What the new breed of CMOs know that you don't:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey
Gower
[2013]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such, it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely--much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, "The Changing MO of the CMO", MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. This book speaks to the future of marketing, the strategic value of the function and the role of the CMO. |
| Beschreibung: | 1 Online-Ressource (pages cm.) |
| ISBN: | 9781409455738 1409455734 9781409455721 1409455726 9781472404046 1472404041 |
Internformat
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Datensatz im Suchindex
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| author | Sachs, MaryLee |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042741033 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:37Z |
| institution | BVB |
| isbn | 9781409455738 1409455734 9781409455721 1409455726 9781472404046 1472404041 |
| language | English |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Gower |
| record_format | marc |
| spelling | Sachs, MaryLee Verfasser aut What the new breed of CMOs know that you don't by MaryLee Sachs Farnham, Surrey Gower [2013] 1 Online-Ressource (pages cm.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such, it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely--much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, "The Changing MO of the CMO", MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. This book speaks to the future of marketing, the strategic value of the function and the role of the CMO. BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing executives fast Marketing / Management fast Wirtschaft Marketing executives Marketing Management http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=544968 Aggregator Volltext |
| spellingShingle | Sachs, MaryLee What the new breed of CMOs know that you don't BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing executives fast Marketing / Management fast Wirtschaft Marketing executives Marketing Management |
| title | What the new breed of CMOs know that you don't |
| title_auth | What the new breed of CMOs know that you don't |
| title_exact_search | What the new breed of CMOs know that you don't |
| title_full | What the new breed of CMOs know that you don't by MaryLee Sachs |
| title_fullStr | What the new breed of CMOs know that you don't by MaryLee Sachs |
| title_full_unstemmed | What the new breed of CMOs know that you don't by MaryLee Sachs |
| title_short | What the new breed of CMOs know that you don't |
| title_sort | what the new breed of cmos know that you don t |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing executives fast Marketing / Management fast Wirtschaft Marketing executives Marketing Management |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing executives Marketing / Management Wirtschaft Marketing Management |
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