This is social commerce: turning social media into sales
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Broomfield]
Capstone
2012
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | 1 Online-Ressource (xv, 170 Seiten) |
| ISBN: | 0857082531 085708254X 9780857082534 9780857082541 |
Internformat
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| 100 | 1 | |a Clapperton, Guy |e Verfasser |0 (DE-588)160624614 |4 aut | |
| 245 | 1 | 0 | |a This is social commerce |b turning social media into sales |c Guy Clapperton |
| 264 | 1 | |a [Broomfield] |b Capstone |c 2012 | |
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| 505 | 8 | |a THIS IS SOCIAL COMMERCE; CONTENTS; INTRODUCTION: THE DEATH OF ATTENTION; 1: WELCOME TO SOCIAL COMMERCE; 2: DIVING IN; 3: GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE; 4: SUBTLE SELLING; 5: CUSTOMERS AND BEYOND -- THE DIFFERENT COMMUNITIES YOU CAN TALK TO; 6: BUILDING A COMMUNITY; 7: NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE; 8: MARKETING COMMUNICATIONS; 9: SHOW ME THE MONEY -- MEASURING ROI; POSTSCRIPT; INDEX. | |
| 505 | 8 | |a The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking si | |
| 650 | 4 | |a BUSINESS & ECONOMICS / General | |
| 650 | 4 | |a Electronic commerce / Social aspects | |
| 650 | 4 | |a Internet marketing / Social aspects | |
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Mail Order |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Direct |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Telemarketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
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| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Electronic commerce |x Social aspects | |
| 650 | 4 | |a Internet marketing |x Social aspects | |
| 650 | 4 | |a Customer clubs | |
| 650 | 4 | |a Cooperative societies | |
| 650 | 4 | |a Consumer cooperatives | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1804174955476156416 |
|---|---|
| any_adam_object | |
| author | Clapperton, Guy |
| author_GND | (DE-588)160624614 |
| author_facet | Clapperton, Guy |
| author_role | aut |
| author_sort | Clapperton, Guy |
| author_variant | g c gc |
| building | Verbundindex |
| bvnumber | BV042741400 |
| collection | ZDB-4-NLEBK |
| contents | THIS IS SOCIAL COMMERCE; CONTENTS; INTRODUCTION: THE DEATH OF ATTENTION; 1: WELCOME TO SOCIAL COMMERCE; 2: DIVING IN; 3: GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE; 4: SUBTLE SELLING; 5: CUSTOMERS AND BEYOND -- THE DIFFERENT COMMUNITIES YOU CAN TALK TO; 6: BUILDING A COMMUNITY; 7: NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE; 8: MARKETING COMMUNICATIONS; 9: SHOW ME THE MONEY -- MEASURING ROI; POSTSCRIPT; INDEX. The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking si |
| ctrlnum | (OCoLC)773564737 (DE-599)BVBBV042741400 |
| dewey-full | 658.8 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8/72 |
| dewey-search | 658.8 658.8/72 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042741400 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 0857082531 085708254X 9780857082534 9780857082541 |
| language | English |
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| spelling | Clapperton, Guy Verfasser (DE-588)160624614 aut This is social commerce turning social media into sales Guy Clapperton [Broomfield] Capstone 2012 1 Online-Ressource (xv, 170 Seiten) txt rdacontent c rdamedia cr rdacarrier THIS IS SOCIAL COMMERCE; CONTENTS; INTRODUCTION: THE DEATH OF ATTENTION; 1: WELCOME TO SOCIAL COMMERCE; 2: DIVING IN; 3: GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE; 4: SUBTLE SELLING; 5: CUSTOMERS AND BEYOND -- THE DIFFERENT COMMUNITIES YOU CAN TALK TO; 6: BUILDING A COMMUNITY; 7: NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE; 8: MARKETING COMMUNICATIONS; 9: SHOW ME THE MONEY -- MEASURING ROI; POSTSCRIPT; INDEX. The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking si BUSINESS & ECONOMICS / General Electronic commerce / Social aspects Internet marketing / Social aspects Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Gesellschaft Wirtschaft Electronic commerce Social aspects Internet marketing Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430192 Aggregator Volltext |
| spellingShingle | Clapperton, Guy This is social commerce turning social media into sales THIS IS SOCIAL COMMERCE; CONTENTS; INTRODUCTION: THE DEATH OF ATTENTION; 1: WELCOME TO SOCIAL COMMERCE; 2: DIVING IN; 3: GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE; 4: SUBTLE SELLING; 5: CUSTOMERS AND BEYOND -- THE DIFFERENT COMMUNITIES YOU CAN TALK TO; 6: BUILDING A COMMUNITY; 7: NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE; 8: MARKETING COMMUNICATIONS; 9: SHOW ME THE MONEY -- MEASURING ROI; POSTSCRIPT; INDEX. The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means ... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking si BUSINESS & ECONOMICS / General Electronic commerce / Social aspects Internet marketing / Social aspects Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Gesellschaft Wirtschaft Electronic commerce Social aspects Internet marketing Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media |
| title | This is social commerce turning social media into sales |
| title_auth | This is social commerce turning social media into sales |
| title_exact_search | This is social commerce turning social media into sales |
| title_full | This is social commerce turning social media into sales Guy Clapperton |
| title_fullStr | This is social commerce turning social media into sales Guy Clapperton |
| title_full_unstemmed | This is social commerce turning social media into sales Guy Clapperton |
| title_short | This is social commerce |
| title_sort | this is social commerce turning social media into sales |
| title_sub | turning social media into sales |
| topic | BUSINESS & ECONOMICS / General Electronic commerce / Social aspects Internet marketing / Social aspects Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Gesellschaft Wirtschaft Electronic commerce Social aspects Internet marketing Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media |
| topic_facet | BUSINESS & ECONOMICS / General Electronic commerce / Social aspects Internet marketing / Social aspects Business BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Distribution Gesellschaft Wirtschaft Electronic commerce Social aspects Internet marketing Social aspects Customer clubs Cooperative societies Consumer cooperatives Online social networks Social media |
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