Online-Ressource (211 pages) |
| ISBN: | 9781409449751 1409449750 9781409465027 1409465020 |
Internformat
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| 245 | 1 | 0 | |a The End of Shops |b Social Buying and the Battle for the Customer |
| 264 | 1 | |a Farnham |b Ashgate Publishing Ltd |c 2013 | |
| 300 | |a 1 Online-Ressource (211 pages) | ||
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| 337 | |b c |2 rdamedia | ||
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| 500 | |a Cover; Contents; List of Figures and Tables; About the Author; Introduction; 1 The End of Shops? Why It Is No Longer Necessary to Go to a Shop!; 2 The New Buying Behaviour: The Consumer of Today; 3 Is There Still a Future for Shops?; 4 Webshops: The Future for Retail? The Grass Is Always Greener on the Other Side; 5 Technology and Retail: In Times of Change You Have to Get to Know Your Customers; 6 New Concepts, New Opportunities: You Can't Change the Past, but You Can Change the Future!; 7 The End of Shops? A Fable or Reality?; Research on Retailing and Web Retailing | ||
| 500 | |a Conclusion: Fundamental Changes Needed for RetailingAfterword: Save the Shops -- Ten Ways to Attract Customers; Index | ||
| 500 | |a Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Retailing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Retail trade |2 fast | |
| 650 | 7 | |a Teleshopping |2 fast | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Teleshopping | |
| 650 | 4 | |a Retail trade | |
| 650 | 4 | |a Consumer behavior | |
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Datensatz im Suchindex
| _version_ | 1804174955674337280 |
|---|---|
| any_adam_object | |
| author | Molenaar, Cor |
| author_facet | Molenaar, Cor |
| author_role | aut |
| author_sort | Molenaar, Cor |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV042741664 |
| collection | ZDB-4-EBA ZDB-4-EBU ZDB-4-NLEBK |
| ctrlnum | (OCoLC)836400613 (DE-599)BVBBV042741664 |
| dewey-full | 658.87 658.8/72 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 658.8/72 658.872 |
| dewey-search | 658.87 658.8/72 658.872 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
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| spelling | Molenaar, Cor Verfasser aut The End of Shops Social Buying and the Battle for the Customer Farnham Ashgate Publishing Ltd 2013 1 Online-Ressource (211 pages) txt rdacontent c rdamedia cr rdacarrier Cover; Contents; List of Figures and Tables; About the Author; Introduction; 1 The End of Shops? Why It Is No Longer Necessary to Go to a Shop!; 2 The New Buying Behaviour: The Consumer of Today; 3 Is There Still a Future for Shops?; 4 Webshops: The Future for Retail? The Grass Is Always Greener on the Other Side; 5 Technology and Retail: In Times of Change You Have to Get to Know Your Customers; 6 New Concepts, New Opportunities: You Can't Change the Past, but You Can Change the Future!; 7 The End of Shops? A Fable or Reality?; Research on Retailing and Web Retailing Conclusion: Fundamental Changes Needed for RetailingAfterword: Save the Shops -- Ten Ways to Attract Customers; Index Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Consumer behavior fast Electronic commerce fast Internet marketing fast Retail trade fast Teleshopping fast Industrie Wirtschaft Electronic commerce Internet marketing Teleshopping Retail trade Consumer behavior Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4094-4974-4 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=531786 Aggregator Volltext |
| spellingShingle | Molenaar, Cor The End of Shops Social Buying and the Battle for the Customer BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Consumer behavior fast Electronic commerce fast Internet marketing fast Retail trade fast Teleshopping fast Industrie Wirtschaft Electronic commerce Internet marketing Teleshopping Retail trade Consumer behavior |
| title | The End of Shops Social Buying and the Battle for the Customer |
| title_auth | The End of Shops Social Buying and the Battle for the Customer |
| title_exact_search | The End of Shops Social Buying and the Battle for the Customer |
| title_full | The End of Shops Social Buying and the Battle for the Customer |
| title_fullStr | The End of Shops Social Buying and the Battle for the Customer |
| title_full_unstemmed | The End of Shops Social Buying and the Battle for the Customer |
| title_short | The End of Shops |
| title_sort | the end of shops social buying and the battle for the customer |
| title_sub | Social Buying and the Battle for the Customer |
| topic | BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh Consumer behavior fast Electronic commerce fast Internet marketing fast Retail trade fast Teleshopping fast Industrie Wirtschaft Electronic commerce Internet marketing Teleshopping Retail trade Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing Consumer behavior Electronic commerce Internet marketing Retail trade Teleshopping Industrie Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=531786 |
| work_keys_str_mv | AT molenaarcor theendofshopssocialbuyingandthebattleforthecustomer |