Roetzer, P. (2014). The marketing performance blueprint: Strategies and technologies to build and measure business success. Wiley.
Chicago-Zitierstil (17. Ausg.)Roetzer, Paul. The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Hoboken, New Jersey: Wiley, 2014.
MLA-Zitierstil (9. Ausg.)Roetzer, Paul. The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Wiley, 2014.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.