Segmentation and lifetime value models: using SAS
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cary, N.C.
SAS Institute Inc.
[2013]
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| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Description based on PDF. |
| Physical Description: | 1 Online-Ressource (xii, 168 Seiten) |
| ISBN: | 9781612907062 1612907067 |
Staff View
MARC
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| 100 | 1 | |a Malthouse, Edward C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Segmentation and lifetime value models |b using SAS |c Edward C. Malthouse |
| 264 | 1 | |a Cary, N.C. |b SAS Institute Inc. |c [2013] | |
| 300 | |a 1 Online-Ressource (xii, 168 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on PDF. | ||
| 505 | 8 | |a Includes bibliographical references (p. [159]-161) and index | |
| 505 | 8 | |a Strategic foundations for segmentation and lifetime value models -- Segmentation models -- The simple retention model -- The general retention model -- The migration model -- Data-mining approaches to lifetime value | |
| 630 | 0 | 4 | |a SAS (Computer file) |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a SAS (Computer file) |2 blmsh | |
| 650 | 7 | |a Business / Data processing |2 local | |
| 650 | 7 | |a Customer relations / Management / Data processing |2 local | |
| 650 | 7 | |a Relationship marketing / Data processing |2 local | |
| 650 | 7 | |a Data mining |2 local | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business |x Data processing | |
| 650 | 4 | |a Customer relations |x Management |x Data processing | |
| 650 | 4 | |a Relationship marketing |x Data processing | |
| 650 | 4 | |a Data mining | |
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Record in the Search Index
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| any_adam_object | |
| author | Malthouse, Edward C. |
| author_facet | Malthouse, Edward C. |
| author_role | aut |
| author_sort | Malthouse, Edward C. |
| author_variant | e c m ec ecm |
| building | Verbundindex |
| bvnumber | BV042741246 |
| classification_rvk | ST 601 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references (p. [159]-161) and index Strategic foundations for segmentation and lifetime value models -- Segmentation models -- The simple retention model -- The general retention model -- The migration model -- Data-mining approaches to lifetime value |
| ctrlnum | (ZDB-4-NLEBK)607170 (OCoLC)855527978 (DE-599)BVBBV042741246 |
| dewey-full | 658/.0563 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658/.0563 |
| dewey-search | 658/.0563 |
| dewey-sort | 3658 3563 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042741246 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 9781612907062 1612907067 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028172116 |
| oclc_num | 855527978 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xii, 168 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2013 |
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| publisher | SAS Institute Inc. |
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| spelling | Malthouse, Edward C. Verfasser aut Segmentation and lifetime value models using SAS Edward C. Malthouse Cary, N.C. SAS Institute Inc. [2013] 1 Online-Ressource (xii, 168 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on PDF. Includes bibliographical references (p. [159]-161) and index Strategic foundations for segmentation and lifetime value models -- Segmentation models -- The simple retention model -- The general retention model -- The migration model -- Data-mining approaches to lifetime value SAS (Computer file) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh SAS (Computer file) blmsh Business / Data processing local Customer relations / Management / Data processing local Relationship marketing / Data processing local Data mining local Datenverarbeitung Wirtschaft Business Data processing Customer relations Management Data processing Relationship marketing Data processing Data mining Erscheint auch als Druck-Ausgabe, Paperback 1-61290-696-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-61290-696-6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=607170 Aggregator Volltext |
| spellingShingle | Malthouse, Edward C. Segmentation and lifetime value models using SAS Includes bibliographical references (p. [159]-161) and index Strategic foundations for segmentation and lifetime value models -- Segmentation models -- The simple retention model -- The general retention model -- The migration model -- Data-mining approaches to lifetime value SAS (Computer file) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh SAS (Computer file) blmsh Business / Data processing local Customer relations / Management / Data processing local Relationship marketing / Data processing local Data mining local Datenverarbeitung Wirtschaft Business Data processing Customer relations Management Data processing Relationship marketing Data processing Data mining |
| title | Segmentation and lifetime value models using SAS |
| title_auth | Segmentation and lifetime value models using SAS |
| title_exact_search | Segmentation and lifetime value models using SAS |
| title_full | Segmentation and lifetime value models using SAS Edward C. Malthouse |
| title_fullStr | Segmentation and lifetime value models using SAS Edward C. Malthouse |
| title_full_unstemmed | Segmentation and lifetime value models using SAS Edward C. Malthouse |
| title_short | Segmentation and lifetime value models |
| title_sort | segmentation and lifetime value models using sas |
| title_sub | using SAS |
| topic | SAS (Computer file) BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh SAS (Computer file) blmsh Business / Data processing local Customer relations / Management / Data processing local Relationship marketing / Data processing local Data mining local Datenverarbeitung Wirtschaft Business Data processing Customer relations Management Data processing Relationship marketing Data processing Data mining |
| topic_facet | SAS (Computer file) BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business / Data processing Customer relations / Management / Data processing Relationship marketing / Data processing Data mining Datenverarbeitung Wirtschaft Business Data processing Customer relations Management Data processing Relationship marketing Data processing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=607170 |
| work_keys_str_mv | AT malthouseedwardc segmentationandlifetimevaluemodelsusingsas |