Cambridge marketing handbook: stakeholder : public opinion, politics and partners
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
KoganPage
2013
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes bibliographical references and index Part 1. Public opinion and politics -- part 2. Partners This handbook explores the identification of stakeholders, their influence, and how organizations should relate to them - with models and examples used throughout |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 0749470801 1306154006 9780749470807 9781306154000 |
Internformat
MARC
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| 100 | 1 | |a Nicklin, Terry |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cambridge marketing handbook |b stakeholder : public opinion, politics and partners |c Terry Nicklin |
| 264 | 1 | |a London |b KoganPage |c 2013 | |
| 300 | |a 1 Online-Ressource | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Part 1. Public opinion and politics -- part 2. Partners | ||
| 500 | |a This handbook explores the identification of stakeholders, their influence, and how organizations should relate to them - with models and examples used throughout | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Customer relations / Management |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations |x Management |v Handbooks, manuals, etc | |
| 650 | 4 | |a Internet marketing |v Handbooks, manuals, etc | |
| 650 | 4 | |a Relationship marketing |v Handbooks, manuals, etc | |
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Datensatz im Suchindex
| _version_ | 1804174955024220160 |
|---|---|
| any_adam_object | |
| author | Nicklin, Terry |
| author_facet | Nicklin, Terry |
| author_role | aut |
| author_sort | Nicklin, Terry |
| author_variant | t n tn |
| building | Verbundindex |
| bvnumber | BV042740776 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)864383337 (DE-599)BVBBV042740776 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042740776 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 0749470801 1306154006 9780749470807 9781306154000 |
| language | English |
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| oclc_num | 864383337 |
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| physical | 1 Online-Ressource |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Nicklin, Terry Verfasser aut Cambridge marketing handbook stakeholder : public opinion, politics and partners Terry Nicklin London KoganPage 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Part 1. Public opinion and politics -- part 2. Partners This handbook explores the identification of stakeholders, their influence, and how organizations should relate to them - with models and examples used throughout BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Internet marketing fast Relationship marketing fast Wirtschaft Customer relations Management Handbooks, manuals, etc Internet marketing Handbooks, manuals, etc Relationship marketing Handbooks, manuals, etc http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=667418 Aggregator Volltext |
| spellingShingle | Nicklin, Terry Cambridge marketing handbook stakeholder : public opinion, politics and partners BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Internet marketing fast Relationship marketing fast Wirtschaft Customer relations Management Handbooks, manuals, etc Internet marketing Handbooks, manuals, etc Relationship marketing Handbooks, manuals, etc |
| title | Cambridge marketing handbook stakeholder : public opinion, politics and partners |
| title_auth | Cambridge marketing handbook stakeholder : public opinion, politics and partners |
| title_exact_search | Cambridge marketing handbook stakeholder : public opinion, politics and partners |
| title_full | Cambridge marketing handbook stakeholder : public opinion, politics and partners Terry Nicklin |
| title_fullStr | Cambridge marketing handbook stakeholder : public opinion, politics and partners Terry Nicklin |
| title_full_unstemmed | Cambridge marketing handbook stakeholder : public opinion, politics and partners Terry Nicklin |
| title_short | Cambridge marketing handbook |
| title_sort | cambridge marketing handbook stakeholder public opinion politics and partners |
| title_sub | stakeholder : public opinion, politics and partners |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Internet marketing fast Relationship marketing fast Wirtschaft Customer relations Management Handbooks, manuals, etc Internet marketing Handbooks, manuals, etc Relationship marketing Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer relations / Management Internet marketing Relationship marketing Wirtschaft Customer relations Management Handbooks, manuals, etc Internet marketing Handbooks, manuals, etc Relationship marketing Handbooks, manuals, etc |
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