Practical ethnography: a guide to doing ethnography in the private sector
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Walnut Creek, CA
Left Coast Press
[2014]
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Schlagworte: | |
Online-Zugang: | TUM01 Volltext |
Beschreibung: | Machine generated contents note: Chapter 1. Introduction Chapter 2. Theories of Ethnography Chapter 3. Journey to Ethnography Chapter 4. Running the Project Chapter 5. Choosing the Tools Chapter 6. Managing the Clients Chapter 7. Ethical Ethnography Chapter 8. Sampling Chapter 9. Fieldwork Chapter 10. Analysis Chapter 11. Reporting Chapter 12. Using Ethnography Insight Chapter 13. Is Online Ethnography an Oxymoron? Chapter 14. Beyond Ethnography References Index |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9781611323917 1611323916 |
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500 | |a Machine generated contents note: Chapter 1. Introduction Chapter 2. Theories of Ethnography Chapter 3. Journey to Ethnography Chapter 4. Running the Project Chapter 5. Choosing the Tools Chapter 6. Managing the Clients Chapter 7. Ethical Ethnography Chapter 8. Sampling Chapter 9. Fieldwork Chapter 10. Analysis Chapter 11. Reporting Chapter 12. Using Ethnography Insight Chapter 13. Is Online Ethnography an Oxymoron? Chapter 14. Beyond Ethnography References Index | ||
505 | 8 | |a "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"-- | |
505 | 8 | |a Includes bibliographical references and index | |
650 | 7 | |a SOCIAL SCIENCE / Anthropology / Cultural |2 bisacsh | |
650 | 7 | |a SOCIAL SCIENCE / Methodology |2 bisacsh | |
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650 | 7 | |a SOCIAL SCIENCE / Discrimination & Race Relations |2 bisacsh | |
650 | 7 | |a SOCIAL SCIENCE / Minority Studies |2 bisacsh | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Business anthropology |x Research |x Methodology | |
650 | 4 | |a Ethnology |x Research |x Methodology | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Ladner, Sam |
author_GND | (DE-588)1052559271 |
author_facet | Ladner, Sam |
author_role | aut |
author_sort | Ladner, Sam |
author_variant | s l sl |
building | Verbundindex |
bvnumber | BV042741151 |
classification_rvk | LB 32000 LB 36000 MR 2400 |
collection | ZDB-4-EBA ZDB-4-NLEBK |
contents | "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"-- Includes bibliographical references and index |
ctrlnum | (ZDB-4-NLEBK)598441 (OCoLC)874563155 (DE-599)BVBBV042741151 |
dewey-full | 305.80072/1 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 305 - Groups of people |
dewey-raw | 305.80072/1 |
dewey-search | 305.80072/1 |
dewey-sort | 3305.80072 11 |
dewey-tens | 300 - Social sciences |
discipline | Soziologie Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
format | Electronic eBook |
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id | DE-604.BV042741151 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:08:37Z |
institution | BVB |
isbn | 9781611323917 1611323916 |
language | English |
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oclc_num | 874563155 |
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publisher | Left Coast Press |
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spelling | Ladner, Sam Verfasser (DE-588)1052559271 aut Practical ethnography a guide to doing ethnography in the private sector Sam Ladner Walnut Creek, CA Left Coast Press [2014] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Machine generated contents note: Chapter 1. Introduction Chapter 2. Theories of Ethnography Chapter 3. Journey to Ethnography Chapter 4. Running the Project Chapter 5. Choosing the Tools Chapter 6. Managing the Clients Chapter 7. Ethical Ethnography Chapter 8. Sampling Chapter 9. Fieldwork Chapter 10. Analysis Chapter 11. Reporting Chapter 12. Using Ethnography Insight Chapter 13. Is Online Ethnography an Oxymoron? Chapter 14. Beyond Ethnography References Index "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"-- Includes bibliographical references and index SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Methodology bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh SOCIAL SCIENCE / Discrimination & Race Relations bisacsh SOCIAL SCIENCE / Minority Studies bisacsh Wirtschaft Business anthropology Research Methodology Ethnology Research Methodology Ethnologie (DE-588)4078931-7 gnd rswk-swf Feldforschung (DE-588)4016674-0 gnd rswk-swf Privatwirtschaft (DE-588)4123981-7 gnd rswk-swf Feldforschung (DE-588)4016674-0 s Ethnologie (DE-588)4078931-7 s Privatwirtschaft (DE-588)4123981-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-61132-389-4 Erscheint auch als Druck-Ausgabe, Hardcover 1-61132-389-4 Erscheint auch als Druck-Ausgabe, Paperback 978-1-61132-390-0 Erscheint auch als Druck-Ausgabe, Paperback 1-61132-390-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=598441 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Ladner, Sam Practical ethnography a guide to doing ethnography in the private sector "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"-- Includes bibliographical references and index SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Methodology bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh SOCIAL SCIENCE / Discrimination & Race Relations bisacsh SOCIAL SCIENCE / Minority Studies bisacsh Wirtschaft Business anthropology Research Methodology Ethnology Research Methodology Ethnologie (DE-588)4078931-7 gnd Feldforschung (DE-588)4016674-0 gnd Privatwirtschaft (DE-588)4123981-7 gnd |
subject_GND | (DE-588)4078931-7 (DE-588)4016674-0 (DE-588)4123981-7 |
title | Practical ethnography a guide to doing ethnography in the private sector |
title_auth | Practical ethnography a guide to doing ethnography in the private sector |
title_exact_search | Practical ethnography a guide to doing ethnography in the private sector |
title_full | Practical ethnography a guide to doing ethnography in the private sector Sam Ladner |
title_fullStr | Practical ethnography a guide to doing ethnography in the private sector Sam Ladner |
title_full_unstemmed | Practical ethnography a guide to doing ethnography in the private sector Sam Ladner |
title_short | Practical ethnography |
title_sort | practical ethnography a guide to doing ethnography in the private sector |
title_sub | a guide to doing ethnography in the private sector |
topic | SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Methodology bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh SOCIAL SCIENCE / Discrimination & Race Relations bisacsh SOCIAL SCIENCE / Minority Studies bisacsh Wirtschaft Business anthropology Research Methodology Ethnology Research Methodology Ethnologie (DE-588)4078931-7 gnd Feldforschung (DE-588)4016674-0 gnd Privatwirtschaft (DE-588)4123981-7 gnd |
topic_facet | SOCIAL SCIENCE / Anthropology / Cultural SOCIAL SCIENCE / Methodology BUSINESS & ECONOMICS / Consumer Behavior SOCIAL SCIENCE / Discrimination & Race Relations SOCIAL SCIENCE / Minority Studies Wirtschaft Business anthropology Research Methodology Ethnology Research Methodology Ethnologie Feldforschung Privatwirtschaft |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=598441 |
work_keys_str_mv | AT ladnersam practicalethnographyaguidetodoingethnographyintheprivatesector |